The concept of inbound marketing

InboundMarketing, also known as inbound marketing, is a complete omni-channel digital marketing method system.

1. Customers with potential needs will actively contact the brand through search engines, social media, official website, news, e-mail, 800 phone calls, offline activities, and even home visits.

2. Brands need to impress customers with high-quality content at the above-mentioned contact points, so as to drive customers to visit different landingpage on digital marketing platforms (official website/event websites, etc.). ).

3. Identify the customer's identity on the landing page, record the customer's visit behavior, intervene the customer's visit path in time, capture the customer's demand information and contact information in the form of forms and online customer service, and temporarily store them in a large data warehouse.

4. According to the rules of the scorecard, export the valid data to the CRM system, form the business opportunity list of potential customers, and start the business opportunity cultivation stage. At this stage, sales or telemarketing personnel frequently interact with customers by email, SMS, telephone, etc. These interaction records need to be managed in an orderly manner so that the scorecard can re-score business opportunities.

5. Salespeople screen out mature business opportunities through scorecards, enter substantive sales links, and finally form sales transformation.

Therefore, different from the past, in order to more effectively grasp the characteristics of customers from different channels, InboundingMarketing does not directly reach the main body of the website, but goes to LandingPage in advance, and adds the identity of visitors to it, so that the webmaster can find out the marketing copy or marketing quotation suitable for all kinds of visitors through analysis software.