How to do network promotion in decoration industry, and what channels are there?

How to do network promotion in decoration industry, and what channels are there? Ever-changing, when the decoration industry is doing network promotion, it often has a headache. In fact, it is three aspects:

1. What is the purpose of network promotion? In other words, you need to know your potential customers, what they look like, what their needs are and what their preferences are. Only by understanding these, can the later work be carried out better and get twice the result with half the effort.

2. How to choose the network promotion channel? (1) Classification of network promotion channels

The promotion channels of potential customers' search habits are represented by mainstream search channels such as Baidu, Shenma, 360 and sogou. There are also some built-in search channels of mainstream high-traffic platforms, including Today Headline, Weibo, WeChat, Tik Tok and so on.

For the promotion channels of users' fragmented reading, mainstream fragmented reading channels are represented, such as Today Headline, Tik Tok and Weibo, and some vertically subdivided second-tier traffic platforms, including Himalaya, Blog, Zhihu and Post Bar.

Other promotion channels are mainly industry-related platforms, such as some vertical industry exchange forums, industry sections of some large portals, and some tool-based platforms, including maps, Didi, mobike and so on.

(2) the choice of network promotion channels

The choice of network promotion channels is based on your positioning of customers, what are the needs of your prospective customers and what will they search for? What age group are your customers? What platform do they prefer to spend their time on? Your customers like learning, visiting forums, and what forums do they like to visit?

Knowing the customers, the promotion channels will naturally come out.

(3) the choice of network promotion form

There are two forms of network promotion:

1 is to spend money directly to advertise on the channel. This form of promotion works quickly, but customers will come in if they spend money, and no customers will come in if they don't spend money.

The second is to do the content of customer demand in the channel. This form of promotion is slow to take effect, and it can bring few customers in the early stage, but long-term accumulation will lead to a surge in traffic.

Many decoration companies in the market are small and medium-sized enterprises. Except for some decoration chain enterprises, it is difficult for most of them to spend a lot of money and advertise directly on the selected promotion channels.

So most small and medium-sized decoration companies walk on two legs. In the early stage, new customers were mainly brought in the form of 1 promotion, and in the later stage, new customers were mainly brought in the form of secondary promotion.

3. Online promotion of customers' second use of money costs employees' salaries and transformed customers, which is of great use to attracted customers. What do you mean? I believe you have heard that the cost of maintaining an old customer is far lower than the cost of attracting a new customer.

It is difficult for old customers to generate secondary demand after renovation, but don't forget the "user reputation". How to get old customers to introduce you to new customers and let new customers bring new customers is the most important move.

Therefore, the customers brought by network promotion must be deposited on the Internet platform, which can be your micro-signal, micro-group, Weibo and so on. , depending on your customer base.

Then develop a gameplay or mechanism on the platform of customer precipitation. For example, an old customer brings two new customers, and the warranty is renewed for two years free of charge; Or an old customer brings two new customers and directly rewards cash and so on.

How to play is up to you. There are many ways to play. But one thing is very important. If you want customers to bring customers, the decoration provided by the company must pass the quality inspection, which is the basis for establishing word of mouth. When you want customers to introduce you to new customers, you must have no worries.

Note that the essence of network promotion is the same as finding customers offline. Whether you are home improvement or tooling, whether you are decoration or other traditional industries, you cannot do without the essence of promotion and marketing: people (customers)! Customer-centered thinking!