What tools or channels are there for private domain traffic now?

Welcome private domain live broadcast, so there are so many benefits.

Under the influence of the epidemic, a live broadcast with goods can easily bring millions, tens of millions or even billions of sales, and live broadcast has become an essential choice for enterprises to increase sales. The traffic of the platform, the interests of the anchor, the brands that sell goods, and the consumers who benefit, the win-win situation seems to be "everything is fine." However, for SMEs, the high anchor fees and commissions are unbearable. When the live broadcast of goods is booming, a new concept "private domain live broadcast" quietly rises.

Private domain live broadcast is a special live broadcast gathered through private domain traffic accumulated by enterprises. So what are the advantages of private domain live broadcast?

cut the cost

With the outbreak of live broadcast with goods, the pit fees of various anchors are rising, and the pit fees of head anchors are hundreds of thousands. Even the small anchor's pit fee is not low, and the effect is difficult to guarantee. This is not counting commissions and platform sharing. Comparatively speaking, the cost of private domain live broadcast is lower.

The audience is more accurate

Private domain live broadcast comes from the brand's own private domain traffic, usually loyal customers of the brand, old customers who have bought or potential customers introduced by old customers, which helps enterprises effectively improve the conversion rate.

Vermicelli precipitation

When companies broadcast live in the public domain, most fans are deposited on platform accounts, but these platforms are not decentralized and cannot directly connect with fans. Therefore, whether they broadcast live or send content, they may face the situation that fans have no traffic.

The key of private domain live broadcast is to precipitate users into real private domain fans.

data reproduction

After live broadcast through short video or e-commerce platform, what data can be precipitated by enterprises depends on the platform. Data information enterprises can't control it, and even need permission to see more data information. Through private domain live broadcast, enterprises can realize private domain data precipitation through a third party, which can not only better copy data, but also better integrate with business data in the later stage.

With the gradual saturation of Internet traffic, private domain traffic has become one of the main paths for enterprise's refined operation. Private domain live broadcast links the online and offline integration of brands, bringing long-term communication and interaction between enterprises and users. Private domain live broadcast is the mainstream form of live broadcast in the post-era that conforms to the trend of the industry and the times. Players who lay out in advance and form a complete paradigm will take the lead. In the second half, those brands that already have a private domain traffic base will definitely join the battlefield more intensively.