100 ways to get customers into the store and 50 ways to improve the rate of entering the store?

As we all know, someone asked 100 how to get customers into the store. In addition, someone would like to ask about the way of getting customers into the store at 100. Do you know what this is about? In fact, a small way to attract customers into the store, let's take a look at 50 ways to improve the rate of entering the store? I hope I can help you!

100 ways to get customers into the store: classification law, scarcity law, influence law, first law, word-of-mouth law.

First, the classification rules retain customers in three sentences.

In fact, customers in every store can be classified according to their age and spending power. In this way, the store can carry out targeted publicity and maintenance for different groups of people and different activities, on the one hand, it can improve the activity participation rate, on the other hand, it can also appropriately reduce the workload of the clerk.

At present, almost all stores have their own member maintenance. Stores can classify customers who have already consumed and carry out targeted maintenance, so as to improve the return rate and transaction rate, and realize the simultaneous drainage and attracting customers. Make an appointment with customers to warm people's hearts.

Second, the scarcity law.

Nowadays, many chain clothing stores are implementing differentiated competition, weakening the homogenization with their peers' products, such as "the only distributor of xx brand in a city" and "the only store selling xx clothing in a city" and so on.

This will give customers an impression that the products in the store are scarce, and naturally they will feel that the products in the store should be complete, so they will naturally choose your store when buying in the future.

Third, the law of influence.

The influence of the store directly determines whether customers choose to enter the store for consumption. For example, the picture of a delicious dish attracts you into the restaurant, and the personality of the model in the window of the clothing store also attracts you into the store. This is the law of influence.

Therefore, stores should make full use of sound, images, pictures, words, colors and other factors to influence pedestrians in order to attract customers to shop.

Fourth, the first law

No store is very popular as soon as it opens, and the popularity of the store needs to accumulate over time. In fact, bosses, your store doesn't need to be the best in the country or the best in the whole company. You just need to be a leader in your regional market. For example, the red flag chain in Sichuan has regional characteristics.

Now every store is surrounded by competitors. Your store only needs better service, better products and better sales skills. These "little things" add up, and your store will become the first in the comprehensive strength of this area. Beautician service 100 details.

Fifth, the law of word of mouth.

For the store, the silver cup is not as good as the customer's reputation. The greatest salesman in the world is the customer himself. It is better for the customer to say, "This medicine is really effective!" Take Haidilao as an example. Haidilao has never spent money, but it has become a restaurant brand in China # 1. Relying on word-of-mouth communication, major bloggers and self-media numbers spontaneously share the treatment they enjoy in Haidilao (for example, if a person goes to eat hot pot, the waiter is afraid that you will be lonely and hug a big bear directly to accompany you). This is the power of word-of-mouth communication. Warm words of welcome to the guests.

How to get customers into the store: what methods can attract customers into the store when the new store opens? We can attract customers into the store by doing a good job of publicity, choosing the opening date, using customers' curiosity and promoting sales. Details are as follows:

1, do a good job of publicity:

Weibo, WeChat and self-media can be used for large-scale publicity, and offline can be distributed around stores, making full use of in-store broadcasts, posters and store signs.

Small ways to attract customers into the store II. Choose a good opening date: ten sentences that can impress customers the most.

No matter which city you are in, weekends or holidays are the days for people to relax, especially some shopping malls, which are always crowded with people. If you choose the opening date on holidays or weekends, plus promotional activities, you will no longer have to worry about no customers.

3. Use the curiosity of customers:

Curiosity is human instinct. For example, some tea shops hire people to queue up to create a sense of scarcity before opening, creating an atmosphere in which people have nothing to do with themselves. For example, the current Taier does not accept more than four customers, and the same is true.

4. Attract customers into the store through promotion:

All products can't escape promotion in the end, and attracting customers into the store with promotion is the most straightforward way.

Precautions:

1, pay attention to the risk of pressing goods. Many novices don't consider their own purchase channels when they start to open stores, and generally don't negotiate with manufacturers for solutions that some specific goods can't be sold. We must pay attention to this, and don't press the goods. Sentences that move customers.

2. At the beginning of opening a store, you must grasp your own mentality and don't be blindly optimistic.

These are 50 ways to increase the rate of entering the store? The related content is about the opening of the new store and what can be done to attract guests into the store. Read 100, the way to let customers enter the store, I hope this will help everyone!