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How do private schools recruit students? How to start?
In the past year or so, I have made a speech system for hundreds of recruitment teams and individuals.
I find ...
When you build your own brain blowing system, you have to solve three sticking points. ?
The first card point:
After sending the information to parents, there was no reply.
Establishing interaction is the first step of invitation. The more interaction, the more trust.
The second card point:
With interaction, guests will not be locked in, and when they are invited to see the school, people disappear again.
The third card point:
We only did the student's own work, but his best friend and partner didn't convince him and wouldn't part. ?
After four more steps, the above problems can be solved.
Step 1, identity remodeling
You have learned to reinvent yourself, and parents and students are willing to listen to what you say.
The second part is heart-to-heart.
We need to do a lot of emotional bedding to make the chat emotional and warm.
Only praise the school, distribute brochures, only convey information, do not trust.
There is no temperature in chatting. Can we make a deal?
Yes, it's accidental. There's a lot of luck, just eating according to the weather.
Step three, lock the guest for nine times.
You learn to lock in customers (rob students), your students and parents ask you to sign up, and your peers will never be able to dig away.
Because every student and parent will be targeted by their peers, in essence, every student we recruit is dug from their peers.
Recruiting 500 people is equivalent to robbing 500 people, and recruiting 1000 people is equivalent to robbing 1000 people.
Step 4: Introduction.
You learned fission, let students introduce students and let students convince students.
We create conversations with temperature, copy and paste chats.
Phonetic system is the core competitiveness of enrollment.
Building a voice system has two advantages.
First, high efficiency.
A customer service staff member chats with parents of more than 20 students at the same time.
Second, the chat quality is high.
Let the dialogue come prepared, not improvised.
We found that when the customer service is resting or in a bad mood, the quality and attention of the chat will drop sharply.
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