Is the product in Hainan Airlines’ live broadcast room genuine?

No

HNA’s “Tik Tok Live Room” is once again “for sale” by consumers. Currently, the woman is in the difficult process of defending her rights. In this incident, we can’t help but turn our attention to the problem of “selling fake” beauty products in the live broadcast room again.

How to sell beauty products in HNA live studio?

According to the reporter’s observation, the “Haihang” Tik Tok live broadcast room has always achieved outstanding results in live broadcasting of goods.

As shown in the picture, the number of fans of HNA’s Tik Tok account has reached 129.70,000, and the window sales of recommended products are 100,00. In the past 20 days or so, the peak value of products in HNA’s live broadcast room was the live broadcast on May 13, with sales of about 576.6w

But in the screenshots of the live broadcast room, we can see that its page displays “Statement: The sales volume of the live broadcast room is The product seller is the store operator to which the shopping link belongs, not this live broadcast room." This shows that the HNA live broadcast room only plays the role of the anchor to bring goods, and only recommends sales. The source of goods is a third-party channel and has no special connection with the live broadcast room.

Through some comments, the reporter saw that the HNA live broadcast room seemed to be questioned by some consumers. In May, the HNA live broadcast studio was questioned by Tik Tok account "Chen Wei" about counterfeit products. Then, HNA Live Studio issued a statement.

Reporters selected front-row comments and favorable comments. We can see that consumers are mainly concerned about several issues:

Consumers have questions about third-party stores but are blocked;

HNA Live is not a self-operated store and does not provide duty-free products , puzzling;

There are still consumers questioning the authenticity of the product;

Under these comments, HNA Live Studio has no relevant response.