Luxury in Domestic Mobile Phones —— Evaluation of 8848 Titanium Mobile Phones

The evaluation of IT 168 focuses on the current domestic mobile phone market. In the era when the Internet model has swept the whole mobile phone circle, most brands are still pursuing "cost performance", which also makes some users hold the idea that "domestic products should be cheap". However, a domestic brand has turned its attention to the blank high-end mobile phone market, which is "8848". The brand has just released a new machine, and the highest price of the new machine has reached 16000, which is the highest mobile phone in China at present. Perhaps many people still can't understand what kind of mobile phone can challenge the public's consistent cognition and dare to sell such a high price. Then let's take a look today. Why does this mobile phone dare to go against the market and become a luxury of domestic mobile phones?

Maybe some consumers don't know much about the brand 8848. They have only seen the advertisement of 8848 on TV and don't know much about this domestic "sky-high" mobile phone. For such a product that stands out among domestic mobile phones, 8848 also has a clear positioning. According to 8848, in the current mobile phone market, there are Xiaomi who pays great attention to cost performance, Samsung who pays great attention to hardware performance, Apple who pays great attention to user experience, and VERTU, which many people can only look at. In the price range, there is still a broken file between iPhone and VERTU. In terms of products, for a small number of elites, in today's ubiquitous era of iPhone, they need more unique products to show their identity. Therefore, the clear product positioning makes 8848 not a "monster monster" in the mobile phone circle, but as the first product of a new luxury goods manufacturer, it has sold 6,543,800 units, which also proves that it has real market demand.

Of course, when it comes to products, let's first look at the configuration of 8848 M3.

"8848 titanium mobile phone M3 basic parameters

Screen characteristics

5 inches 1920x 1080 pixels

Fuselage size

160x80x7.5mm

Fuselage weight

180g

processor

Qualcomm Xiaolong 652 eight nuclear

Network mode

Shuangka 4G quan netcom

Body memory

128GB

Random access memory

4GB

Camera characteristics

Rear 2 1 ten thousand pixels/front 5 million pixels

Characteristic part

Luxury materials, handmade, dual systems

operating system

Titanium operating system

, based on Android 6.0. 1.

Fuselage color

black

retail price

9999 yuan Click to view the details.

In terms of hardware, the 8848 M3 titanium mobile phone adopts Qualcomm 652 processor, 4GB RAM+ 128G ROM, 5-inch 1080P resolution screen, 21000 megapixel camera, and is equipped with OIS optical image stabilization technology, which supports dual card dual standby and 4G+ full netcom. Of course, users who buy this phone must not care about any performance and running points. This configuration meets the normal use of the mobile phone at ordinary times.

Of course, in addition to the mobile phone itself, as a high-end luxury mobile phone, 8848 is unambiguous in its peripheral services. 8848 provides private customization service, and users can choose different materials, textures and colors according to their personal preferences for personalized customization. 8848 provides calfskin, lizard skin, crocodile skin, etc. , and each material has 3-5 colors to choose from; Titanium frame and back decoration also have a variety of colors to choose from, and support laser engraving. Not only that, 8848 also established a user club: Fengfenghui to provide users with personalized life service choices. In Fengfenghui, users will be organized to climb Mount Everest and hold public welfare auctions to show the personalized identity of high-end users.

"Appearance technology

Limited by the level of hardware and technology, today's smart phones seem to be carved out of the same mold, but in this world where more and more people look at the value, the feeling of "first sight" often determines whether a product is accepted by people. As a product with a price as high as 10,000 yuan, the appearance technology is very important for positioning users and the product itself. Moreover, the high price also gives the 8848 a great choice in design and material technology.

In terms of appearance, the overall shape of the 8848 is still obviously different from our common mobile phones. The bottom and top are convex in the middle and vertical on both sides, so the fuselage looks slender. It is said that this design adopts the shape of a mountain peak, which echoes the product name. The interface is mainly black and gold, the font is square, a large number of icons have been redrawn, and the depth has been simulated, which is calm but not frivolous, which is more in line with product positioning. The screen is made of corning gorilla glass, and a slight "slope" is made at the upper and lower ends of the screen.

On the top of the fuselage are breathing light, light sensor, receiver and camera. The 8848 M3 is made of a large area of black lychee calf leather, and all the leather is hand-sewn, so it also extends to the top of the front of the fuselage, exposing the titanium frame between the leather and the screen, making the screen appear to be suspended on the surface.

The bottom of the fuselage is almost the same as the top, and the leather on the back extends to the front, exposing a large area of metal mesh earpiece between the screens. The combination of leather and metal also makes the whole mobile phone look tough. The titanium frame is also used as a transition between the microphone and the screen to keep the design echoing. It looks classy, but the concave part of the joint is also more likely to accumulate dust.

On the side of the fuselage, 8848 M3 is made of series 5 titanium alloy, which is mainly used for expensive watches. Its hardness, tensile strength, wear resistance and corrosion resistance are greatly improved, making it more durable. And the surface is supplemented by the carving design of Paris nail pattern, which is extremely difficult to process. In terms of workmanship, the titanium parts of the fuselage need to be cut by CNC for 5 hours, and then polished by hand 1 hour, which ensures the modeling and provides a smooth feel. The processing accuracy of titanium gold reaches 30 microns, only 1/4 of our hair, and the surface coating thickness reaches 2 microns.

The back of the fuselage is the most distinctive part of the 8848 M3 machine. A large area of lychee calf leather with titanium dial backing looks quite classy. It is understood that 8848 and ECCO Leather Company, the world's largest luxury leather supplier, provide the first layer of calf leather, and Seijo, the top rare leather company, provides crocodile skin and lizard skin (privately customized). Similarly, customers of ECCO leather include LV and Hermes.

In the middle of the fuselage is a SIM card socket with the theme of "time", and the dial base is also designed with Paris nail pattern. Paris nail pattern is a unique decorative technique of many high-end watches, just as the square nail pattern is taken from the architectural decorative art created by arranging "diamond tips" in the matrix in medieval Europe. It can be seen that the design inspiration of 8848 M3 is based on expensive watches, which embodies the unique identity of product symbols.

There is actually a mystery under the dial. Turn the round glass in the middle to the left and take it off, then pull up the Cato with the "8848" sign to see where the SIM card is placed. This design is very clever. On the network side, 8848 M3 supports dual-card dual standby and 4G+ VoLTE high-definition voice.

Summary: As far as appearance technology is concerned, the 8848 M3 really has a completely different style from most other smart phones. The products that focus on high-end positioning really use luxurious materials, and they are really worthy of its price of 10,000 yuan. Maybe some consumers in the market are used to other high-end machines made of metal or glass, and think this product is not fashionable enough. But to be fair, when you really spend 10 thousand yuan on a mobile phone, do you want it to bring you a real tonality completely different from most other products on the market, or do you want it to have the same design?

"titanium operating system experience:

Just as MIUI is to Xiaomi and Flyme is to Meizu, Titanium OS is a third-party mobile operating system built by 8848 for its products. The current version is based on Ti OS 1.2 of Android 6.0./. In view of the fact that most of its users are elites and attach great importance to security and privacy, 8848 built titanium OS as a dual system to ensure users' security and privacy. According to our previous understanding, 8848 has also passed the verification of the National Key Authority. Whether it is production qualification, R&D qualification and sales qualification, it is complete, and there is also a certain accumulation in safety and privacy.

8848 is manufactured by the most popular dual system. Both systems have a complete operating experience, and can be switched with one button, which can save different contacts, information and applications, and can also independently install applications such as WeChat, banking and finance. As can be seen from the interface, the whole system interface is mainly black and gold, and a large number of icons are materialized after redrawing. The main interface looks calm and not frivolous, which is more in line with the characteristics of business people.

The dual system switch button is located in the middle of the bottom of the DOCK bar, which can be switched with one button, or by hiding icons and gestures. As can be seen from the attached applications, titanium OS classifies the system applications in advance. The first system interface uses some common applications, while the security system behind it is used to place financial software such as Great Wisdom and ICBC. In a dual system, the files of each system exist independently, for example, the data in system A cannot be viewed in system B. This setting can ensure the privacy of users to a certain extent, and will not be viewed at will by random outsiders.

In addition, 8848 has also been optimized in terms of call security. During the call, there is a function of "encrypting the call". In actual use, when the owner dials the other party's phone, the system platform will automatically generate an encryption code to change the actual phone number and display it as an "unnecessary" number in the other party's displayed mobile phone. If the phone is firmly monitored, the intermediate platform will actively cut off the monitoring, thus ensuring the safety of the call. In fact, I believe everyone has experienced this function on the taxi software Uber, but the difference is that Uber can call the other party's phone number within a transaction cycle, and we usually only hide it in one direction when talking, and the other party can't call back.

In addition, the system also provides many functions, such as calling housekeeper and preventing loss, to protect the safety of users to the greatest extent. In the call manager, users can choose three modes: normal mode, conference mode and sleep mode. In normal mode, only the phones and short messages in the blacklist are blocked, while in sleep mode, only VIP contacts can talk normally, and all other numbers are muted. It ensures that rest will not be affected and important things will not be missed. Among the anti-loss functions, it provides functions such as locking the mobile phone, tracking the location, clearing the data and notifying the card replacement. When the mobile phone is lost, the data in the mobile phone can be thoroughly cleaned to avoid accidents.

Summary: Titanium OS doesn't have too much software pre-installed, and most of the functions it provides are basic, mainly for peace of mind and sufficiency, but it can be said that it is painstaking in terms of security. For the elite of product positioning, there are many important private information in mobile phones. If these information are leaked, it will bring great trouble or even certain losses to users. Therefore, these users often have a higher level of demand for mobile phone security. Therefore, titanium OS, which has been simplified in other aspects, only takes great pains in security and provides a variety of services, which also highlights the consideration of user experience in 8848.

"take pictures:

Close-up of 8848m3 lens

The 8848 M3 is equipped with a Sony sensor with 21000000 pixels, which supports OIS optical image stabilization. The sapphire glass lens cover is adopted in the hardware, which is consistent with the iPhone. Although we don't emphasize the hardware of this mobile phone, the popularity of social mobility makes taking photos one of the most commonly used functions for mobile phone users of all kinds. So in this part of the article, let's take a look at the photo level of 8848.

▲ Photo interface

The first is function. As you can see, the interface of the 8848 M3 camera is relatively simple, with only four buttons: setting, fill light, gallery and switch key of front and rear cameras. The horizontal sliding screen can switch between taking pictures and recording. In the settings, there are not many functions to choose from, only basic small functions. Perhaps considering the product positioning problem, it only provides a relatively simple photo function.

From the outdoor proofs, we can see that the 8848 M3 has made progress on the basis of last year's M2, which improves the exposure of the photos, makes the proofs look better, improves the transparency of the photos, and makes the white balance more accurate. However, among the indoor samples with insufficient light, the 8848 M3 sample is still somewhat underexposed, and the overall photo is somewhat yellow. In macro, 8848 M3 is a surprise, the front focus and the back focus are natural, and the central part of the picture is very stereoscopic. Generally speaking, the photography level of 8848 M3 is basically average, which is not excellent, but it will not slow down.

"abstract:

Back to the question at the beginning of the evaluation: Why on earth did such a mobile phone dare to sell for 10,000 yuan? It can be seen that both the luxurious materials and the hard-core security dual system reflect 8848' s thinking on the real purchase factors of its product positioning consumers. Only from the product level, the M3 of 8848 can really be called a luxury stream among many domestic mobile phones with high cost performance. Even its "Fengfenghui" club seems to have a concept of building a product culture base. But 8848 is not as beautiful as it looks, and brand recognition is the next urgent problem for 8848. As a product only aimed at some minority elites, I believe that consumers who are willing to spend 10 thousand yuan to buy such a mobile phone will have better demand for brand awareness than ordinary users. Therefore, in my opinion, when the products have been differentiated, how to improve the visibility of their own brands will be the next practical problem that 8848 needs to consider.