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Storytelling skills

1. Tell a story.

There are few stories and long content, so we choose a highly compressed and summarized management principle.

"The first command, you must recite."

"hot furnace" rule

(1) The hot fire is red. You can know that the stove is hot without touching it, which will burn people. (2) Whenever you touch a hot stove, you will be burned by the fire; (3) As soon as it touches a hot stove, it will be scalded immediately; Whoever touches the hot stove will be burned. Talk about your understanding and application of the "hot stove" rule?

The moral of the "hot stove" law is that every unit has rules and regulations, and anyone in the unit who violates the rules and regulations will be punished. The "hot stove" method vividly expounds the principle of punishment. The application of "hot stove" rule in real life: 1. If the stove is hot, you can know it is hot without touching it-warning principle. Leaders should always educate their subordinates about rules and regulations to warn or persuade them not to violate rules and regulations, or they will be punished; Second, whenever you touch a hot stove, you are sure to get burned by the fire. In other words, as long as you violate the rules and regulations of the unit, you will be punished; Third, when you touch a hot stove, you will be burned immediately-the principle of immediacy. Punishment must be carried out immediately after the wrong behavior, without any delay, so as to correct the wrong behavior in time; Fourth, whoever touches the hot stove will be scalded-the principle of fairness.

hedgehog effect

The rule of "hedgehog" can be vividly illustrated by such an interesting phenomenon: two sleepy hedgehogs are crowded together because of the cold. But because everyone has thorns, the other person can't sleep well. So they left a distance, but they were too cold to stand, so they got together. After many twists and turns, the two hedgehogs finally found a suitable distance: they can get each other's warmth without being stabbed. Talk about your understanding and application of the "Hedgehog" rule?

Reference answer: The moral of the "Hedgehog" rule is the "psychological distance effect" in interpersonal communication. The application of "Hedgehog" rule in real life: in order to do a good job, leaders should keep a psychological distance from their subordinates, which can avoid jealousy and tension among subordinates, reduce compliments, flattery, gifts and bribes of subordinates, and prevent them from becoming brothers, eating and drinking, and losing their principles in their work. In fact, looking at flowers in the fog and looking at the moon in the water often gives people a feeling of "beautiful distance". A leader who was originally admired by his subordinates later exposed his shortcomings because of his "intimacy" with his subordinates. As a result, his subordinates unconsciously changed their original views and even became disappointed and annoying; Comrades should keep a certain distance and pay attention to protecting privacy.

catfish effect

After catching sardines at sea, Norwegians can sell them at a high price if they can reach the port alive. Over the years, only one fishing boat has successfully brought live fish back to Hong Kong. The captain kept this secret until after his death, people opened his fish tank and found that there was only one catfish in it. It turned out that catfish entered the fish tank, which made sardines nervous and accelerated their swimming speed, so sardines arrived at the port alive. This is the famous "catfish effect". Talk about your understanding and application of the "catfish effect"?

Reference answer: the meaning of "catfish effect": introducing competition mechanism to play a competitive role in groups is in line with the operating mechanism of talent management. At present, the open recruitment and competition for posts implemented by some government agencies and units are good examples. This method can make people feel a sense of crisis and work better.

lightning rod effect

A metal rod is installed at the top of a tall building and connected with a metal plate buried in the ground through a metal wire. The tip of the metal rod is used to discharge, so that the electricity carried by the clouds and the electricity on the ground are gradually neutralized, thus protecting the building from lightning. Talk about your understanding and application of "lightning rod effect"?

Reference answer: the moral of lightning rod effect is: good sparse leads to smooth, and can guide safety. The application of "lightning rod effect" in real life: first, as a party and a country, we should pay attention to solving and diverting social contradictions and social focus that people pay attention to; Second, as the leader of a unit, we should pay attention to the psychological and ideological problems of employees and strengthen heart-to-heart, communication and ideological work; Third, as an individual, we should pay attention to mediating our emotions and correcting our psychological problems in time.

Barrel rule

The rule of "wooden barrel" refers to the wooden barrel with uneven bottle mouth, and the water content is not the longest wooden board on the barrel, but the shortest wooden board on the barrel. Talk about your understanding and application of the "barrel" rule? The moral of the "wooden bucket" rule is that if a bucket wants to hold more water, it must improve the overall effect of the bucket, not by increasing the length of the longest board, but by trying to fill the shortest board in the bucket in turn.

The application of the "wooden barrel" rule in real life: first, to build a harmonious society, we should pay attention to the disharmonious factors in society, and people-oriented should pay attention to overcoming the phenomenon of violating human rights and various rights and interests; Second, tell the leaders to pay attention to the weak links in the management process, otherwise it will affect the overall work of the unit. People often say that the purpose of learning from each other is to make up for each other's shortcomings, and it is difficult to improve the overall effect of work. Third, as an individual, we should always sum up and reflect on our own shortcomings and correct them in practical actions.

Golden fish tank rule

The goldfish bowl is made of glass and is very transparent. No matter from which angle, the situation inside is clear. Talk about your understanding and application of the "goldfish bowl" rule?

Reference answer: the application of the "goldfish bowl" rule in real life: the application of the "goldfish bowl" rule in state management requires administrative organs to disclose the contents and procedures of administrative regulations for the supervision of the masses; Applying the "goldfish bowl" rule to unit management requires leaders to increase the transparency of all work. All work is transparent, and the behavior of leaders will be under the supervision of all subordinates, which will effectively prevent leaders from abusing their power, thus strengthening the self-restraint mechanism of leaders.

South wind law

The "south wind" rule, also known as the "warmth" rule, originated from a fable written by French writer La Fontaine: The north wind and the south wind are more powerful than who can take off the coat of pedestrians. The north wind came first with a cold wind, biting cold. Therefore, in order to resist the attack of the north wind, pedestrians wrapped their coats tightly. The south wind blows slowly, and the sun shines suddenly. Pedestrians feel that spring warms their upper body, so they unbutton their buttons first and then take off their coats. Nanfeng won. Talk about your understanding and application of the "south wind" rule? ?

Reference answer: This fable vividly illustrates a truth: warmth is better than cold.

The application of the "south wind" rule in real life: First, leaders should respect and care for their subordinates, be subordinate-oriented, and be more "human", try their best to solve practical difficulties in daily life, so that subordinates can really feel the warmth given by leaders, thus stimulating their enthusiasm for work; Second, the government should pay attention to the use of education and persuasion when dealing with social contradictions (contradictions among the people); Third, the public, procuratorial and legal organs should pay attention to mediation in handling civil disputes; Fourth, when there are contradictions between colleagues, we should pay attention to communication.

Barrel law

How much water a bucket can hold depends not on the longest board, but on the shortest board. It is one of the most famous laws in management that inferiority determines superiority and inferiority determines life and death. The new concept of development is comprehensive, coordinated and sustainable development. If social development is compared to a big barrel, then economy, culture, environment and politics are the big boards that make up this barrel. The shortage and delay of any board will affect the development of the whole country.

The law of barrel tells us that the water in a barrel with uneven bottle mouth is not the longest board on the barrel, but the shortest board. To improve the overall capacity of the bucket, we should not lengthen the longest board, but try to fill the shortest board in turn.

Siegel's law

Only one watch can tell the time, but two or more watches can't. Two watches can't tell you a more accurate time, but will make the watchmaker lose confidence in the accurate time.

The law of watches tells us that we can't set two different goals and adopt two different management methods for an enterprise at the same time, otherwise the enterprise will fall into chaos.

Law of cooperation

If you look at crabs carefully, you will find that if you put a group of crabs in a basket, you don't need to cover it. Crabs can't climb out. Because as long as you want to climb up, other crabs will pull it down, and finally one can't climb out. This small example illustrates the "Washington Cooperation Law", that is, one person perfunctory, two people shirk each other, three people will never accomplish anything. China's version is called "Three monks have no water to eat".

How to overcome the adverse effects brought by this law? There are two ways to help. First, set goals and define the division of labor. Detailed job design can make it easy for everyone to see who is perfunctory and who is shirking. Second, unload the baggage and go into battle lightly. If everyone keeps accumulating resentment and anger, it will form obstacles to future communication, kill morale and affect efficiency. If you are tolerant, your attitude will influence others, thus forming a good office atmosphere.

The law of cooperation reveals the conflict and ineffectiveness in cooperation, but we can also see that when everyone Qi Xin works together to accomplish something, every participant will feel proud and find the pleasure of cooperation, even long-term partners.

Matthew Effect

Matthew effect refers to a phenomenon that the better the better, the worse the worse, and the more the less. "Matthew effect" refers to any individual, group or region. Once it has achieved success and progress in a certain aspect (such as money, reputation, status, etc.). ), it will produce an accumulated advantage and have more opportunities to achieve greater success and progress. "Whatever you have, give it to him and make him redundant; If you don't have it, even what he has will be taken away. "

"Matthew effect" has been frequently mentioned by economists for more than ten years, and economists use it to remind policy makers to avoid the excessive gap between the rich and the poor. This word is borrowed by economists, which reflects the phenomenon of unfair income distribution in economics that the poor are getting poorer and poorer, the rich are getting richer and richer, and the winner takes all. Matthew effect reveals a growth demand principle of individual and enterprise resources, which is related to individual success and happiness, so it is an important law affecting enterprise development and individual success.

Murphy's law

1949, an air force captain engineer named Murphy thought one of his colleagues was unlucky and made a casual joke: "If something is likely to be screwed up, let him do it, and things will be screwed up."

This sentence spread quickly and spread all over the world. In the process of communication, this joke gradually lost its original limitations and evolved into various forms. The most popular form is: "If a bad thing is possible, no matter how likely it is, it will always happen and cause the greatest possible loss."

The Butterfly Effect

A small butterfly flapping its wings over a certain place disturbs the air, which may lead to a storm in the distance for a long time. This is a metaphor. Long-term large-scale weather forecast often leads to unpredictable and serious consequences because of a little tiny factor. Small deviations are inevitable, which makes long-term weather forecast unpredictable or inaccurate. This is like playing billiards, chess and other human activities, which are often "thousands of miles away" and "one careless move will lose the game"

The reason is that the movement of butterfly wings leads to the change of the surrounding air system, producing weak airflow, which in turn will cause the corresponding change of the surrounding air or other systems, causing a chain reaction, which will eventually lead to great changes in other systems.

This effect shows that the result of the development of things is extremely sensitive to the initial conditions, and the smallest deviation of the initial conditions will cause great differences in the results.

Sociology uses "butterfly effect" to explain a bad tiny mechanism, which will bring great harm to society if it is not guided and adjusted in time, and is dubbed "tornado" or "storm"; A good micro-mechanism, as long as it is guided correctly, will have a sensational effect after a period of efforts, or it will be called a "revolution."

broken windows theory

According to this theory, if someone breaks the window glass of a building and this window is not repaired in time, then others may be implicitly connived to break more window glass. Over time, these broken windows give people a sense of disorder. Then in this insensitive atmosphere, crime will breed and spread.

"broken window theory" has important reference significance in social management and enterprise management, and its enlightenment is that "the first broken window glass" must be repaired in time. It is this truth that "preventing micro-duration" says.

flywheel effect

In order to make the stationary flywheel turn, you must make great efforts at first, and it takes a lot of effort to turn, but every effort will not be in vain, and the flywheel will turn faster and faster. After reaching a certain critical point, the weight and impulse of the flywheel will become a part of the driving force. At this time, you don't need to work harder, and the flywheel will still turn quickly and keep turning.

Persistence is a great strength, which is proved by "dripping water wears away a stone" and "perseverance, making a stone open". Persistence can change fate and change our lives. In life, there are too many disappointments in work, too many disappointments and too many helplessness, but we still have to face it anyway, and such days will continue.

The principle of 80VS20

Italian economist Philfredo Pareto once put forward a widely used "important minority and insignificant majority-80/20 principle". In any particular group, important factors are usually only a minority, while unimportant factors are often the majority. So as long as we control the important minority, we can control the overall situation. In terms of quantity, 80% of the value comes from 20% factors, and the remaining 20% comes from 80% factors.

80% of sales come from 20% of customers; 80% of the performance comes from 20% of the sales elite; 80% TV watching time is spent on 20% programs; Teachers spend 80% of their tutoring time on 20% of their students; 80% wealth is in the hands of 20% people; 80% of the earth's resources are consumed by 20% people; Although marketing pays attention to the principle of customer orientation, customers can be divided into many categories. What marketing does is to distinguish potential customers from real customers, loyal customers from free customers, key customers from ordinary customers. Grasping key customers, loyal customers and real customers is the core of marketing.

Repair principle

Just like an old motorcycle, I think it can be repaired and I can't bear to change it for a new one. In fact, the cost of repair is enough to buy a new car, and the work efficiency is low. If you suddenly attack when you need it badly, the loss will be even greater. This is a problem worth thinking about in management, but what if there is no money in the garage or a car with better performance?