Four major pain points in the development of art education

Why can’t an art training school, which has been open for several years, turn a profit? Why is it more difficult to recruit students every year? Why can’t the school gain popularity even though it has spent a lot of effort and various means to promote it? ?This is a question often asked by art education institutions in recent times. They hope to find the crux of the problem that troubles development with their keen sense of the laws of the art education market and their strong marketing operations team experience. The main problems are classified into four major pain points: difficulty in enrollment, poor operation, no support, and no platform, and exclusive solutions are revealed.

The first major pain point: difficulty in recruiting students.

Difficulty in recruiting students is a common problem encountered by art education institutions. The traditional enrollment model involves sending out flyers, making phone calls, holding up street signs, pulling up banners, sending text messages, and sending mass emails, etc., which is time-consuming, labor-intensive, and ineffective. The reason is that although there are many enrollment methods, the student groups we face are scattered and limited, so we can only catch them one by one and count them all. To solve the problem of users with art training needs, the student source groups are concentrated and the fixed points are clearly positioned, so that the institution can recruit students in a targeted manner and significantly improve the enrollment effect.

The second major pain point: poor operation

Institutions generally report that it is difficult to devote more manpower, material resources and energy to brand promotion due to the limitations of the scale of the school. Many organizations use Baidu promotion for online promotion. The cost is high and the burden on the organization is huge, but the results are little. They fall into the embarrassing situation of making money through promotion but not making money, and without promotion, the students cannot be guaranteed.

The third major pain point: no support

At present, operators in the art education industry are working alone, lacking excellent teaching management talents, high-quality teaching resources and professional Operational management experience restricts the pace of development of the organization.

The fourth major pain point: no platform

Currently, Internet applications and services represented by e-commerce are widely used in my country’s industry, agriculture, commercial circulation, transportation, finance, tourism, urban and rural areas The field of consumption has been continuously expanded and deepened, changing and even subverting the traditional business model. However, the art education industry has been delayed in connecting to the Internet due to various reasons, leaving the entire industry still in its primitive stage. 90% of art education institutions are eager to have an Internet service platform belonging to their industry to obtain more students and greater development.

Our country has more than 220 million children aged 2-12, and more than 50% of parents have expressed their willingness to send their children to art training courses; with the improvement of people's material standards, the adult art training market is also booming trend. It can be said that the entire art education market has broad prospects and unlimited development, but in order to get a share of the pie, we must first solve the four major pain points that restrict development.