Taobao style definition

Taobao style is a way of speaking. It was first seen in Taobao sellers’ descriptions of goods. Taobao Tihou gradually became popular online because of her friendly and cute ways. In July 2011, Nanjing University of Science and Technology sent "Taobao Ti" admission text messages to admitted students. On the morning of August 1, 2011, a piece of news about the Ministry of Foreign Affairs’ Weibo “Taobao Ti” recruitment was circulated on the Internet.

Taobao style

Common words in Taobao style: Dear... Oh... Example: Dear! ! ! It’s not good to stay up late! ! ! Free shipping! ! ! Dear, do you feel that every time I complete a Taobao payment, I want to say this. Taobao said it very lovingly, hehe. Dear, let’s all talk in Taobao style instead

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Nanjing University of Science and Technology Admission SMS

Taobao Admission SMS

Nanjing University of Science and Technology's "Taobao Sports" admission text message "Dear, congratulations! You are admitted to our school! Dear, please report on September 2nd! The admission notice will be 'delivered' tomorrow! Dear, all 5 points!" ! Give it a thumbs up!” In July 2011, the first-year admissions of Nanjing University of Science and Technology were officially launched, and this rather unusual admission text message was also released, and it also used the most popular “Taobao style” template. The students laughed out loud after reading the text message, and the distance between the school and the candidates was suddenly shortened. This kind of "text message announcing the good news" is the first of its kind among universities in Nanjing. The school's use of "Taobao Style" to "announce the good news" is also a bold attempt to change the stereotype of a science and engineering college. [1]

The official Weibo of the Ministry of Foreign Affairs uses Taobao style

On the morning of August 1, 2011, a news about the recruitment of people on the Weibo of the Ministry of Foreign Affairs circulated on the Internet. This recruitment Weibo was published by the Ministry of Foreign Affairs' official Weibo platform "Diplomatic PHS" and used the popular "Taobao style". It was retweeted more than 4,800 times in more than three hours, triggering heated discussions among netizens. "Dear, have you graduated with a bachelor's degree? Are you proficient in using office software? Can you communicate in English smoothly? Do you have a driver's license? Come and see, the Trilateral Cooperation Secretariat of China, Japan and South Korea is recruiting people! This is an international organization, and Bae Yongjun and Lee Young-ae will be hired soon. Song Hye Kyo and Lee Jun Foundation were established in South Korea, the hometown of RAIN~ This time we are recruiting 6 people for research and planning, public relations and external publicity. If you are interested, please call 65962175~ No free shipping." On the morning of the 1st, the blogger "Diplomatic PHS" posted this tone. The relaxed and humorous recruitment information immediately attracted strong attention from netizens. Three hours later, the "Diplomatic PHS" posted on Weibo again, saying, "It's amazing! The recruitment consultation phone number for the Trilateral Cooperation Secretariat of China, Japan and South Korea is almost overwhelmed." It is understood that the blogger of this Weibo "Diplomatic PHS" is a trial operation Weibo platform of the Ministry of Foreign Affairs. It was opened by the Information Department of the Ministry of Foreign Affairs. It usually creates a public platform with light and lively tidbits and informative information. * Diplomatic platform. After this recruitment Weibo post was released, it attracted a large number of netizens to watch. In addition to concerns about recruitment information, the relaxed Taobao style has also attracted a lot of controversy. On the one hand, many netizens praised this recruitment slogan as “so creative”. Netizen "Wu Wangshi" believes that such cute language makes it difficult to curse even if you want to. He suggested that departments who are often scolded quickly learn it. But on the other hand, there are also voices of doubt in the comments. Some netizens questioned, is it appropriate not to be serious when you should be serious? Some netizens believe that official people-friendly language is not enough just to use people-friendly language on Weibo. It is reported that this is the official "Taobao Body" voice after the "Taobao Body" wanted order and the "Taobao Body" admission notice.

Traffic police slogans launched in Taobao style

On August 10, 2011, Zhengzhou traffic patrol police broke the traditional propaganda method and for the first time put the popular " "Taobao Body" is used for traffic safety promotion. It is understood that not only the Zhengzhou traffic patrol police use "Taobao style" to promote traffic safety, but also some local public security departments also use the popular Internet "Taobao style", "Fanke style" and "Roaring style" for their own work.

Xinhuanet Henan Channel reported on August 11 that Dahe Net-Henan Daily reported: "Dear, the fast lane is very dangerous!" "Dear, you can't afford to be hurt by a red light!" On August 10, Zhengzhou traffic patrol police broke the traditional In the publicity mode, the popular "Taobao body" on the Internet was used for traffic safety publicity for the first time, which triggered heated discussions among all parties in society. At 9:30 on August 10, at the intersection of Dunmu Road and Qiantang Road in the Zhengzhou Railway Station area, "Dear, pay attention to avoid pedestrians!" "Dear, the slow lane is safe!" "Dear, pay attention to be humble!" This kind of Internet trend The "Taobao Ti" traffic promotion sign was placed in a prominent position, attracting the attention of many passers-by. At the same time, such traffic safety phrases were also hung on the electric vehicles ridden by more than 10 young college student volunteers. "This is our new attempt to promote civilized traffic. The purpose is to use lively and vivid online language to promote civilized traffic more effectively and further shorten the distance between the police and the public." Vehicle Management No. 1 Squadron of the Third Brigade of Zhengzhou Traffic Patrol Police Squadron leader Wang Yang said that the "Taobao body" traffic safety warning sign is a civilized reminder and civilized persuasion. The police will produce publicity boards related to policies, regulations and other aspects in accordance with national standards, and they will be absolutely serious and uphold the dignity of the law. Regarding this new type of traffic publicity sign, all parties in the society have different opinions. Some people think it is fresh and warm, while others disagree: This is friendly and that is friendly. Is it friendly to the people or to please the public? Yang Chaoju, School of Public Policy and Management of Zhengzhou University, believes that the police have changed their previous serious image and communicated using the Internet language familiar to netizens, which makes them appear more cordial. The forms and channels of communication with the masses can be innovated, but in the end, we must do our job well and truly enforce the law for the people. "Taobao style" is a way of language expression. It is commonly used in the communication between sellers and buyers on Taobao. It has suddenly become popular on the Internet in the past six months. Common words include: "Dear", "Free shipping", "Good review" ". This language style from Taobao is penetrating into more fields, such as university admissions advertisements, police traffic promotions, etc. On the Internet, it is not uncommon for people to shout "ki".

Edit this paragraph’s comment: Warmth on the Ice

“Dear, congratulations to you! You are admitted to our school! Dear, please report on September 2nd! Admission notice The book will be 'delivered' tomorrow! Dear, all 5 points! Give me a good review!" In July 2011, Nanjing University of Science and Technology sent a "Taobao Style" admission text message to admitted students. This rather alternative admission text message uses the most popular "Taobao style" template. Many students laughed out loud after reading the text message. The distance between the school and the candidates was suddenly shortened. . This kind of "text message announcing the news" is the first of its kind among universities in Nanjing. The school's use of "Taobao Style" to "announce the good news" can be considered a bold attempt to change the stereotype of a science and engineering college. "Taobao style" has become popular. This style of communication, which comes from the communication between sellers and buyers on shopping websites, is penetrating into more fields, such as college admissions advertisements and wanted orders issued by the police. On the Internet, it is not uncommon to hear voices shouting "dear". Compared with "Fanguti", "Dandan Ti", "Elopement Ti", and "Roaring Ti" that gradually cooled down after becoming popular, "Taobao Ti" reflects the tenacious vitality of life and is sung in various online genres. When I appeared on the scene, "Taobao style" had existed silently and persistently. Now it can break through the communication area of ??shopping websites because people suddenly discovered its "friendly and greasy" language charm and emotional depth.

There was a conversation circulating on the Internet. When the seller greeted the buyer, he forgot to add the word "dear" at the beginning of the first sentence. This made the buyer very angry and immediately asked "Why didn't you call me 'dear'?" '?Do you still want an order? Do you still want a good review?" The seller quickly sent a tearful emoticon, and everything started from scratch. The seller said "Dear, how can I help you?" The buyer Replied, "Dear, I want to buy ××× items, is there free shipping?" This is a warm and affectionate joke, which makes people laugh. In fact, there are many dumbfounding truths hidden behind the "Taobao style", such as when When a male buyer meets a male seller, in order to get a discount or free shipping, they will "kiss" each other on the chat tool. The word "kiss" has lost its gender on shopping websites and has become a "kiss". "Hello" and "Hello" are equivalent greetings. If you look closely, you will see that "Taobao Body" has three unchanging keywords, including "kiss", "free shipping" and "high praise". From this, it is not difficult to find that under the warm veil of "Taobao Body", there is a kind of Naked bargaining is also a direct game between the interests of buyers and sellers. In view of the constant pitfalls of online shopping, low integrity, and sellers often selling substandard products, and because online transactions are not fully trustworthy at present, many people who shop online for the first time always feel like they are stepping on ice, and the "Taobao body" It is a warm relationship built on this layer of ice, where people ease their inner doubts through the kindness of words. However, after an unpleasant shopping experience, do you feel sick when you think about the "personal visits" between each other? When all walks of life tried to "Taobao Body", the police's "Taobao Body" stood out and completely eliminated the "criminal" Molecule" was defeated. In a cartoon, the police repeatedly asked a criminal, "Dear, why did you commit the crime?" "Ten years for your crime is already the best deal, dear!" "Now that you are in jail, you will get food, housing and accommodation." Silver bracelets for both hands." The criminal was sweating profusely, but the policeman was smiling: "I've been released after serving my sentence, welcome to visit next time." "I'll give you a five-star review when I get out." Finally, he was released after serving his sentence. The criminal couldn't bear it and said: "I will never commit another crime again!" No one with a little rationality would believe that the police would speak to the prisoner like this in a real interrogation, including the police who posted "Taobao Body" on Weibo. If If you really use such a soft and friendly tone when talking to prisoners, I'm afraid the prisoners will really despise you. However, we have to admit that this move by the police has changed its image of being too serious, restrained, and rigid, and has also somewhat restored the "bad reviews" of the police caused by netizens' "hide-and-seek" and "drinking to death" incidents. It is understandable that the police use "Taobao Style" for show, but it is okay to try it briefly, but it should not be generalized even on the Internet. In tense social relations, the role of "Taobao" seems to be greater than that of shopping websites. For example, someone wrote such a joke, "If I were a deputy to the National People's Congress, I would definitely make a proposal: adopt the method when paying taxes. Alipay, when the government makes achievements or fulfills its promise, we will confirm the payment, otherwise the government officials will come after us and shout: Dear, give us a good review! Dear, choose me. Serve the people! Dear, here are the political achievements, please check them, dear!" Although the language of this joke is joking, the desire expressed is very realistic. While it expresses dissatisfaction with the role of the National People's Congress deputies, it also puts forward There is hope, and this kind of advice is also quite constructive. If you squeeze out the prank elements, you will find that this is indeed a good advice that can be used for reference. "Dear" is the abbreviation of "Dear". "Dear" was once popular among white-collar workers, which cleared many communication barriers for interpersonal relationships in the workplace. Nowadays, "Dear" is no longer fashionable, and "Dear" is the popular title. , whether you like it or not, in the context of fragile interpersonal relationships and lack of overall social integrity, people should try to distinguish what is true and warm from the false "Taobao body", and cherish it until one day there is no need Calling "ki" will also create a sense of trust in a stranger or a certain group. Don't forget the even meager contributions made by "Taobao Body".

Reference materials

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Nanjing University of Science and Technology: The "Taobao Style" admission text message is so cute

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