Basic knowledge of WeChat official account in WeChat official account operation planning scheme

Wechat has become an indispensable part of people's daily life and is the channel source for most people to obtain information. Therefore, many people want to run the official WeChat account and increase the number of fans to get some profits. After we just registered WeChat, many people may not know all aspects of WeChat official account very well, so today this article will give you a detailed introduction to the basic knowledge of WeChat official account! The operation planning scheme of WeChat official account will be updated in 4~5 articles, and interested friends are welcome to pay attention! First, the purpose of WeChat promotion WeChat promotion, figuratively speaking, is to gradually spread to the surface through a point. The operation of WeChat official account is to tap high-end potential users, and use WeChat official account to increase interaction with users and increase user stickiness. Operating the official WeChat account can also enhance the popularity of the brand or company, because the official WeChat account has become a channel for most people to understand information search, so if a company or brand wants to broaden the promotion channels, the official WeChat account is a good choice. When updating, we must pay attention to the content of the article to ensure the quality of its content. Second, the functional analysis of WeChat official account platform The main difference between subscription number and service number is: subscription number: subscription number can send messages in groups every day, and the maximum number of group messages is 8. However, the articles published by the subscription number will be submerged in the mass mail, which is difficult to find. Service number: When sending a message, the user will receive the message just like a friend's short message. The message of service number will appear directly in the dialog box, and there will be a prompt. The only bad thing is that the service number can't be published often. In addition, the subscription number cannot apply for a custom menu, but the service number can customize the menu. Third, there is a good choice between subscription number and service number. First, check your own needs. Does the official WeChat account need to promote content and publish a large number of articles every day? Or your official WeChat account wants to serve users. At this time, you can choose the service number. Fourth, the promotion of traditional marketing model by official WeChat account is not convenient for sorting out customer information, thus losing a large number of customers. However, the official WeChat account can do this very well, and will use daily article updates or online activities to improve the viscosity and activity of fans. The public is more targeted. Usually, short messages or telemarketing are cast in a large area, but the gains are few. The operation of WeChat official account can make good use of the stickiness of fans to purify and achieve better results. V. Promotion strategy of WeChat official account 1. One-to-one message push, observe what users like to read, and then push articles according to users' preferences. 2. When we make the official WeChat account, don't forget to interact with users more to deepen the overall impression of users on the official WeChat account. Make an unforgettable official WeChat account.