Theme planning scheme of Christmas activities in hotel

In order to ensure that activities can be carried out correctly, it is often necessary to make a detailed activity plan in advance, which has the characteristics of clear content and clear steps. How should the activity plan be formulated? The following is the theme planning scheme (5 articles in general) of hotel Christmas activities I collected for you. Welcome to read it, I hope you will like it. Theme planning scheme of Christmas activities in hotels 1

1. Foreword:

Christmas is a traditional western festival, just like the Spring Festival in China. Nowadays, China people are no strangers to Christmas. Now it can be said that there is no restaurant that does not engage in Christmas revelry. Even some small restaurants and large food stalls are labeled as "Christmas" and have lost no time in playing Christmas cards. The reason why Christmas has been heated up is because it has commercial characteristics, and this kind of commercialization is global, with great momentum and influence. Nowadays, it has become fashionable to spend Christmas in China, especially among young people.

XXX restaurant, as a leading Chinese restaurant in Yinchuan catering market, should naturally seize this business opportunity. In order to meet the needs of the market, expand the catering market, establish a good brand image and reflect the colorful Christmas activities of Xiangyueqing Restaurant, we have carefully planned a series of wonderful activities.

In order to carry out the promotion activities smoothly, the following plans are made for the preparation and operation of Christmas activities:

2. Planning ideas of activities:

1. Decorate the festive features of XXX restaurant to create a festive atmosphere of Christmas and provide consumers with an environment for festive consumption.

2. Grasp the idea of "creating a rich holiday atmosphere+following up with appropriate promotional activities" to attract consumers' attention; And actively use effective promotional activities to attract the attention of consumers to XXX restaurant, in order to achieve the purpose of improving store sales performance, consolidating customer loyalty and opening up new customers.

3. Make full use of the advantages of XXX restaurant's hardware facilities, and make every customer feel comfortable and warm through sound (Christmas songs), images (Christmas movies) and special holiday decorations, so as to establish a good image in consumers' minds.

Third, the purpose of the activity:

Through the Christmas planning activities, we will expand the popularity of XXX restaurant, strengthen emotional ties with business customers, and guide the catering consumption in surrounding areas, thus achieving certain economic and social benefits.

IV. Venue:

XXX Restaurant

V. Time:

December 23rd 25th, XX

VI. Theme:

"Colorful Christmas Cuisine Unlimited"

VII. Content:

1. Celebrate the Christmas food upgrade (the event is limited to 3 days, and the event is limited to 3 days. Note:

1. This activity cannot be enjoyed together with other offers. The final interpretation right of the activity belongs to our store.

2. The vouchers returned by this activity cannot be used as cash for meals, and the second consumption is limited to the lobby.

3. Looking for a Christmas "lucky star"

On the evening of 24/25, the store manager will draw out the Christmas "lucky star" at 19: 3, and the drawn customers can enjoy a special Christmas discount. There are 17 lucky customers every day, totaling 34.

first prize (2 places): 8.8% discount on food

second prize (5 places): 1% discount on food; 3% discount on food; lucky 24/25

on 24/25, all customers who come into the store for consumption are 24/25 years old and have a mobile phone number of 25.

4. There are many gifts at the carnival party.

During Christmas, there are even more mysterious Santa Claus giving out Christmas gifts, with many gifts and many surprises.

VIII. Activity atmosphere layout:

Main idea: Focus on the lobby and personnel, supplemented by the decoration of the private room lobby.

1. Lobby:

(1) Glass curtain walls on both sides are designed to produce large-scale Christmas modeling pictures;

(2) hanging the purchased colored balls and elk pendants around the top crystal lamp;

(3) the middle elevator door is made of Christmas arch (European castle style);

(4) Christmas trees are arranged at the four corners of the lobby, and colored lights are wrapped around the trees;

(5) A Christmas-themed attraction (Christmas tree, Santa Claus, snowman sculpture, gift piles, fences, etc.) is arranged in the middle of the lobby near the bar.

2. Hall and private rooms:

(1) A number of small ornaments about Christmas theme are hung at the top of the hall.

(2) Posting Christmas cartoon stickers on the private room door;

3. Personnel:

(1) All service personnel and front office personnel (except the store manager and manager) shall wear Christmas hats and chest stickers;

(2) A boy with excellent expressive force is needed to play Santa Claus;

4. Gifts:

Lots of apples, sweets, chocolates, toys, Christmas dolls, etc.

IX. Internal publicity

(1) Explain the contents of the festival publicity planning activities of the restaurant to the employees in the form of a general meeting;

(2) Staff members shall be trained in language norms and manners during the festival; ⑶ Choose the right person to play Santa Claus and conduct appropriate training;

(4) Play background music and movies during festivals to set off the festive atmosphere of the whole restaurant.

(5) Reference background music: Silent Night, Angels Singing in the High Sky, Listen, Angels Singing Loudly, Christmas Bells, Jingle Bells; Showing movies: Searching for Christmas Dogs in the City (24th) and Travels around Flying Houses (25th)

X. Advertising:

(1) Create a festive Christmas holiday atmosphere through storefront decoration, and use external decorations such as Christmas tree and Christmas hat to attract consumers to the store.

(2) Make an X-frame for the promotion of holy festivals and publicize it in the lobby and lobby on the first floor. (Post it before December 15th, and promote it in advance)

(3) Summary promotion of electronic screen activities (completed before December 15th)

(4) SMS promotion: send short messages to existing customers to promote holiday promotion activities. (to be completed before December 2th)

(5) Soft-text publicity: release the holiday promotion soft-text in the food edition of Yinchuan Evening News. (published on December 21st) Theme planning scheme for Christmas activities in hotels 2

Foreword:

December 24th (Sunday) is Christmas, and according to previous years' experience, the booking peak of Christmas dinner will be entered from next week. Due to rising prices, in order to control costs, compared with previous years' discounts, Shanghaipai Theme Restaurant's promotional activities this year mainly attract consumers with gifts, wonderful performances and more intimate services. In order to carry out the promotion activities smoothly, the following plans are made for the preparation, operation and cost control of Christmas activities:

1. Ideas and purposes of activity planning:

1. Decorate the festive features of Shanghaipai theme restaurant to create a festive atmosphere for Christmas and provide consumers with an environment for holiday consumption.

2. Focus on the promotion mode of "low price, high quality", and then give holiday gifts to better attract consumers' attention; And actively use effective promotional activities to attract consumers' attention to Shanghai-style theme restaurants, so as to improve the sales performance of direct stores, consolidate customer loyalty and open up new customers.

3. Arrange performance services such as violin performance to set off a warm and romantic atmosphere, improve consumption level and deepen consumers' experience impression.

4. Activity purpose: Through Christmas planning activities, expand the popularity of Shanghai-style theme restaurants, strengthen emotional ties with business customers, and guide the catering consumption of residents in surrounding areas, thus achieving certain economic and social benefits.

2. Venue:

Shanghaipai Theme Restaurant Yan 'an Road Store

3. Object:

Shanghaipai Theme Restaurant Yan 'an Road Store

Address:

Tel:

4. Time:

18.3-2 pm on Saturday, December 24th.

VI. Activities:

Shanghai Christmas romantic dinner

588 yuan, 2 people use

menu:

Hokkaido tuna mango salad

Jinbiduo pumpkin shark's fin cup

roast Australian beef

French roasted small Qinglong with tomato lemon

French roasted small Qinglong with tomato lemon juice

latimisu

exquisite fruit platter

for the emperor.

Advertising

1. Create a festive Christmas atmosphere through storefront decoration, and use external decorations such as Christmas tree and Christmas hat to attract consumers to the store.

2. Make posters and X-stands for the promotion of holy festivals in stores. (Post it before December 15th, and publicize it in advance)

3. Make leaflets, and start distributing leaflets around the store before December 15th.

(The company provides unified promotional leaflets and posters, etc.)

4. Banner publicity. Make promotional banners before December 1th and hang them in the store for publicity. Theme planning scheme of Christmas activities in the hotel 3

1. Theme of the activities:

1. Love songs in winter life, with Christmas greetings from Tiramisu

2. Let's spread Christmas bells everywhere, and also let's spread love and praise to the world

3. Have Christmas Eve dinner with your beloved

4. Christmas, Let's get together in xx Hotel (restaurant)

II. Activity time

2xx.12.24-2xx.12.25

III. Activity content

1. Ocean of Christmas hats

All customers who enter the hotel restaurant for consumption will be given a Christmas hat for free, which contains small gifts from the hotel restaurant (Christmas hats).

2. Meet Santa Claus

On Christmas Eve, the hotel arranges several staff members to wear Santa Claus costumes, distribute leaflets near the hotel restaurant, and play a guessing game with passing children. The children who win the guess can get small gifts such as candy and chocolate.

3. Christmas packages

During the Christmas promotion activities, Christmas packages are launched for different groups of people such as couples, children and family consumption, and different packages have different discounts.

4. Christmas specials

During the Christmas promotion, customers who spend over xxx yuan will be given a free signature dish of the hotel restaurant or a Christmas turkey.

5. Christmas lucky gifts

Customers who spend money in the hotel restaurant can participate in the lucky draw of "Santa Claus", which can be obtained temporarily according to the number of leaflets distributed and the number of dining table, and the winners can get gifts such as membership cards and coupons of the hotel restaurant.

6. Christmas wishes

Customers who come to our restaurant for consumption on Christmas Eve (Christmas Eve) can participate in the activity of "Make a wish at Christmas and make a dream come true in the New Year" held by the hotel restaurant. Customers can make their wishes through the wish wall of the hotel restaurant at Christmas, and they can receive extra surprises when they visit the hotel restaurant again on New Year's Day.

7. Blessings from Christmas cards

During the Christmas promotion activities, all customers who come to our restaurant for consumption and leave relevant mailing address and contact information will be given a beautiful Christmas card. Customers can write greetings on the Christmas card, and the hotel restaurant will be responsible for sending the Christmas card to the people they want to send.

III. Preparations for Christmas promotion activities

(1) Staff preparation in hotel restaurants

1. All staff in hotel restaurants should wear a red Christmas hat during Christmas, which will be uniformly distributed by hotel restaurants

2. Find a suitable person to play "Santa Claus", and the dresser should be dressed in Santa Claus's clothes. Clothing is customized by the hotel restaurant

3. Let all employees memorize the activity flow and rules in advance

(2) Preparation of materials for Christmas activities

1. Christmas hat, Christmas tree, Santa Claus clothing

2. Candy, chocolate, cartoon dolls, hotel restaurant membership cards, Christmas cards, Christmas lights, balloons, etc.

3. Design the activities in advance. In addition, prepare special Christmas dishes such as turkey and pumpkin, and prepare raw materials

(3) Prepare the environment inside and outside the hotel restaurant

1. Prepare the Christmas tree, decorate Christmas lights, etc

2. Graffiti "merrychristmas!" on the glass window. "Merry Christmas!" The words

3. Christmas songs will be played on the day of the event. The theme planning scheme of the Christmas event in the hotel 4

1. The idea of the party

We plan to take "nationality" and "harmony" as the main lines, "prosperous times" and "home" as the elements for the overall idea of this party. In the evening, the tone setting and pre-publicity will be arranged according to the actual situation of xx Hotel. In the layout of the hotel, we will adopt novel, unique, festive and warm thinking to decorate and hold it as a whole; In the form of programs, we invite a strong star lineup to carefully arrange each program.

Second, the content of the party

Situational dance drama-bells ringing and nails clanging

All the lights went out, and suddenly a bright light went straight to the stage, and a group of children were dreaming a beautiful dream (homonym: What gift will Santa Claus give me tonight). At this time, Santa Claus came to the children's side and put on a white Christmas hat for each child, and sent gifts to socks hanging by the bed ... (It needs to be arranged. Long hair, leather jacket, jeans with holes ... Yes and no; Guitar, bass, drums ... Yes, no; Young freedom, hormonal impulse, deviant ... Yes and no; Rhythm, lyrics, melody, dreams, truth, feeling, wildness, faith, strength, anger ... Yes, and no; ..... In fact, these related associations are just one.