Important events of spam messages

March 15 Focus Wireless incident

After the exposure of the March 15 party, Jiang Nanchun, as the pioneer of the new media model of Focus Wireless, has been at the forefront of public opinion.

“Jiang Nanchun is unwilling to define his company as a mass messaging company, but in fact they are a mass messaging company.

The biggest feature of the focus model is the mass messaging of mobile phone advertising SMS. Mass messaging has There are two methods: one is to go down through the operator's gateway and send it to the designated number segment; the other is to install the mobile phone card in the mass sender and perform point-to-point mass sending. The specific business model is to send the advertising content on behalf of the customer. , target customers, sending period, sending volume and other information are submitted to the mass sending company, which will send it; for direct mass sending, the mass sending company will provide the corresponding client software, and after the customer installs it, it will connect to the backend server of the mass sending company through the network, and the customer will do it himself Set up sending on the client, etc.

For Focus Wireless’s mass sending, on the one hand, they use the legal port that cooperates with the mobile operator to operate normal business; on the other hand, they use the legal port that cooperates with the mobile operator to send privately. In addition to their legitimate service content, they also purchase advertising text messages from outside. At the same time, they also purchase a large number of China Unicom, China Mobile or PHS numbers to send tens of millions of mobile text messages per month. Profit of 300,000 yuan

During the investigation of China Mobile, a technician in charge of the group’s customer SMS bulk messaging business revealed the secret to reporters. Originally, the group’s customer SMS bulk messaging business was only for systems and units. Send them internally, but in recent years, operators have had heavier assessment tasks. In order to complete the tasks, they accept all services regardless of the target.

Mobile companies not only facilitate the sending of spam text messages, but also even accept them. Plan countermeasures for companies that send text messages to cope with supervision.

Not only that, telecom operators will also give rebates to companies that send text messages in bulk to encourage these companies to do more similar business. Many mobile account managers told reporters, They will rebate 30% to 40% of the annual SMS package fee to the bulk advertising SMS sending company. Based on this calculation, the actual rate for advertising SMS messages pushed through SMS bulk sending channels such as 106 is only about 3 cents, while the bulk advertising SMS messaging company charges. The advertiser's fee for each text message is more than 5 cents, with a spread of at least 2 cents. A small advertising text messaging company sends 10 million text messages per month, making a monthly profit of not less than 200,000 yuan. The company directly made a profit of about 300,000 yuan.