What is the information address?

Information address is a service guidance method, which can connect mobile terminals with services and establish a service system through information address system. At present, SMS is the most common service application method, followed by IVR, WAP, WEB, streaming media and QR code. Information address is a convenient and practical mobile information service platform combining mobile network and Internet. Information address is the channel from Internet to mobile phone users. Information address is a means for enterprises to publicize to customers; Information address is the core supporting system of mobile commerce. Characteristics of information address: 1. Convenient information address service is closely combined with mobile phone terminal equipment, relying on the "ubiquitous" characteristics of mobile network to provide customers with personalized customized services anytime, anywhere and with them. 2. Easy-to-use information address service can directly interact with business through SMS, MMS, etc. Its usage rules are simple and interactive, which lays a solid foundation for its rapid application and development. 3. Names and addresses of ideographic information use natural language that is easy to understand and remember, and ideographic words can be used as guiding keywords that are easy to remember. 4. Integrable information address technology, as an information service guidance mode, adopts an open service architecture and has the possibility of rapid integration with traditional information services. This characteristic of high plasticity and easy integration further exerts the personalized advantage of information address service. Advantages of information address: 1. With the characteristics of "timeliness, convenience, wide coverage and strong interaction", the information address of public welfare information service platform plays a bridge role in promoting public and public welfare sunshine, green mobile information service, promoting the popularization of information for all people and realizing information resource sharing. 2. As the only new service based on mobile Internet addressing technology in the world, it uses convenient and timely interaction with mobile terminals to build a convenient channel between government affairs, commerce, agriculture, rural areas and farmers, public welfare services and the public. 3. Standardized industrial platforms provide "green, sunny, safe and healthy" information services through standardized and healthy information service platforms. 4. The green information service channel 12 1 14 has a short number and belongs to the green information channel. Public service benefits the public and avoids the SMS trap. Mobile phone users can query the comprehensive industrial value system of various information contents through SMS, WAP, MMS and IVR.