What does the media mean?

Question 1: What does new media mean? What is new media?

Let me talk about this problem first. When you see someone brushing your mobile phone on the subway, on the bus, in the restaurant, on the road, in your living room and in your bed, you should realize that where there are people, there are rivers and lakes. Bah, where there is social interaction, there is new media-more people gather here and there are more convenient communication channels.

When new media let people

Convenient information transmission;

When conducting extensive social contacts;

When openly expressing emotions and discussing the same thing;

The new media era is coming.

In this era, everyone is a producer and everyone is a communicator.

A long time ago, people learned about the world through traditional media and had one-to-zero communication. At this time, the traditional media only has the function of information transmission and has no social function.

When there are one-to-one media tools, such as QQ, email, WeChat, SNS, people can maintain relationships with certain individuals;

Subsequently, one-to-many communication methods were developed, such as Weibo, friends circle and Facebook. People have completed the construction of network identity through social means and found a sense of collective belonging.

This is the charm of new media.

Although Trump is ready to use Twitter to govern the country. Although the new media is a small helper to save money, people and costs. But it doesn't have to be like this. It may make the performance better. But not everyone is suitable for new media.

I have a friend who is engaged in the medical device industry. She often complains to me that she goes to the hospital to visit the director and representatives every day, and bows her head and laughs when she meets and chats, but they are ungrateful. One day, she asked me if I could solve this problem through new media. I said no categorically. Medical device sales is a traditional one-to-one communication model. You need to keep in touch with customers and constantly demonstrate the functions of the equipment. Your goal is clear, and your center is medical representatives and attending physicians. New media is a decentralized form of communication.

I also have a friend who runs a Tmall store. Originally, I just wanted to open a Tmall store, selling clothes and 20W fans, which is also quite good. We talked for a while, and he complained that he was tired as a shopkeeper. I have to deal with photographers and models every day, and I have to do after-sales work. After that, I don't know how to maintain relationships with these people except shops. One day, the store was gone, and 20W people were gone. I told him that you might as well build a micro-signal and do it yourself first. I'll show you how to divert the flow. You can also sell goods on WeChat and send some original and fresh literary articles. It took him three months to import most of Tmall's users into WeChat, and he insisted on posting to Weibo. With a certain foundation, he began to sell. The current performance is about 200W per month.

Marketing is the truth of new media, but quality is the basic law of new media. You must insist on originality and typesetting. Don't market because of marketing, but know how to socialize. And content is a good way to socialize.

Well, finally the real point is: how to do a good job in new media content?

My experience: What is good content? Everyone says that good content should involve human nature. There are not many projects that are out of line, but a rule is summed up. New media in different industries have their own hidden rules in content and form. For example, the education, publishing and book industries focus on high-quality original articles and offline forum course salons, while the real estate industry focuses on serial posters and creative hotspots, while collections, handicrafts and luxury goods focus on cultural communication, preferential activities and holiday topics. So your industry must have your operating rules, but new media has broken these boundaries. This is also the reason why many bosses began to pursue cross-border marketing.

Examples of good content in new media can be added to me.

Question 2: What does the media mean? The word "media" comes from the Latin word "Medium", which is transliterated as a medium, meaning something in between. It refers to the carrier and tool that carries and transmits information from the information source to the receiver in the process of information transmission. Media can also be regarded as all technical means to realize the transmission of information from information sources to recipients. Media has two meanings, one is the object that carries information, the other is the entity that stores and transmits information.

Question 3: What does the media name mean? Media refers to the media that spreads information. It means that people use tools, channels, carriers, intermediaries or technical means to transmit and obtain information. Media can also be regarded as all technical means to realize the transmission of information from information sources to recipients. Media has two meanings, one is the object that carries information, and the other is the entity that stores, presents, processes and transmits information.

Media can be divided into five categories:

(1) Sensory medium: refers to the medium that directly acts on human sensory organs and makes people feel directly. For example, sounds that cause auditory reactions, images that cause visual reactions, and the like.

(2) Representational media: refers to the intermediary media that transmits sensory media, that is, the code used for data exchange. Such as image coding (JPEG, MPEG, etc. ), text coding (ASCII code, GB standard 3 12, etc. ) and voice coding.

(3) Performance media: refers to the media for information input and output. Such as keyboard, mouse, scanner, microphone, camera, etc. As an input medium; Monitors, printers, speakers, etc. It's an output medium.

(4) Storage media: refers to the physical media used to store the presentation media. Such as hard disk, floppy disk, magnetic disk, optical disk, ROM and RAM.

(5) Transmission medium: refers to the physical medium of transmission medium. Such as cables and optical cables.

What we usually call the media includes two meanings. One refers to the physical carrier of information (that is, the entity that stores and transmits information), such as books, wall charts, disks, optical disks, tapes and related playback equipment; Another meaning refers to the expression (or communication) form of information, such as words, sounds, images, animations, etc. The medium mentioned by multimedia computer refers to the latter, that is, the computer can not only process information such as words and values, but also process various forms of information such as sound, graphics and TV images.

Question 4: What does news media mean? Also known as mass media, it is a concept that appeared after the 1920s. Generally speaking, news media include paper media (newspapers) and electronic media (radio and television). With the rise of the Internet, the Internet, as a "new electronic media", has gradually become a new media type.

Question 5: What is the media? What does the media mean? The word media comes from Latin Medium, transliterated as media, which means something in between. Media refers to the media that spreads information. It means that people use tools, channels, carriers, intermediaries or technical means to transmit and obtain information. Media can also be regarded as all technical means to realize the transmission of information from information sources to recipients. Media has two meanings, one is the object that carries information, and the other is the entity that stores, presents, processes and transmits information.

Question 6: Internet media people refer to people engaged in online editing and editing?

Question 7: What do the first, second, third and fourth media mean respectively? The first medium:

Newspaper The earliest newspaper in China was Dibao in the Western Han Dynasty. Dibao was the organ of the feudal court. Legend has it that there were treasures in the Han Dynasty, but this statement is not reliable. A more reliable statement is the Tang Dynasty. China was a big feudal country at that time. In order to strengthen the ties between the central government and local governments, local governments have set up a liaison office in Beijing called "Land". Dibao is published by this kind of contact organization. There is Dili in the organization of Dili, and Dibao is distributed by Dili. "Dibao" is not the exclusive name of a newspaper, but a general term. Sometimes called Bao Chao and Miscellaneous Newspaper, it is the most primitive newspaper in China.

The second media: broadcasting

Germans established the first radio station in the world in 19 18, and soon after that, broadcasting technology was introduced to China. 1923 65438+1On October 23rd, Osbon, the manager of China Broadcasting Corporation (American) cooperated with Mainland News to establish the first radio station in China on the roof of No.3 Guangdong Road. The transmission power is 50 watts, the wavelength is 200 meters, and the call sign is xro. Broadcast 1 hour from 8: 00 to 9: 00 every night, including news, music and speeches. On the third day, Sun Yat-sen's Declaration of Peaceful Reunification was broadcast.

The third media: the media

Referring to the history of Chinese journalism, the "official book" in the period of Emperor Wu of the Han Dynasty had the characteristics of early newspaper reproduction, so this kind of "official newspaper" was the earliest media in China.

The fourth media: Internet.

According to the history of Internet development in China, in 1987, Professor Qian from Peking University sent the first e-mail to Germany. At that time, China had not joined the Internet. 199 1 10 in June, at the annual meeting of high energy physics between China and the United States, American spokesman White? Torquay proposed a cooperation plan to bring China to the Internet. 1In March 1994, China was finally allowed to join the Internet, and in May of the same year, all networking work in China was completed.

Which century are they from? Be clear at a glance.

Question 8: What is new media? What does the new media include? New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media". Wired magazine in the United States defines new media as "communication between all people and all people". Professor Xiong Chengyu from Tsinghua University School of Journalism and Communication: "The emergence and influence of media forms based on computer information processing technology." Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication." Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is facing a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain commodities or brands. " Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on." Wei Wu, vice president and chief operating officer of BlogBus, defined: "The audience can participate extensively and deeply in the form of media (mainly through digital mode)." Huang, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production. -Understanding at the level of social relations. To be sure, "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally embodied in technology as well as in form. Some new media are newer than the Internet. There are also some media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers. New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time. In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic.