What is the specific difference between industry SMS and marketing SMS?

Generally, it refers to short messages of verification code and notification type, such as registration verification, bank card consumption notification, membership point change notification, etc. This kind of short message is usually triggered.

For example, you shop online, recharge your points, swipe your credit card at the mall and so on. At the same time, some people send massive content as industry short messages.

For example, notices such as game suspension maintenance, government and enterprise announcements, and municipal surveys, although artificially sent in groups, do not contain promotional marketing content, and are also considered as industry short messages.

Marketing SMS:

As the name implies, as long as it contains marketing nature, it is considered as a marketing message whether it appears at the beginning, end or any other position of the message.

For example, shopping mall activities promotion, electrical city holiday promotion. This kind of short message has advertising effect, and some can attach website links, personal micro-signals, or send them in the form of MMS to encourage customers to buy to the greatest extent. This kind of short message can save a lot of publicity costs for enterprises, and the effect is very accurate.

Both industry SMS and marketing SMS are sent through SMS platform, but the channels are different. The difference is that the arrival rate of industry short messages is high, while the arrival rate of marketing short messages is relatively low, and the information needs to be reviewed before it can be sent.