Promote marketing words

Promote marketing words. In order to achieve high performance, eloquence is indispensable. What should we do as salesmen when we want to sell our company's products to others? No matter which industry sales have certain skills, the following is the reference of outreach marketing words.

Outreach marketing speech 1 I. matters needing attention in outreach

1. Find the quality of target stores and customers.

2. Think about how to recommend for an industry.

3. Greet customers or introduce recommendations when appropriate.

4. Be sure to keep smiling and give customers a sense of intimacy that will not be rejected.

5. Be confident, generous and speak clearly to leave a good impression on customers.

Second, the basic skills of outreach

1, close to the customer:

When you enter the door (meet), you will say, "Hello, I am from XXXX4S Automobile Sales & Service Co., Ltd., and our new XXX has just been listed, with high cost performance and evaluation. I want to give you a brief introduction. Do you think so? " Customers generally don't say "no", and then we will introduce our products, ask him what his intentions are, and recommend our cars according to his industry and economic strength.

Or, "Boss (or Mr. or Ms.), I am a sales consultant of XXXX. In order to let you know more about our products, the company specially sent me to serve your prestigious boss. Can I keep you for a few minutes? " Visit in order to open a topic.

2. High customer response price:

"Your car is too expensive, and other people's cars are much cheaper than yours! "customers think that the price of cars is high, often because they have not chosen the right reference, because" high price "is relative. Let the customer tell us first to see which brand of car he thinks our "high price" is compared with. If customers compare our big-brand cars with small-brand cars, we should explain to them that the prices of the two brands cannot be compared, because brand awareness and market positioning are different.

Compare the advantages and disadvantages of our products with competing products in detail, and explain them to customers from the aspects of enterprise status, product positioning and quality with data (C-NCAP test, etc.). ) and certificates. Tell customers that behind our price products is a perfect service system that is superior to competitors, and it is also an important guarantee for later use and maintenance.

Note: Don't deliberately attack competing products: Don't deliberately attack competing products in front of customers to show that our products are good, which will easily arouse customers' resentment. Be sure to convince customers with data and facts.

Third, when the customer declares that he can't afford it.

"We have no money and can't afford your car."

First of all, we should distinguish the real purpose of customers saying this, and then deal with it separately.

(1) For customers who really have no money, we can only do publicity.

(2) For customers who have no money, first make a visual inspection, beat about the bush, and estimate their financial strength and profits; Then introduce the use (driving) feelings of other buyers to customers; Finally, it must be emphasized that there are few distribution opportunities.

Fourth, if the customer says, "Let's have a look first."

You can say, "That's good. Since you can have a look at our exhibition hall first, you can understand it more intuitively and know whether what I told you is true or not. Are you free tomorrow? " The good opportunity waits for no one, you should seize it. "

5. If the customer says "Not for the time being"

It can be said: "It doesn't matter, some of our customers didn't plan to buy a car when they bought it. At that time, they just said that they had seen it in the street, and many people had driven it, but they didn't think of it after the real test drive. The plan cannot be changed. Don't think about it after the test drive, and you won't regret it later.

6. How to get customers to leave their phone numbers?

1, directly. When asking the customer to leave his phone number, we should give him a message: We leave our phone number to better convey the information to the customer without disturbing him.

2. Interest induction. Send a gift, scan a QR code and add a WeChat. Tell the customer the benefits of our activities, help him introduce customers and establish cooperative relations.

3. Don't stay. If the above aspects are achieved and the customer's intention is still not at all, then don't mention it, otherwise it will arouse the customer's disgust.

Promotion marketing words 2. Careful preparation before outreach

Nowadays, there are countless assessment indicators faced by outlets, and various competitions come one after another: the first year is a "good start", the middle year is a "summer sowing, spring ploughing and autumn harvest", and the end of the year is a "final battle", which can be described as "360 days a year, every day in Goma". The development characteristics of personal financial business determine that its growth mode mainly depends on accumulation, and it cannot be expected to be driven by "blowout".

Therefore, the person in charge of the network should analyze the surrounding environment, formulate the regional development and marketing plan, and carry out the work according to local conditions. It's like an ambush, exploring the terrain in advance, reconnaissance to understand the enemy's time, number of people and weapons and equipment, and then occupying the favorable terrain, taking it by surprise and taking it by surprise.

Case:

The president of a branch of Bank A once led three employees to set up a stall at the entrance of the community to explain and publicize the "large deposit certificate". There is only one entrance to the community. Occasionally someone says to their X-stand, "It's not the same as our product." After half a day, the effect is extremely unsatisfactory.

Cause analysis:

1. There is only one entrance and exit in this community, indicating that the area of this community is not large;

2. Talking about "products are the same" means that everyone is in the same industry.

Sure enough, this was originally an employee community built by Bank B itself. The community is not big, but peers. It is conceivable to come here to promote "certificates of deposit".

Case:

City Branch C has only 1 1 employees at first. During the good start, the President of Bank C entrusted an intermediary agency to distribute 20,000 leaflets and hang six banners in the largest community. At the same time, organize employees to set up stalls at four entrances and exits of the community to carry out consulting activities. The average daily growth of savings deposits in C outlets exceeded 70 million yuan, with remarkable results.

1. The region should be investigated and the market should be investigated.

Sun Tzu's Art of War said: "Know yourself and know yourself, and you will be invincible." Carrying out district investigation is the basic work of district development, which can effectively save resources, improve district development efficiency and sales success rate, and avoid blind development. Do a good job in regional investigation and market research, and clarify the purpose of outreach. We can start from two aspects:

Find out the overall situation in the network area, including basic data such as enterprises, merchants and communities, and determine key target customers, potential customers, competitors and partners.

According to the basic information of customers in the area, according to the different types of customers, asset quality, financial needs and other comprehensive conditions, through telephone appointments, home visits and other ways, the precise marketing of products can be directly realized.

2. Outreach is planned, and attention should be paid to the details.

The person in charge of the outlet should make a reasonable expansion marketing plan according to the actual situation faced by the outlet and the relevant instructions of the higher authorities.

2. 1 Overall planning and unified identification

Before the activity, tents, banners, folding pages, posters, folding tables and chairs, and small gifts should be arranged as a whole. Use publicity signs, and do a good job in overall publicity and planning, so as not to fight unprepared battles.

2.2 The number of visits is fixed, and contacts are the pulse of money.

Personal wealth management products need a wide range of contacts, and sea tactics are essential. The location of expansion should be carefully selected. If it is a stall-type consulting service, on the one hand, don't be too far away from the outlets, on the other hand, choose places with large passenger flow (such as downtown areas, food markets, squares, communities, stations, etc.). ). This is convenient for customers to go to the door for secondary marketing and cross-selling. Sensitive locations must be reported to the district urban management bureau, residential properties, owners, etc. Avoid setting up tents three days in advance.

2.3 There should be post-activity evaluation to encourage advanced and innovative.

The outlets can regularly select the employees with the largest number of successful overseas expansion and the highest amount of assets, and give corresponding recognition.

3. Well-equipped and well-stocked materials.

Before expansion, check whether the electrical appliances are in good condition, whether the posters are clean and tidy, and whether the information is sufficient. Don't cram at the last minute. In addition, you can carve the rubber stamp of the information such as the name, address and contact number of the internet site and stick it on the leaflet and convenience service card, so as to facilitate customers to find outlets nearby and handle related business.

4. Personnel should be trained and explanations should be in place.

All bank managers know that there is no trick to marketing. In short, it means "the advantages are thoroughly explained and the disadvantages are enough". The extension of outlets should be different from that of vendors. It is an extension of counter business, a financial performance in public, and represents the image of the bank. Therefore, the person in charge of the network should ask the staff to convey financial knowledge in plain language and reflect relevant professional services to arouse the enthusiasm of customers.

China people attach great importance to the first impression. Therefore, before the expansion of outlets, employees involved should be properly trained to have certain marketing skills, so as to make the live broadcast colorful, so as to impress customers and promote the development of personal financial business. If this activity focuses on promoting deposit products, the person in charge of the outlets must ask the participants to learn the relevant contents by heart. There should be drills in advance, marketing words should be standardized, and civilized etiquette should be kept in mind.

Outreach marketing speech 3 organization and implementation of outreach

Bank outreach activities can be roughly divided into precision marketing and non-precision marketing. The former can be divided into three categories: first, the development of enterprise channels (groups, companies, schools, hospitals, etc.). ) customers; The second is the development of merchant channels (centralized markets, industrial parks, etc.). ) customers; Third, the development of community channels (communities, villages) customers. The latter can be summarized as walking the streets and setting up stalls.

1. Precision marketing emphasizes "difference"

Precision marketing can capture different opportunities and configure different products according to different units. If you enter an enterprise and expand abroad, you can seize the opportunity before the holiday and before the bonus and salary are paid. The product configuration mainly includes insurance, wealth management products, precious metals, fixed investment, e-banking, credit card, loan business, payroll, third-party depository and so on.

When you enter the mall to expand, you can seize the opportunity of holiday consumption and gift-giving, increase cooperation with well-known local malls, and carry out promotional activities such as spike, lottery, group purchase and point redemption. Product configuration mainly includes credit card, consumption installment, e-banking, investment and wealth management, POS machines, etc.

When we enter the property expansion, we can seize the peak period of viewing houses and buying houses on holidays. With the help of developers and property management companies, the product configuration mainly includes housing loans, non-housing loans, home improvement installment, parking lot loans, parking lot installment, credit cards, e-banking, wealth management products and precious metals.

2. Marketing inaccuracy wins in "trust"

When conducting inaccurate outreach propaganda, outlets should try their best to enhance customers' trust and lay a good foundation for business development. Under the premise of weather conditions, the person in charge of the branch should require the participants to dress and wear the work number plate to show the good professional image of the bank employees.

Someone once said, "Trust means trust and dare to entrust." Nowadays, there are many swindlers in the society, and the turnover rate of bank employees is also relatively fast. In order to dispel customers' concerns, outlets can take photos of the front door, house number, consultation telephone number and employees' group photos. Sort out the business organizations in advance, make composite PPT or video with software such as "Easy Enterprise Show", and play it circularly on laptop, iPad or mobile DVD, so that customers can have a sense of trust, find outlets (personnel) to handle related business, and make new customers become regular customers.

3. Adapt to local conditions and improvise.

The purpose of going out is to publicize widely, which requires outlets to enrich publicity materials and expand brand advantages. Therefore, the person in charge of outlets should organize employees to give full play to their subjective initiative, interspersed with financial knowledge and anti-fraud knowledge, and remind everyone through a series of cases around them: choose famous brands when buying clothes, and choose reliable banks when running personal financial business.

Sun Tzu's Art of War said: "The soldiers have no constant potential, and the water is impermanent." Managers can guide employees to use different words according to different occasions. Taking community stall outreach as an example, the design of opening remarks should meet the needs of environmental protection.

Reference voice:

"Hello, we are the staff of D Branch of Bank D, and we are doing a customer satisfaction survey in our community today. I wonder if I can keep you for a minute? "

Extended topic: "I wonder if you have done business in our D line before?"

If the answer is "yes"

Then ask the customer to talk about the service experience. If customers feel that the service is poor, they should apologize and explain that the purpose of today's survey is to improve the quality of customer service; Customers feel that the service is good, so they can ask what business they mainly handle, and take the opportunity to recommend the recent flagship products or extend other topics.

If the answer is no

Then take the opportunity to ask what bank you usually do business in, the main reason for choosing other banks and the type of business you do, and see if there is a better substitute for Bank D. The topic can shift from product types to additional services and activities that banks can provide to customers to attract their attention.

The results of outreach should be implemented.

Marketing without tracking equals nothing. After the expansion, information feedback, invitation to return visit, hall linkage, activity review, achievement display and experience sharing should be carried out. If a payroll user asks all staff to enjoy SMS reminder service for free, but the outlets can't agree at the moment, they should immediately reflect the customer's request to the higher authorities and give the customer a satisfactory answer as soon as possible. At the same time, the person in charge of the network should organize employees to review the activities and summarize the success or failure.