What do you think of "Shanghai cracked 700 million tea shop routine fraud case"?

In Shanghai, there is a tea shop called "Tea Orchid", which is often full of customers. It is normal for dozens of people to queue up. Recently, the Shanghai police completely won the operation team behind "Tea Orchid". "Tea Orchid" is clothed with branded milk tea. In fact, they are a fraud and quick recruitment company specifically targeting franchisees, involving a total amount of 700 million yuan.

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How do the people behind fool the entrepreneurs around them?

There are many people who want to open a brand milk tea shop. Where will they start? It's simple. Search online.

However, it is worth noting that the company has laid a mine for you from the moment you moved this idea.

In some search engines, as long as you search, a brand of milk tea will join, and the system will pop up a bunch of joining information. Needless to say, most of these advertisements are false.

Now there is a very mature network technology called "search screen". What does this mean? That is, as long as you search for this word, all the search results that occupy the home page will jump to the cottage website designed by fraud gangs.

For example, if you search for the words "famous milk tea joins", almost all the dazzling information that pops up is false. Just click that one and you can't escape the trap designed by the liar.

If you are lucky, you can successfully avoid this first pit, and the fraud gang has prepared other pits waiting for you to jump in.

For example, you saw the transfer information of the tea shop on the local website. For example, joining brand promise will give you shuttle bus, reimbursement of travel expenses, reimbursement of meals, reimbursement of accommodation and so on. You must be very touched to see this information. These are actually the usual routines, and you are tempted at different levels. Please enter the urn.

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When the entrepreneurs succeeded in taking the bait, their next plan began.

Soon someone who calls himself the project manager will contact you and ask if you want to open a famous brand of milk tea. Most people will definitely answer "Yes, I want to open it."

But the other person's words will scare you immediately. They will say, "This brand is almost saturated in your local area now, and the cost of joining is very high."

Hearing this, your heart immediately began to panic. What should you do if you don't have enough money?

At this time, the other party will give you a step: "Do you want to consider our new brand? There are still many preferential activities to join. "

If an entrepreneur who really wants to open a tea shop hears these words, it is impossible to say that he is not moved.

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Speaking of this, the brainwashing work of fraud gangs has been completed by more than half, and it is time to close the net.

When entrepreneurs come to visit, they will always show you the best side of the brand, what all-round supporting services, what accurate store location, what unified distribution of production equipment and raw materials, and the hot queuing scene of automatic benchmarking stores.

At this time, you should know why some tea shops have to hire people to queue up every day.

Fooling consumers into buying their milk tea is just one of them. More importantly, let those entrepreneurs see that the business is so good, sign their fingerprints when their brains are hot, and the hard-earned money will enter the pockets of these franchise brands.

And those beautiful promises will eventually become a bubble.

What will the company do next? The word "run", they are not afraid to come to us, just take a shot, change the address and register a new company.

In fact, not only tea shops, but also the whole catering industry is full of such Aauto Quicker recruitment companies. It can even be said that as long as there is market space and demand for large-scale shop opening, the fraud of joining routines is like burning weeds, and the spring breeze blows and pops up again.

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How to identify quick recruitment fraud

It is worth noting that in China, any entrant can't avoid the franchise filing of the Ministry of Commerce. By the end of 2020, there will be only 6,522 enterprises with franchise qualifications in China. No matter how arrogant the company is, search the company name and reveal its true colors directly.

Don't be afraid even if they have brand authorization, because many authorization documents are forged and can't stand verification at all, and the fox's tail will be exposed sooner or later.

Of course, filing is like a proof, which can only prove that the company is officially recognized and can carry out franchise business, but the next routine is hard to prevent.

At this time, remember to keep your eyes open, don't just listen to what the brand says, but go to the field to verify whether there is water adulteration.

In a word, it is true that tea shops and other restaurants can make money, but some people lose money just like others. If you want to know why you are a person who makes money, but not a person who loses money, the answer is definitely not luck.