Monthly report of real estate agents

Summary is a kind of written material that summarizes and summarizes the performance of study, work and life in a period of time. It can effectively exercise our language organization ability. I think we need to write a summary. How is the summary generally written? The following is my monthly summary of real estate agents (selected 3 articles). Welcome to reading. I hope you will like it.

Monthly summary of real estate agents 1. Unconsciously, I have been working in Cannes for more than one semester. In this month, the workload is not big, but I have a lot to learn. Although I have been engaged in real estate sales, sales knowledge is always an abyss. This is why I like this job more and more. It is often heard and met that salespeople compete for commission in order to compete for performance, often by hook or by crook. Fortunately, there is a harmonious sales atmosphere in Cannes. Colleagues are more competitive and help each other. Every disagreement can always be eliminated in communication, and every problem is often solved by brainstorming (even if there are only four of us). It is precisely because of such a strong corporate atmosphere and team spirit that it gave me the nutrients I needed to grow up in Cannes.

However, through my work, I still find that there are still many shortcomings that need to be solved urgently. First of all, I just entered Kangcheng, and I haven't been able to understand the corporate culture of China Construction Real Estate and the related situation of Kangcheng project. When introducing to customers, they did not show a good reputation and image for enterprises and projects, which led customers to have a little knowledge of our corporate brands and projects. I think as a real estate consultant of a large enterprise, we should not only be proficient in selling houses, but also make customers feel that China Construction has advantages over other real estates in terms of corporate brand, community environment, property quality and staff quality, and strengthen customers' purchasing confidence. In view of this problem, my colleague Xiao Shen and I had a profound discussion, learning more and asking for advice more, and building up our absolute confidence and superiority in the brand of this enterprise from ourselves, thus infecting every customer.

Secondly, because all the houses have been basically sold out when we entered Kangcheng, only two sets of 170 flat-sized apartments and shops are on sale, so we can say that we have basically no experience in shop sales. I think, compared with high-income investment groups such as houses and shops, the purchasing mentality and personal temperament are definitely different, so the sales methods of these two types of customers must also be changed accordingly. For example, store customers are more concerned about the rate of return, so we should focus on introducing the surrounding development trends and prospects, strengthen customers' purchasing confidence, and let them buy happily and safely.

I used to think that a good salesman must have his own personality, and a salesman without personality is just a waiter. But through practical work, I found that a truly successful salesperson should not only have the personality that can infect customers, but also have the ability to adapt to different consumer mentality at any time. At the same time, keep in mind that he is professional, polite and proactive, giving customers more than he imagined, and adhering to the professional ethics of putting the company's interests first. Therefore, in order to do a good job in the sales of shops in Kangcheng, I urgently need to improve my self-cultivation, and I must make myself a real estate consultant suitable for the atmosphere of China Construction Real Estate from my personal temperament and professional ability.

In addition, because I haven't been in Cannes for a long time, I haven't had a chance to fully understand some rules, regulations and processes of the company, and occasionally I make some low-level mistakes. Although a lot of progress has been made with the help of the supervisor, there are definitely many places that are not clear enough. This aspect also needs to be improved in future work and life. On the one hand, I study more and ask more questions. On the other hand, I hope my leaders will spur me and my colleagues will give me some advice.

I know that personal development is inseparable from the development of enterprises, and doing every job well is inseparable from love. Therefore, in this promising enterprise, I will fully serve the company, love my post, work hard, be strict with myself, study hard and keep learning, face customers with mission-like passion, face the cause with a serious and rigorous attitude, create feelings for customers and create profits for the company!

Real estate agents have worked in the real estate industry for more than half a year, and there is still room for improvement in sales. Although my level is limited, I still want to write something of my own, that is, I can find something to learn from it and improve my sales level.

After the last opening, the whole sales process began to be familiar from the early water continuation to the later successful sales. In the reception of customers, my sales ability has improved, and I gradually understand the concept of sales. I also learned a lot from selling houses from my own customers who have bought houses. Let me show you here. Maybe I haven't finished it yet, but I hope I can share it with you.

First of all, the most basic thing is to always be enthusiastic during the reception.

Second, do a good job in customer registration and follow-up. Do a good job in pre-sales to facilitate post-sales

Third, regularly invite customers to come and see the house to understand the dynamics of our real estate. Strengthen customers' purchasing confidence, do a good job of communication, and formulate several plans for customers according to some requirements of customers, so as to facilitate customers to consider and open sales, make customers more selective and avoid concentrating on the same apartment. This also facilitates their own sales.

Fourth, improve their business level, strengthen the real estate-related knowledge and the latest developments. In front of customers, they can set up their own professionalism with ease, and at the same time make customers want to believe in themselves more. Thereby promoting sales.

Fifth, think from the customer's point of view, so that you can solve the problem in a targeted manner, provide the customer with the most suitable house, solve his doubts, and let the customer buy a house with confidence.

Sixth, learn to use sales skills, create a desire and atmosphere to buy, and appropriately force customers to make decisions as soon as possible.

Seventh, no matter what you do, you can't do it well without a good attitude. At work, I think attitude is everything. When personal needs are frustrated, attitude can best reflect your values. Positive and optimistic people attribute this to the imperfection of personal ability and experience. They are willing to constantly improve and develop in a good direction, while negative and pessimistic people complain about the injustice of opportunities and environment, always complaining, waiting and giving up! What kind of attitude determines what kind of life.

Eighth, it is always the most important to find and recognize your goals and constantly strengthen your confidence to go forward and stick to the end. The fable of the race between the tortoise and the hare is constantly appearing in real life. Hares tend to be opportunity-oriented, while turtles always adhere to their core competitiveness. In real life, just like the end of the tortoise-hare race, people who keep accumulating core competitiveness will eventually defeat those who chase opportunities. Life is sometimes like climbing a mountain. When I was young and strong, I was always alive and kicking like a rabbit. At the first opportunity, you want to jump ship and take shortcuts. I want to give up my rest when I encounter setbacks. Life needs accumulation. Experienced people, like turtles, know the truth of walking at a constant speed. I firmly believe that as long as the direction is correct and the method is correct, step by step, every step is firmly on the road of progress, but they can reach the finish line earlier. If you are lucky enough to get ahead, your luck will run out one day.

To maintain long-term enthusiasm and enthusiasm for work, it is even more necessary to have the spirit of "self-motivation without waiting for a whip". Therefore, in the past six months, I have been insisting on doing what I can do well, accumulating, and moving towards my goal step by step.

Monthly summary of real estate agents 3 In the past year, Xin 'an Neighborhood Center experienced the accumulation period before the opening, the opening period and the subsequent stable sales period; With the joint efforts of all the staff of the project team, the project customers have accumulated from scratch and from less to more, and gradually realized the expected sales progress value, achieving a return of100000 yuan for the development company and 320 groups of customers. Now the company has been stationed in the project department of Xin 'an Neighborhood Center as of Jun. 65438+1Oct. 5, 20**.

First, the marketing summary

1, 20** year 65438+1October 3rd: Our company settled in Xin 'an Neighborhood Center.

Note: Material preparation, personnel and vehicle deployment of the sales department have been completed before entering the site.

2.20 10 June 6 10: The sales department of Xin 'an Neighborhood Center opened enthusiastically. Note: There were 14 visitors on the day of the event, and the media promotion work was completed before June 6 10. Through this activity, the opening information of the sales department of Xin 'an Neighborhood Center was effectively conveyed, which attracted a certain degree of market attention. It laid a solid foundation for a series of marketing promotion activities in the later period. 3.65438+20 * * February 9th—65438+20 * *1October 9th: series of activities before the opening of Xin 'an Neighborhood Center.

Note: During the activity, the cumulative number of customers exceeded 150, which played a key role in the smooth opening of the business. During the period, we mainly adopted the marketing method of paying equal attention to the pre-performance activities of the sales department and single-page distribution, and achieved good results. During this period, the research work of similar projects in security and surrounding towns and villages was completed, and a detailed research report was written.

June 65438+1October/kloc-0, 20**: The first batch of houses in Xin 'an Neighborhood Center officially opened.

Note: Xin 'an Neighborhood Center officially kicked off its sales, and set up a 17 suite source on the opening day. Before this, complete all advertising and preparation work before opening. The opening achieved the expected results, which laid a solid foundation for the later fund withdrawal and the good continuation of the project, and also laid the reputation of Xin 'an Neighborhood Center as a leader in the security real estate industry.

5. 20 * * 65438+1October 25th: Launch the Spring Festival marketing plan of Xin 'an Neighborhood Center.

Note: During this period, we mainly launched the activity of issuing discount cards to influential people (village party secretary) in local Baoan village, bringing them Chinese New Year gifts such as oil and wine, and encouraging them to introduce customers to this project. If the introduction is successful, reward them with 2000 yuan/set. Facts have proved that this promotion method has a little effect, but the effect is not too great. It has a little negative effect, that is, some customers go to the sales department to pay a deposit before looking for them.

6.20 10 April 20 -20 10 May 1 day: Launch the activity of "The first batch of shops are sold out perfectly, and the houses are urgently pushed". Note: Building No.7 was officially put on the market, and the reservation was accepted. However, due to the repeated postponement of the construction period of Building No.7, the sales work could not be promoted. During this period, the pre-sale price was adjusted for the first time, and the 20 yuan/㎡ was adjusted on the 8th floor. This activity is the first time to adopt the promotion method of SMS, which may be because the number segment is not accurate and the effect of SMS is not obvious.

20 * * July16-August 30th: Start the "Cool Summer" activity of buying a house and sending air conditioners.

Note: As July and August are the off-season of real estate sales, the sales progress of Xin 'an Neighborhood Center is slow. Activities such as "Buy a house in a cool summer and send an air conditioner in the house" and other marketing means such as movie screening at the entrance of rural villages are launched in time to break the market deadlock. During this period, July 3 1 is also the contract delivery date of the first batch of houses. However, due to the newly capped No.8 building, water, electricity and roads are not in place, and delivery is delayed, which also has some negative effects on sales.

8.20 * * September10 ——1kloc-0/October 7: "Celebrate the Mid-Autumn Festival and welcome the National Day" was launched.

Note: During the period when mooncakes are delivered to your door and you buy a house with the leaflet of Xin 'an Neighborhood Center, you can get a discount of 1000 yuan on the basis of other discounts. The Mid-Autumn Festival is connected with the National Day holiday, and the activities launched are also in line with the market. However, due to the improper handling of the relationship between the development company and the construction party, the construction personnel smashed the sales department on June 5438+1October 65438+February, which had a bad influence. As a result, the good reputation carefully established in the early stage of this project was destroyed, and the image of the real estate plummeted. This bad influence did not improve in a short time. The security place is not big, and the people are echoing the crowd, which is exaggerated. Facts have proved that this kind of influence cannot be eradicated in the short term, and it also brings some difficulties to the later sales promotion. Moreover, during this period, the state issued regulations on small property rights, which also had a certain impact on this project.

9.20** Year165438+10.2: The second batch of shops in the first phase of Xin 'an Neighborhood Center was grandly opened.

Note: Newly-built shops in Zone D and Zone E were put on the market, and the activity of paying100,000 to 30,000 shops was launched, which received strong market response. Six shops and three houses were sold that month. This month is the largest monthly sales volume of Xin 'an Neighborhood Center except the opening. However, in that month, due to the poor communication between Mr. Zhang and Mr. Ding of the development company, there were fewer houses available for sale, which also led to the loss of the best sales opportunity for the later release.

10,20 * * 65438+February 27th: Xin 'an Neighborhood Center officially launched the marketing plan of returning home.

Note: Due to the slow sales progress of private small courtyard, the main activity is to buy brand appliances of private small courtyard 10: LCD TV, air conditioner, washing machine, solar energy, range hood, gas cooker, pressure cooker, electric car, microwave oven and soymilk machine. And lower the threshold for buying a house, and set the down payment for a private small courtyard at 50,000 yuan. However, due to the close distance of the private courtyard building of this project, only 5 meters, and the relatively high price, the market response is general.

1 6 1 1, 20**: The farmers' market was officially moved to Xin 'an Neighborhood Center, and the farmers' street was officially opened.

Note: The farmer's market was officially moved to the vegetable market of this project, and the market stalls were officially moved to the farmer's street, which laid a solid foundation for the prosperity of this project and pushed the Xin 'an neighborhood center to another height.

Monthly summary of real estate agents: 4 20xx years have passed, and the second half of the year will be a new challenge and opportunity. Here, I think it is necessary to sum up the efforts in the past six months, mainly to integrate my goals and actions in the first half of the year, so as to see myself clearly and improve myself.

I summarize the work in the first half of the year and June as follows. The first is a year's summary:

First, the overall work performance is not very satisfactory. Today, the annual performance target of 500,000 yuan is only 46% (nearly 230,000), and there is still a certain distance from the annual target!

Second: I don't have a high enthusiasm for my work, and I don't pay much attention to it all year.

Third, the management of branch teams in the jurisdiction is insufficient, and a lot of work and related systems are not in place.

Fourth: the company's centripetal force is not enough, and many resources have not been fully and effectively utilized.

The following is a summary of my work in June:

1. The user-defined performance target has not been achieved.

2. The inventory of Lianhua Garden City Community in the jurisdiction is once again integrated and subdivided, and the information on rental and sales resources is clear.

3. Not enough attention has been paid to bamboo shoots, main push plates and effective sources of plates, especially in the recommendation of main push plates, and the resources have not really been reasonably and effectively utilized.

4, the management of brokers is not in place, so that they have a certain inertia or even desertion.

5. There is no first time to grasp the first dynamic of owners and guests, resulting in the loss of some resources.

6, about the company's system is not clear, implementation is not in place.

7. Lack of relevant training for new brokers' working mentality and skills.

8, individuals have a certain inertia, did not do their job.

Finally, due to my negligence in management and my lack of efforts, I didn't make progress in my work. Other groups are signing bills one after another, and I am more and more anxious, but the more anxious I am, the more counterproductive I am. I always believe that "where there is a will, there is a way", and I will redouble my efforts in the future to tell myself that these are nothing, failure is the mother of success, and my mentality should be put away. Have more confidence in yourself and your team!