What is a marketing cloud?

Marketing cloud is an intermediate platform system based on cloud computing and Martech technology, and it is a collection of technologies and products that marketers can use. It is characterized by an intelligent marketing platform, which integrates marketing automation technology, intelligent data analysis and marketing strategy recommendation. Specifically, the marketing platform can achieve the following three functions:?

1, omni-channel marketing?

Now the marketing methods are rich and varied, and they will contact and interact with customers in all channels. If enterprises treat different channels in isolation, such as e-commerce platform and WeChat as two unrelated channels, the communication information received by the same customer in different channels may be inconsistent, which will greatly destroy the customer experience. Jingshuo Technology's intelligent marketing platform first solves the problem of omni-channel marketing. By opening all marketing contacts in marketing and establishing a unified marketing strategy, it not only saves the market budget, but also brings users a good interactive experience. ?

2.AI intelligent algorithm?

With the help of AI intelligent algorithm, the marketing cloud platform can realize intelligent crowd segmentation, intelligent value scoring and intelligent strategy recommendation. In order to do precise marketing, every customer will be labeled with various labels. The more attribute tags, the finer the granularity of user research and user portrait. Traditional marketing methods may only know the customer's name, position, company name and telephone number, but CDP (Customer Data Platform) of marketing cloud system can carry out more detailed label management for users, such as customer's gender, interest, industry, age, category preference, consumption tendency, order type, channel type, and what marketing activities are used to retain capital. Some large retail enterprises have tens of millions of users and can even establish a single customer. Such a complicated automatic marketing system cannot be completed by manpower, and it must be assisted by intelligent marketing engine. ?

3. Automated marketing?

Through the marketing cloud platform system, the marketing activities are designed by using the project automation process, and the marketing activities are started with one button and fully automated. To give a simple example, a company hopes to realize online marketing through poster fission marketing. Traditionally, the cooperation of marketing department, sales department, graphic design department and other departments is needed, which often leads to problems in the cooperation of personnel and time, resulting in the improper implementation of marketing activities. With the help of the marketing cloud platform, the drag-and-drop design of the process can be realized, and the control of marketing activities can be accurate to the second. At what time, website, WeChat, SMS, email, membership system, APP or e-commerce platform, what kind of marketing interaction with what kind of customers, you only need to build an automated operation process and then start it with one click.