What do you usually do in Taobao operation?

What Taobao operations do every day, let's introduce them in chronological order:

Before 8: 3:

Confirm with the artist about today's drawing work and the drawing time (every day). It is said that the artist and the operation are natural enemies, but in fact, the most important thing is the communication problem. If the communication problem cannot be solved smoothly at the beginning of today, the work behind today will greatly affect the mood. Generally, two principles will be followed when handing over the work with the artists

1. The general framework: the unification of the ultimate goal (the overall style positioning of the store and the establishment of product tonality)

2. Small details: the accuracy of the presentation process (copywriting+typesetting+demonstration pictures)

8: 3-1: 3:

Data diagnosis (every day Sales data of single product (business consultant-category-macro monitoring)

3. Data analysis of activity effect (phased data of activity period)

Everyone should read this every day, but it is recommended to make data records every day. A good memory is not as good as a bad pen. Compare and check whether there are big data fluctuations and anomalies in the store. Find problems in time

Second: competing product data report

1. Sales data, drainage data and traffic source data of competing products

2. Price fluctuation and activity fluctuation of competing products

View method of competing product data, It's in the competition of business consultants. We need to spend money to buy high-grade market insight.

Third: industry data report

1. The industry market fluctuates (we may encounter large fluctuations when looking at the overall data of stores. The first thing we need to look at here is to compare with the industry market. See if the industry as a whole fluctuates or only our own stores. If it is the latter, we need to analyze the reasons from other aspects)

2. Industry TOP. Shops. (Business Advisor-Market Ranking)

Here we mainly look at the products and shops that have increased greatly in the near future. It is very likely that we will find our opportunities from these products

1: 3-11: : Store foundation (including three parts every day)

First: transaction/ Dispute management

Dispute orders should be well understood as complaints and reports.

Unpaid orders should be promptly urged by customer service.

Pay attention to the reasons for refund and arrange a return visit by customer service. Make statistics on the reasons for refund every day. Don't wait one month or three months to do it. Not only can you not get the feedback from customers in time and make corresponding adjustments, but the probability of returning to customers for a long time will be lower. < p Supervisors

handle the bad reviews and record the reasons for the bad reviews. Ask everyone to see if there are any bad questions and answers and reply in time. (Refund and evaluation are the best places to find product problems and selling points. If there are any problems, you can stop the loss in time and make corresponding adjustment plans flexibly.)

Third, check the daily preferential activities

store coupons, single product coupons, store full reduction and discount expiration time.

Main picture. Posters of related activities for details. P > 11: -12: :

Promotion and optimization (including two parts every day)

First: through train/drilling exhibition

1. Account balance. See if the money is enough

2. Straight/ Drill the whole store data report

3. Single product plan data report (whether the daily quota needs to be adjusted. Did you go offline in advance yesterday? Keyword position bid? Creative map needs to be replaced? Crowd premium needs to be adjusted. Especially, the adjustment and layout of the through train need to be planned in advance before and after the big promotion)

2. taobao guest

1. Amoy commission. Head of delegation plans to view data

2. Screening reliable amoy resources. Where can I find Amoy resources?)

If your competing product has been opened for Amoy and the effect is very good, you can see which Amoy he cooperated with by clicking on the search product.

You can also see the related Amoy leaderboards here.

Data analysis. Most of the mental work is in the morning. After lunch break.

Let's take a look at the afternoon schedule.

13: 3. Official activities, shop-independent activities, third-party (live broadcast by talented people, etc.) and off-site (microblogging group purchase, etc.) activities here are not just about signing up, but making corresponding activity plans, contents and expected results in advance according to the start time of the activities after signing up. < P > More importantly, arranging artists to make drawings in advance. All preparations are ahead. Only in this way can we ensure that the activities are not in a hurry. < P > 14: - At present, the biggest content marketing section of the store is actually Micro-Amoy. Many people think that Micro-Amoy means releasing new products, forwarding buyers' shows and so on. In fact, it is not limited to this. You need to make corresponding content planning according to the crowd positioning of your store and release it at different times.

14: 3-15: 3:

Check the three major parts of customer service

1. Go online/ Offline time

2. Consultation volume, response speed, conversion rate and other related data. If you encounter an activity as an operation, you need to inform the customer service in advance. Because the customer service is the person who faces the customer at the first time, don't let the customer service be caught off guard when the traffic increases sharply at the beginning of the activity. And we need to estimate whether it is necessary to increase the number of temporary shifts of the customer service according to the plan in advance. If we find that a certain data of the customer service is not very good, we should communicate in time and make adjustments

3.

15: 3-16: 3:

Baby management (3-7 days)

1. Check the baby inventory on sale. Follow up

2. Plan new products

3. Optimize the title/subtitle

16: 3-17:. If the drilling exhibition is optimized accordingly, you should also check the data in the afternoon to see if there is any big abnormal fluctuation

17: -17: 3:

Communicate with customers and artists. The current difference in operation is your ability to work. The basic salary given by the company's general recruitment operation is divided into two categories. First, the store operation directly led by the general manager. This kind of salary is on the low side and fixed, around 3-6. Second, the boss directly recruited as the sole management of the store. This kind of salary mainly depends on your operation ability (directly the sales volume). This kind of salary mainly depends on the size and grade of the store. Such operation generally adopts salary plus dividend or year-end store shares, so the related salary level will be determined by the value you bring.