What are the must-read books for sales?

10 "From bottom to top" top sales road

Zhang Hua, a rural girl who just graduated from college, Feng Gang who has two years of sales experience, TongFu.kabu, an industrial raw material salesman who has worked for four years, Qin Chao, a former sales champion who has been engaged in sales for seven years, and Jack, the sales director of world-renowned enterprises, entered this legendary mysterious "gold medal sales university" because they were dissatisfied with the status quo. They received the training of legendary coach Top ... but they all created their own sales miracles a year later! You will "steal" the top sales cheats you learned after paying high tuition fees, and you will be promoted to a respected top sales quickly! It not only points out the way for new salesmen to become ace salesmen quickly, but also provides a magic weapon for old salesmen to break through the bottleneck of work!

Ninth place "99% people used the wrong sales skills"

Japan's sales king has quintupled your performance, and Kawase Kazuo, who has been the "sales king" for eight consecutive years, personally taught sales tips to help you quintuple your performance. At the age of 42, the author was transferred from an employee of the company to a salesman. From the initial lack of performance to the freelance salesman who signed cooperation agreements with major companies, he broke out in a world of his own. Now the author can successfully sell 300 bottles of beauty lotion worth 4,000 yen to customers in two hours, and 50 bicycles worth 8,000 yen plus 200 bottles of olive oil worth 2,300 yen in one day. His sales method surprised all the employees in the store. The exclusive sales skills of the sales king make it easy for you to become an excellent salesman.

NO.8 "Deal is above everything else"

What should I do if the key account sales 18 are not closed? Closing a deal is the ultimate goal of marketing and the lifeblood of enterprise survival. In sales activities, there are always only two hard truths: first, sales; Second, the selling price. This book revolves around the concept of "clinch a deal", and uses the four-dimensional clinch a deal method to launch the 18 trick of selling big customers, which is closely followed by the clinch a deal. Its purpose is to help salespeople practice basic skills, refuse the excuse of failure, and really speak with performance. At the same time, it also effectively solved the common problem of "too many dribbles in the midfield and no place to stand". The method of this book is more important than the theory, and it is easy to teach, learn and copy. Actual combat, actual effect and hard work-clinching a deal is the last word!

Seventh place "The Secret of Top Shopping Guide"

(60 first-line shopping guides, the sales trick that never tells lies, you can only tell you) Top shopping guides not only know the customer's purchasing psychology, but also know how to respond appropriately to the advance and retreat according to the customer's reaction, and stimulate and mobilize the customer's purchasing desire in time. The sales of top shopping guides are not only satisfied with copying words and practice templates, but also need flexible learning and logical thinking, and master a set of sales thinking modes suitable for their own characteristics and different types of customers.

NO.6 "Sales Giant-Big Order Sales Training Manual" neil rackham, the founder and first president of Haswell Company, a global authoritative sales consulting, training and research institution. He is called "a pioneer in studying how to improve sales efficiency and success rate" and successfully introduces research and analysis methods into the vision of sales team management. He is recognized as a successful sales pioneer and is widely praised all over the world.

Fifth place sales psychology.

Who has the charm to make Bill Gates, Buffett, Dell and Jack the greatest CEOs of the 20th century? Welch sat under the stage and listened carefully? Who has held lectures in more than 40 countries around the world, with more than10 million students and followers. Bonn, the idol of global sales staff and the world's authoritative sales trainer? Tracy's latest masterpiece. The goal of this book is to get you into the top 10% of global sales managers. The strategies and skills you will learn from this book are no different from those on the treadmill. No one doubts whether these strategies and technologies are feasible. They are used by the highest-paid salespeople in all walks of life. They have been tested and proved. The more you use these methods, the more you will benefit from them, and the effect will be better and faster. By practicing the following chapters, you will become the top 10% salesperson in your industry and one of the highest paid people in the world.

NO.4 "Insurance sales are as simple as that"

How to improve the business level and strive for greater business volume has always been the most concerned issue for all insurance agents. Without special connections and backgrounds, can we rely on honesty, professionalism, wisdom and diligence to constantly achieve self-breakthrough? "Insurance sales are so simple" tells you: absolutely! Yang Xianghua, business director of Ping An Insurance, has written this practical and instructive business guide for insurance mobile phone sales skill agents based on years of experience. Every agent faces the same problem: how to develop customers? How to communicate with customers? How to increase employees? How to deal with rejection? The author of this book vividly and popularly answers the problems that agents generally face and need to solve urgently through examples of his own personal experience. An agent who wants to improve constantly needs not only diligence and hard work, but also his own attitude and wisdom. This book is dedicated to teaching insurance agents practical sales skills and marketing principles, and at the same time helping agents really find their own blue ocean with their minds. Whether you are a veteran or a newcomer, reading insurance sales is as simple as that, and you will certainly learn valuable experience and wisdom, surpass yourself and realize your dream of success!

The third "sales bible"

Real estate sales skills "Sales Bible" disclosed the latest contents of 10.5 commandments about sales success for the first time. The author recently revised and published the book, which is far more exciting than the previous edition. Ma Yun made a passionate preface and recommended it to his subordinates. Ken, the author of The Manager in One Minute? Blanga and other famous artists jointly recommended. Before the publication of this book, many well-known enterprises, such as China Resources Land, Alibaba and Huayuan Group, made a large number of pre-orders.

The second "sales strategy"

If you don't understand psychology, you can't do a good job in sales (sales is to observe words and feelings! ) Sales is a psychological game. If you want to sell products successfully, you must understand the customers' hearts and needs in order to be invincible. Sales psychology. 2 1 century is an era of competition! Customers are getting smarter and smarter! A successful salesman is often not because he is clever, but because he is proficient in sales psychology! No matter what industry you are in, everyone is actually a salesman. Painters sell beauty, politicians sell political views, writers sell stories, inventors sell inventions, men sell their talents and courage, women sell their beauty and knowledge ... where can't they sell in their lives! Through vivid analysis and examples, this book fully expounds the psychological understanding of sales staff, the perspective of customer consumption psychology and the psychological contest in the sales process, so that you can walk more smoothly on the sales road and make your sales performance better!

No. 1 "I'll tell you everything"

This book is based on the author's real professional experience. This book is definitely a practical book that you want to read at one go. Many cases and short stories in the book are worth learning and learning from. This is also a very recommended book recently. Whether you are engaged in sales, planning, design or other work, you need to take the time to finish reading this book. This book mentions the limitations of thinking patterns, so you can look at them. This is a practical sales book with expert guidance and grounding.