How to do Zhihu drainage?

As we all know, Zhihu has always been a high-quality drainage channel and a gathering depression for high-quality users, high-quality content and traffic.

There are people interested in all kinds of classified content on the platform, and such fans are highly sticky and easy to transform.

Through a high-quality answer, there are many people who drain thousands or even tens of thousands of fans for private domain traffic and realize an annual income of 654.38+ million+amateur income.

Routine drainage for novices?

First, the number of early maintenance

Before registering, think about the vertical industry involved in your number. When registering in Zhihu, make sure one card for one machine.

Frequent switching after logging in is not recommended. Otherwise, it is easy to be rated as a marketing account, reducing the weight value (that is, the salt value)

1, the account registration time is long, generally more than half a month.

2. Simulate real users, watch some content you like, and praise and answer more.

3. Continue to use Zhihu every day, take it out and brush it in your spare time, and occasionally answer some interesting questions to practice your hands and accumulate weight. Don't answer questions with advertising characteristics.

3. The better the information, the better. Bind the phone number and everything that can be bound.

Through the above steps, the salt value of early culture can be increased by 50- 100 in a week or so, and after 1-2 weeks, the salt value can be increased to 400 or even 420, and a promotion soft text can be issued.

Second, question and answer marketing drainage operation

1, collect keywords

Whether it's a brand selling products, a service, or an official WeChat account, we need to find out exactly where the fans are, and the keywords they pay attention to are the keywords we need to dig deep into.

Four methods of mining keywords:

(1) Baidu search drop-down box, these words are frequently searched recently.

(2) Baidu related search, using 9 related words, the keywords with high medium and long-term search frequency are pulled to the bottom.

(3) Baidu index, the keywords in the demand map will be more comprehensive.

(4) Keyword planner, all related keywords can be downloaded with one click, and the popularity of each word will be there.

Step 2 screen questions

If there are keywords, a lot of questions will be filtered out. What kind of questions are most worth answering?

(1) is highly concerned.

A large number of accurate fans have seen and paid attention to this question, and your answer will be pushed to these users, and the conversion rate of accurate users will be higher.

(2) Less answers

Under the same amount of attention, the fewer answers, the more exposure you get and the more fans you get.

Step 3 answer questions

Pay attention to the size of the industry, collect more hot issues, with the essence in the topic, pay attention to the number of opinions and concerns inside, answer with your own professional knowledge, and write high-quality articles.

About typesetting design, we must be clear and easy to understand, and answer with pictures and texts. The content of the article is vivid and better attracts fans.

How to play the precise drainage in Zhihu?

1, realized live in Zhihu.

How to open:

(1) Use the latest version of Zhihu app, click on the menu bar below to find it, and then click Live to enter.

(2) Click "Launch Live Broadcast" in the upper right corner.

(3) Click "Apply to be a Speaker" and submit the materials.

(4) I will reply to the audit results within 5 working days, and I will become the keynote speaker after the audit is passed.

Providing courses related to your own industry on Know live can be set at a few dollars or several tens of dollars, which is acceptable to users.

2, knowledge+drainage realization

Zhihu+is a drainage promotion tool developed by Zhihu. Zhihu knows that drainage can attract more accurate flow.

(1) For example, collect and sort out articles about "buying good things at low prices" and publish them in Zhihu. (This article looks at your own industry)

(2) Insert Zhihu paid promotion tool "Zhihu+"into the article, and users can directly jump to the WeChat jump link at the back end of "Zhihu+".

(3) Repeat the above actions, so most users who are interested in articles such as "Buy good things at low prices" will enter WeChat through the "Know+"link.

Good shopping articles under hot issues;

Attract fans into the group and turn fans into accurate traffic.

The "Knowledge+"tool costs money, and the cost of a group user is about 1-3 yuan, so you can set a threshold for 3 yuan to join the group. This offsets the traffic cost, which is equivalent to 0 yuan getting accurate users and realizing them directly (Taobao's favorite fan type).

3. Personal drainage is realized.

Zhihu has many big V's, such as workplace, operation and emotion. They will divert users to official WeChat accounts or personal numbers to make money by consulting fees, which is also the way to pay for knowledge.

The essence of the project is a repeater, and many experiences are copied from predecessors. On the basis of replication, constant repetition and reinforcement is innovation. Zhihu drainage is not as complicated as you think.