Why push by message? What's the point?

For APP, message push has become just the need to reach users. Especially for users who don't actively open the APP, the way for the APP to reach them is limited, and the phone calls and text messages are too disturbing, so the cost is too high, so the cost is low and it won't be too disturbing, and you can set up a message push that directly jumps to open the APP, which has also become a magic weapon for all APP users to pull new things and promote their lives. The significance of message push to APP is mainly manifested in four aspects:

1. Information notification and reminder. As an information distribution channel, message push can push the product updates, content updates, event messages and other content releases of APP to users through the message push channel, so that users can know such messages at the first time.

2. Promote user activity and enhance user stickiness. Message push is an important window for APP to communicate with users. Appropriate push messages can effectively promote user activity, improve user stickiness, and let users open more apps through push clicks.

3. Promote silent users and improve retention. Some users may be silent for a long time and don't open the APP once a few months. Through appropriate message push, some silent users can be activated and the loss of users can be reduced.

4. Improve the utilization rate of functional modules. When the product has multiple functional modules, you can recommend the contents of some other functional modules to users through message push to guide users to open and use them.

If there is a message push demand, you can experience the next message push service for free first. Push messages support Android, iOS and other platforms, and SDK access is convenient and fast. It has the advantages of leading the industry in the basic performance of message push, such as power saving, traffic saving, long link stability, push rate and security. Welcome to the Twitter Developer Center to register for free.

The function of message push