Job responsibilities of network promoters

Under the leadership of the sales director, network promoters are responsible for the promotion of websites, including network ranking, network optimization, keyword promotion and network marketing.

Responsibilities and requirements of network promotion posts:

1. Job responsibilities of the network promotion specialist

1, responsible for internal optimization and keyword positioning of the company's website, as well as content maintenance and update;

2. Organize information around keywords and upload product-related information;

3. Design the user's network experience process to make the website resources convenient for customers to use and the information available;

4. Write enterprise soft articles, including the promotion of enterprise advertisements and investment promotion materials;

5, responsible for the network outside the chain and website promotion, improve the network ranking and website clicks;

6. Assist in editing and completing the website page art design, website banner design, website image processing and animation design.

7. Responsible for online customer reception and collection and summary of customer information;

8. Be responsible for registering and publishing company and product information on the third-party network platform and collecting customer information;

9. Collect, study and process the opinions and feedback information of online consultation.

Two: the qualification of network promotion specialist

1, college degree or above, major in e-commerce and online marketing is preferred;

2. Familiar with network marketing channels, rich experience in network promotion and Internet resources;

3, familiar with SEO search engine optimization technology and advertising methods;

4, good at using a variety of network promotion methods, proficient in BBS, QQ group, blog, soft text, post bar, community promotion, comment website, question and answer platform and other promotion methods;

5. Require certain soft writing ability, editing ability, planning ability, good writing skills, and be able to write promotion plans according to websites or products;

6. Understand and collect the dynamic information of peers and competitive products on the network.

Three. Career development direction of network promotion specialist

Network Promotion Specialist → Website Operation Specialist → Director of Network Department

Four: network promotion responsibilities necessary knowledge

The most important purpose of network promotion is to let potential customers find you, so as to make network marketing more efficient.

1, SEO technology:

Baidu Encyclopedia mentioned that Chinese means "search engine optimization", which is an English search engine optimization based on SEO. If understood from the operational point of view, it can be understood as a skill to cater to search engines and users. Or an idea for a website.

2.SEO technology includes keyword analysis, website diagnosis, website content analysis, user experience analysis, website program analysis, website login analysis, link strategy, SEO maintenance and so on.

3. Network promotion includes:

SEO technology, blog promotion, soft text promotion, forum promotion, email promotion, watermark promotion, website submission, friendship link, traffic statistics promotion, QQ group sending, community promotion, word-of-mouth promotion, question and answer promotion, encyclopedia website promotion, RSS promotion, classified information promotion, business platform promotion, large portal website promotion, brand promotion, selling station promotion, shopping mall promotion, shop promotion, PPC promotion, SNS community promotion.

Network promotion is a long process that needs to be completed step by step. Our team cooperates and supports each other. Through promotion, website links and website weights have been increased, and product popularity and brand influence have been comprehensively enhanced.