What marketing effect can mass SMS bring to e-commerce?

With the development of e-commerce industry, e-commerce has now become one of the important ways for many netizens to shop, and short message group sending has become the main marketing promotion method in e-commerce industry, such as order notification short message and registration verification code short message. Whether offline or e-commerce, SMS is needed to improve marketing ability and customer viscosity. So what are the specific applications of SMS group sending for e-commerce companies?

1, send all kinds of notification information in groups.

Merchants can send all kinds of information to customers through SMS. After the user places an order in the store, the merchant can also send SMS notifications to the customer, such as payment information verification, member notification, order information, logistics information, etc. During holidays, merchants can greet consumers who have purchased products through SMS, such as caring SMS, preheating activities, etc., and reach a benign communication with customers, which can not only let members know the store dynamics at any time, but also increase the viscosity of members.

2. Membership marketing

Many merchants will send mass short messages to customers before the big promotion or various activities, and send mass marketing content related to the activities to customers through the preheating of the activities. They can also improve the execution of SMS marketing, in exchange for accurate conversion rate, and finally get converted customers.

3. Non-member SMS marketing

For members who are not yet enterprises, such as intended customers and potential customers. We can send out the activities of the store by SMS to screen out the information that will eventually become potential customers and improve the conversion rate.

4, verification code SMS

For e-commerce, verification code has always been a very important part of e-commerce. After the application of SMS verification code platform in e-commerce industry, users must first verify the SMS identity when registering, otherwise they cannot register successfully, which greatly improves the authenticity of registered users and intercepts invalid data. This is also to ensure the safe payment of transactions, enhance the user experience and reduce the invasion of criminals, which also ensures the network security of e-commerce platforms.