Who can give me a planning book for variety shows?

Planning of TV Variety Show "Made in Sunshine" (1)

The TV variety show "Made in Sunshine" is looking for a title sponsor and co-organizer.

The TV variety show "Made in Sunshine" was born!

Title of recruitment column: negotiable

Prize sponsorship: in kind, coupons or cash, each issue is more than RMB 1000, and sponsorship is declined for less than 4 issues.

Looking for media support:

Short message, 168 voice message, sales receipt of cooperative merchants and other links won the prize together (one LCD computer or 5,000 yuan in cash), and the audience, sponsors and TV stations interacted happily.

Planning of TV variety show "Made in Sunshine".

I. Introduction

This planning case is mainly written on the basis of analyzing all kinds of materials and comparing similar TV programs in China, but the investigation of the audience, that is, the preferences of the audience and the hopes of sponsors, mainly stays in the use of materials. This scheme is mainly to solve the positioning, hype, promotion and cooperation before the broadcast, further advertising investment in the broadcast and the deepening strategy of the program.

Second, the situation and environment analysis

(A), market analysis

Market environment: The survey shows that the average urban population watches TV for 3 hours a day, which shows that TV has become an indispensable part of people's daily life. At present, the TV programs of Hanchuan local TV station are really difficult to meet the needs of the vast audience. There are two kinds of TV programs that can be called good: one is one of the few excellent TV dramas. One is the TV programs produced and broadcast by various TV stations and introduced from abroad, such as Lucky 52 by CCTV, Happy Dictionary, Happy Camp by Hunan Satellite TV and Super Imitation Show by Fujian Southeast Satellite TV. These programs have a large audience all over the country. However, compared with the huge TV market, it is still a drop in the bucket, so it can be said that this market has great potential and prospects. The key now is to occupy your own market share and cultivate your own fixed audience. As far as Hanchuan TV market is concerned, TV programs lack strong brands and there are no good programs that most viewers agree with. Although TV people in Hanchuan are constantly trying to explore and open new columns and channels with improved ratings, the overall situation is still unsatisfactory, with great limitations, unable to cover the most consuming social elites and have too great influence on the consumption tendency of the audience, which is bound to greatly reduce the expected return on investment of advertisers, thus reducing their trust in the media. Over time, it will lead to a vicious circle of customer loss and advertising revenue reduction. At the same time, most advertisers don't know what to do because they don't have good programs with high ratings, and local TV viewers are also distressed because they don't have good programs.