How to send friends circle automobile maintenance maintenance

the first trick: improve your personal data

if you want an animation or a pet picture as your avatar and a literary name, who knows that you are in auto repair, let alone make a deal through wechat!

Therefore, perfecting personal data is the first step for auto repair shops to do a good job in WeChat marketing. Let the whole circle of friends know that you are an auto repair practitioner, and you will naturally think of you if you have related needs in the future!

1. Nickname: XXX (store name) -XXX (WeChat owner's real name)

2. Avatar: cool car picture or real photo of the store

3. Personal profile: short advertisement

For example, XXX (store name) provides the most intimate beauty maintenance service for your car.

4. Friends circle photo album cover: cool car photos or store photos

Second trick: add customers

There are only a few people in WeChat, and customer resources are definitely not enough. If you want to tap new customers and increase the radiation scope of WeChat marketing, the boss should actively add "strange friends".

1. means of adding: people nearby, shaking and scanning the QR code

2. method of adding: people nearby and shaking can greet strangers.

this greeting content best sincerely tells the other party what they do and what features their store has, so that the added friends are the accurate customers of the store.

To make customers consciously scan QR codes, the boss must give customers a reason to be "harassed". If the store's micro-signal can provide appointment or fault consultation service, then many car owners are still willing to add a professional auto mechanic.

the third measure: make friends circle

There are customers and good products. If you can't make friends circle well, so many preparations made before will be ineffective.

How to make efficient use of the circle of friends to reach a deal includes three key points,

which are content selection, sending frequency and time, friend interaction and maintenance.

1. Content selection

If you want to attract the customer's attention successfully, then you must send something he cares about and wants to see, which is simply to poke the customer's pain point.

If a friend in your circle of friends happens to want to have a maintenance recently, and you publish how to maintain a car, how to identify the quality of maintenance, and the process and standards of car maintenance, then this friend will definitely look at this circle of friends carefully and get to know your store.

there is another kind of car owner who doesn't know much about the common sense of car maintenance and has no awareness of car maintenance. For example, a person who hasn't cleaned the air conditioner once after buying a car for many years, seeing that your circle of friends is saying that the air conditioner is not cleaned, will make him feel afraid and want to solve this hidden danger immediately.

In such an "emergency" situation, you are the first choice in his mind to clean up his knowledge of popular science air conditioning.

Actually, it doesn't take too much time to do these contents. Pay more attention to some related WeChat official account (such as car service internal reference) and forward some articles that meet the needs of customers. It will take a few seconds to hit the pain point of friends.

2. Send time

The release time and frequency of the circle of friends need to be combined with the target group of the store. The internal reference gentleman uses office workers as an example here:

The time for ordinary office workers to brush their circle of friends is mainly from 8: to 1: in the morning; 12: ~ 13: noon; 17:~19: and 2:~: at night.

Auto repair shops targeting office workers can publish 1-2 circle of friends during these peak hours to find a sense of existence.

3. Release form

Simple text messages are easily overlooked by users. If you don't want the news of the store's circle of friends to be "swept away", then the boss remembers to combine pictures and texts and occupy as much space as possible to increase the chances of being seen by customers.

4. Friend interaction

When publishing a circle of friends, you can add some interactive links appropriately, so that users can also participate in comments, so as to increase the activity of WeChat friends and promote their feelings.

For example, the boss can take photos of common problems in car repair and send them to a circle of friends, so that everyone can discuss this problem together, which not only popularizes some maintenance knowledge to customers, but also allows customers to recognize the car repair technology of the store.

5. Friend maintenance

If you don't want to be blacked out by customers, the boss should give them some "sweetness":

For example, praise several friends to send oil, forward articles and get coupons, etc. Friends circle involves the interests of car owners, and car owners will pay attention to your friends circle news in order to know the preferential information in time.

in addition to giving benefits, the boss can also release some "buyers' shows" appropriately to tell the good of the store with other people's mouths and build trust in the hearts of other friends.