How to be a pioneer in a newly opened beauty salon?

Generally, the first year of opening a store is a loss, so it is good to be flat. It is impossible to see the benefits in the first month, but this does not mean that I will just let it go and let it lose money. In fact, the most important thing about opening a new shop is that its popularity is not high, which requires my beauty salon to decorate and publicize it.

When customers want to know about a beauty salon, the first thing they see is its storefront. The customer's first impression of a beauty salon is its storefront, so the decoration of the beauty salon is very important. Imagine a beauty salon decorated like a Lamian Noodles store. Who would want to go to a beauty salon? Therefore, within the scope of funds, attention should be paid to the wall decoration, chairs and lighting of beauty salons. In addition, the decoration of beauty salons can also start with color and use people's different feelings about color to attract customers. Because of the characteristics of beauty industry, beauty salons are suitable for decoration with cool colors. Pink, pink blue, pink green and white are all suitable for decoration in beauty salons. If the cool colors are reasonably matched, the decoration that makes people shine at the moment will definitely make customers stop in a hurry and even have the desire to consume.

2, beauty salon publicity

Because the popularity is not high, the newly opened beauty salon should also work hard on publicity. At the beginning of the opening of a newly-opened beauty salon, we should first investigate the prices of the same products in the surrounding beauty salons, and then hold targeted preferential activities such as free trial, half-price discount, and sending additional items to let potential consumers know by posting or distributing leaflets outside the store. Internet is also a good publicity channel. Newly-opened beauty salons can register accounts in forums such as community networks and city networks where the shops are located, send out some beauty tips, make good relations with netizens in the forums, and then publicize the beauty salons.

Expansion plan of newly opened beauty salon

1, free care is a good choice, because this way of active contact and communication can make customers know more about your beauty salon, and the people who receive care are people with consumption power and consumption concept. Most of them can be transformed into later consumers. You can make a registration form, and people at different levels can get free care once or twice, that is, you have collected some information and publicized it.

2. Then there are free samples. Although this form cannot bring potential consumers, it is a very good choice for the popularity and popularity of beauty salons. Note that although it is a free sample, the effect must be the best. Don't go. Free is invalid. Most people slap themselves.

Everything should be free, but pay attention to what works best, which may conflict with the general concept of "free, ordinary or worst", but remember not to be like some shopkeepers. Free is giving away ordinary bad things. In fact, this is a large-scale smashing of your own brand. If you don't give some away and let others really see the effect, it's not real publicity.