Very lucky. Is this movie good? People who have seen it

There are many film reviews on Douban, so you can go and have a look.

Although "Very Lucky" also stars Zhang Ziyi as a producer, it is not a sequel to "Very Perfect" (directed by Jin Yimeng in 2009). There is no direct connection between the two films in plot and characters, but they are very close in film types, which can barely be regarded as a "series".

Very Lucky and Perfect are both called "romance films" by filmmakers. But strictly speaking, "chick movie" can't be regarded as an independent film type. Romance films generally refer to those romantic films with relatively relaxed plots, most of which are centered on female roles, and men retreat to supporting roles. We can see that the so-called "chicken movies" are often based on the two core types of love/comedy, and then mix and match other types. It is more like a cocktail, which is mixed with other different types to meet the needs of different consumers and meet the basic types of audience consumption, with the aim of increasing freshness and expanding audience groups.

The 22 movie types defined by IMDb are:

Action, adventure, animation, biography, comedy, crime, record, plot, family, fantasy, black, history, horror, music, song and dance, mystery, love, science fiction, sports, thriller, war, and the west.

According to the above definition, perfection can be classified as love/comedy type, while the very lucky one just released can be classified as love/adventure/comedy type. The biggest difference between the two is that "Very Lucky" not only continues to focus on love/comedy types, but also adds adventure/action types. This change should be a new attempt made by the film policy to the domestic market.

Since the concept of "chicken movie" was perfectly introduced into the domestic film market in 2009, the localization journey of "chicken movie" has actually been stumbling. So far, there are few domestic movies that can be called "chicken movies", and there is not even a unified standard in specific form. Successful domestic films such as 33 Days of Lovelorn, Break-up Contract and Those Five Years, although later classified as domestic "chicken movies", are still obviously different from "chicken movies" in form, and it is hard to say what kind of direct relationship their box office sales have with the genre of "chicken movies". For domestic films that are seriously short of genre films, it is a bit hooligan to talk about genre films without sufficient market base for genre films.

But nearly 20,000 screens in China are eagerly waiting for enough movies every day to satisfy their appetite. Hollywood blockbusters with erratic schedules obviously can't meet the market capacity and demand. China's films, which are naturally malnourished and bound by one's hands, must go faster and further on the road of genre in order to maintain the basic share of this local market. In the localization process of genre films, "Little Girl Movie" has quickly become the fastest-growing commercial genre film in China with its low production cost, insurmountable cultural barriers and high dependence on stars, and it is most likely to become a breakthrough.

However, the domestic "chick movie" is facing a bottleneck that is difficult to break through in the short term, that is, as a movie aimed at young women, it has an obvious market upper limit. Although the box office of a well-made, well-defined commercial film with reasonable cast and suitable schedule can basically exceed RMB 654.38 billion in terms of the current film market in China, how to attract more audiences into the cinema needs to add more fresh elements to the "chicken movie".

From "perfect" to "very lucky", we can already see a localization road that is slightly vague but enough to distinguish footprints. A localized "chicken movie" must have the following elements:

Women's Views on Love and Values

Inspirational plot of ugly duckling turning into white swan

Comic Character Relationship and Plot Setting

Prince charming's love without regrets, as well as necessary misunderstandings and returns.

Fashion, high-end atmosphere and international visual style

A happy ending in which dreams come true.

On the basis of these core elements, and according to the market demand, we can mix and match other types of elements, such as action, adventure, science fiction, fantasy, sports, music, singing and dancing, family and so on. And we can combine seasonal products with the same essence but fresh taste. The choice of these mashup elements is the key to truly test the domestic film industry system. Because the genre ability of China's movies is seriously insufficient, so far, the "chicken movies" in domestic movies are the combination of basic elements and basic types, almost all of which are love+comedy types, and there are few other types of chaos.

The reason is simple, you have to do it, but you can't. Before there were decent action, adventure, science fiction, fantasy, sports, music, song and dance and family movies in China, even if the producers wanted to add some fresh flavor, it was impossible to cook without rice. As a domestic "chicken movie", the biggest breakthrough of "Very Lucky" is to complete a new mix and match, adding adventure/action elements on the basis of love/comedy, which makes this movie obviously different from "Perfect" and other domestic movies of the same type.

China audience's preference for adventure/action type has always been very obvious. However, due to the influence of production capacity, experience and censorship, China films have not been able to complete the localization of these two types. How to graft these two successful types into domestic films and make them acceptable to the audience is another complex topic. However, as a film that has stood the test in the China market and started to emerge, it is undoubtedly an adventurous attempt to graft love/comedy with adventure/action if it wants to open up a new audience (its essence is to get a higher box office).

"Very Lucky" retains the distinctive "chicken movie" characteristics, and adds international agents, treasure grabbing plots and action fighting elements. Undoubtedly, it hopes to attract more young male audiences, or at least make it a movie suitable for couples. This popcorn movie with clear market demand will be made with smooth editing and easy-to-understand stories, so that the audience can complete a relaxed and happy consumption without too much logical thinking and emotional projection. Under this production idea, the screen charm of stars, comic plot and character setting are the key points to test whether the film can meet the needs of the audience. And "Very Lucky" can be said to be good in domestic movies in terms of the completion of these hard business indicators.

For Sophie, the absolute heroine played by Zhang Ziyi, a slightly single personality is not a defect. For Hollywood mindless action blockbusters, where local tyrants are ubiquitous, the single role has never been a big problem, because people still have the visual spectacle of burning money crazily. But for China films, the visual spectacle scene often becomes a dead hole. Therefore, domestic "chick movies" often work hard on how to impress the audience or make the audience sympathize with the role. However, if the visual level of the film is not balanced, it is easy to have the illusion of bitter TV series. But "Very Lucky" is up to standard in the visual level, and it has realized the internationalization of the high-end atmosphere of domestic films with relatively limited production cost.

Fortunately, a relatively advanced attempt has been made in the localization of chicken movies, but due to the lack of overall support from the industrial system, the completion of visual wonders needs to be improved. But for genre films, relying on a mature and widely recognized genre film and carrying a new genre film that has not been verified by the market is a common means for mature genre films. "Very Lucky" is based on the genre of love/comedy that has begun to establish itself in the mainland, and then carries the genre of adventure/action, hoping to win the recognition of young audiences in the mainland with this fresh and powerful cocktail.

Regardless of the outcome, this relaxed, romantic commercial entertainment film with fresh elements is necessary for a healthy film market. For China Film, which has a serious shortage of genre, if "Very Lucky" can be recognized by the market this time, China Film may open a new genre channel in its creation. So I hope "very lucky" can have a lucky result in this Mid-Autumn Festival.