3 model articles on marketing activity planning scheme

When you need to prepare a marketing activity, you definitely need to make an activity planning plan in advance, so how should you write it? The following are three sample articles of marketing activity planning scheme compiled by me for your reference only. You are welcome to refer to them.

? Model essay on marketing activity planning scheme 1

? First, marketing promotion:

? (A) the star effect:

? Popular female stars Yang Mi and Guo Caijie, and Yida advertising beauty Bea Hayden, entertainment actress Hold, handsome male stars Kai Ko and Cheney Chen, etc.

? (2) The trailer takes the "friendship" route to move people:

? This film is about the life of college students, especially about the friendship between college students and the contradiction between their respective careers and friendship after graduation. Now that many college students have graduated and gone abroad, internships and jobs will make it easier for those graduates to remember their friendship and their feelings after going abroad for social internships and jobs. In view of this, we should make a trailer that can arouse their feelings.

? (3) Pay more and more attention to:

? 1, hype:

? You can speculate about the gossip between stars from time to time to improve the attention rate, especially the fake scenes in the film.

? 2. Create a "dispute":

? According to the original popularity of the novel of this film, we should pay more attention to it and adapt the novel into a movie. The heated discussion among book fans about happiness or not is a big publicity topic.

? 3. The award-winning "Temptation":

? In view of the awards won by this film: "16 Shanghai International Film Festival (20xx)" and "Film Channel Media Award-Best Film (Film Channel Media Award) (finalist)", the topic is heated.

? (4) advertising:

? 1, using the power of the "water army". I have to say that the "water army" will also be a weapon to promote itself. Good scores often represent good film quality. If the score advantage is established in the early stage, it will often play a vital role in the box office, especially in Douban, where the film has the highest evaluation. Of course, you can also build a scoring advantage on popular film review websites.

? 2. advertise for one minute on popular TV stations; Do outdoor advertising; Baidu and other websites search for official website propaganda at the top of the homepage; Bundle advertisements on major network TV and video websites and promote them in eye-catching positions; You can advertise on shopping websites such as Taobao and Amazon.

? (5) Drawing lessons from other people's marketing plans and making innovative videos;

? 1, a creative advertisement for publicity. According to the famous movies and TV series of various stars, it is adapted into advertisements that are easy for adults to remember. For example, Bea Hayden, the beauty of Yida Advertising, has designed Yida advertisements that make her the focus of attention, such as men: "Hey, your childhood. Bea Hayden: This is your childhood. Man: "she went back to see it, but she didn't want to"; According to Kai Ko's previous film "Girls We Chased Together in Those Years", it was adapted into "Girls We Watched Together in Those Years" and so on.

? 2. You can also cooperate with some spoof gangs to make some spoof videos, such as spoofing a segment of Yang Mi's TV series "Palace", with lines related to small-time movies and so on.

? 3. Make some funny clips of childhood into cartoons.

? (6) Other publicity:

? 1. Use Weibo and blogs to promote small-time movies, so as to achieve the advertising effect. For example, stars can express their feelings and pains in filming Tiny Times on their own Weibo, and they can also ask friends and stars to help promote it.

? 2. Be a guest in such entertainment programs as Happy Camp and Everyday.

? (7) Public relations activities:

? 1. Hold a press conference before the film is released.

? 2. Cooperate with a movie theater, and then let the stars meet the fans in the movie theater before the movie is released, as well as the signing ceremony of Tiny Times in Beijing M. Country.

? Second, the expected effect;

? There will be a high degree of attention to the film and people's curiosity, and it is expected that the box office will hit a new high.

? Third, derivatives:

? 1. Derivatives can include T-shirts (including lovers' T-shirts and friendship T-shirts), posters, musicals, jewelry, decorations, bags, books and so on.

? 2. Open a small souvenir shop in the cinema. After the film is released, let the stars wear commemorative T-shirts to interact with the audience and fans in the souvenir shop. You can also sign T-shirts and other souvenirs for the audience and fans who buy souvenirs in the store. Take advantage of the support of the star's own fans.

? Model essay on marketing activity planning scheme II

? I. Background of the event

? More and more people tend to shop online. Online shopping and door-to-door delivery are cheap, and you can also buy things that are not available locally. Compared with traditional online shopping, it has high efficiency and many kinds.

? Of course, more and more young people are more and more inclined to open their own online stores. Compared with Taobao, the advantage of micro-store lies in its simple registration, no need for deposit and no need to worry about the supply of goods.

? The popularity of micro-stores is bound to trigger another upsurge between consumers and producers.

? Second, the theme of the event

? To promote Youcai.com Dian Wei in Dalian Maritime University, we should not only achieve the purpose of publicity, but also rank the competitions.

? Third, the purpose and significance of the activity

? Now that the competition is just around the corner, how to ensure the victory of the first battle is the primary problem for all participating universities, and the initial promotion enthusiasm determines the result of the competition. In order to ensure the victory of the first battle, the key problem that must be overcome is to have both sensational scenes and real turnover, and to make the two contradictory, we must turn to the previous advertising rendering. For propaganda, it is refreshing to win the first battle, and it finally became an instant hit.

? Fourth, activities and project arrangements.

? V. Arrangement of Activity Location

? In-community-online platform-campus fixed-point display.

? Sixth, the object of activity.

? Mainly for college students who want to start their own businesses and tend to buy online.

? Seven. Activity flow

? 1. Preheating stage:

? Since everyone is in a club, let's promote it internally first, do our best to promote it comprehensively, and promote it in the circle of friends with everyone as the axis.

? 2. Early stage:

? In order to improve our popularity, we will promote it on WeChat, qq and other network platforms and design it as a network relay activity;

? Make micro-store promotional slides and play them in front of major dormitories at night; Bring your own mobile APP to pull the registration amount in the restaurant and give each other small gifts; Publicity board painting, Yi Labao, leaflets, banners and other forms.

? 3. Mid-term stage:

? Carry out fixed-point publicity in places where there are many people on campus, and there will be a lucky draw once you sign up, or give out red envelopes or small gifts on the spot to collect words. At this time, you can sell strawberries at the same time.

? 4. Later activities

? Reach a certain popularity, hold a presentation, which takes giving small gifts as the temptation, and in the name of college students' self-employment, "you open a shop, I will pay" and "zero pressure".

? Eight. Personnel arrangement of the activity.

? Nine. Incentive facilities.

? X. Budget.

? Model essay on marketing activity planning scheme 3

? I. Theme of the event

? "Golden Dragon Dance Spring Chapter, X-ray Send Luck"

? Second, the activity time

? Activity development period: XXXX year x month x day -xxxx year x month x day.

? Activity evaluation period: XXXX year x month x day -xxxx year x month x day.

? III. Purpose of the activity

? During the peak season marketing, with the main goal of "absorbing deposits, expanding income and developing customers", the bank actively entered the residential community, commercial community and online community, and carried out a series of community financial activities, focusing on breaking through the income distribution market, county market, wholesale market and education market, increasing the assessment and encouragement, and carrying out all-round and multi-level marketing and publicity activities, which laid a good foundation for the development of personal business throughout the year.

? Four. moving target

? -xxxx personal deposits in local and foreign currencies increased by 600 million yuan in the first quarter; The average balance increased by 400 million yuan.

? -Personal intermediary business income increased by 9 million yuan.

? -4,000 new customers (converted into AUM 550,000 yuan (inclusive)-200,000 yuan customers).

? -20,000 new debit cards were issued.

? -3,900 credit card customers were added, with an installment transaction amount of100000 yuan, and 30 effective merchants were added.

? -Electronic banking transactions increased by 7 percentage points, reaching more than 46%; The transaction volume of self-service equipment reached more than 50%.

? -40,000 new personal e-banking customers; -Personal product coverage increased by 0. 02。

? V. Assessment and evaluation

? In order to assess the personal business achievements of branches in the first quarter of XXXX and promote the further development of personal banking business of the whole bank, comprehensive contribution awards and individual awards will be set up to commend and reward outstanding branches and individuals respectively.

? (1) "Comprehensive Contribution Award"

? 1, indicator setting content and weight

? 2. Description of relevant indicators.

? (1) New assessment indicators for personal deposits

? Increase the average balance of personal deposits: the average daily deposit balance at the end of the first quarter of XXXX minus the deposit balance at the beginning of XXXX, where the deposit balance at the beginning of XXXX = the deposit balance on the 5th day after the end of the year /5.

? (2) New individual customer assessment indicators: the assessment content is the first quarter.

? AUM 50,000-200,000 is a 1 standard customer, and the increments of 200,000-500,000 and 500-3,000-110,000 customers are converted into 3 1.02 million respectively.

? (3) E-banking business assessment indicators:

? New e-banking customers include personal online banking, mobile banking, telephone banking, SMS, SMS transfer and remittance, etc. There are 40,000 new customers in the Bank, including 7,500 online banking customers and more than 7,000 mobile banking customers. The development of other customers is not restricted. Add new SMS transfer and remittance customers. If the customer has accounting transactions, each household is calculated as 10; Only customers who have signed contracts and have not traded can calculate normally, that is, one household counts as one household.

? 3. Award setting:

? After the activity, the city bank evaluated and calculated the comprehensive score of each outlet by the ratio method of comprehensive coefficient, and awarded 2 first prizes, 4 second prizes and 6 third prizes respectively. *** 12 won the "Comprehensive Contribution Award for Marketing in Peak Season" and commended and rewarded it.

? The comprehensive contribution award must meet the following necessary conditions: the completion rate of the average balance of outlets must reach more than 50%. There were no major complaints or major cases.

? (2) individual awards

? 1, individual award of outlets

? (1) "deposit super prize". Awarded to the top five outlets with the largest increase in personal deposit balance at the end of the first quarter (compared with the average deposit balance in the five days after XXXX).

? (2) "Pioneer Award". Awarded to the top 5 outlets with the largest increase in the average balance of personal deposits in the first quarter.

? (3) "Customer Growth Award". The top 5 outlets with the most additions (after conversion) awarded AUM5 customers more than 50,000 yuan.

? (4) "Debit Card Issuing Pioneer Award". Select the top 5 outlets with the most new debit cards.

? (5) "Precision Marketing Award", awarded to the top five outlets in the "Personal Financial Product Marketing Service System" in the first quarter with the business opportunity handling rate (40%) and marketing success rate (60%). The scoring method is the median method.

? (6) "Pioneer Award for Credit Card Customers". Select the top five outlets with the largest number of new credit card customers in the first quarter.

? (7) "Pioneer Award for Product Collection". Select the five stores with the largest increase in product collections.

? (8) "Electronic Banking Marketing Pioneer Award". According to the comprehensive contribution award, the top 5 outlets with the most individual scores of e-banking were selected. The scoring method is the median method.

? 2. Individual individual awards.

? Select the "Personal Banking Marketing Expert Award". After the peak season marketing activities, we will select five marketing experts in the fields of personal savings, wealth management products, credit cards and e-banking. Among them: the average balance of personal deposit assessment has increased. Financial product evaluation fund (interest rate and currency bonds are converted at 5: 1,11respectively), insurance (futures payment is converted at 1: 4), gold (physical payment is converted at 1: 5) and the Bank's financial products. The above evaluation is based on the recommendation of various outlets, performance list and related system data statistics.

? In addition to spiritual rewards, the above rewards will also reward training places outside the province. Among them, the first and second prizes of the comprehensive contribution award each reward 2 training places, and the third prize of the comprehensive contribution award and each individual award each reward 1 place.

? Training quota award standard: the training standard for individual awards of outlets and 3-5 items of "Personal Banking Marketing Expert Award" is about X yuan, and the training standard for other awards is about X yuan.

? Measures for marketing activities of intransitive verbs in peak season.

? (a) to make plans and strengthen organizational leadership.

? According to the marketing activity plan of the provincial bank in peak season and the actual situation of the bank, formulate and refine the marketing activity plan of the bank. Organize marketing mobilization meeting in peak season, warm up in advance, plan early, deploy early and implement early. All outlets should set up a leading group for peak season marketing activities to create a strong peak season marketing atmosphere for all employees and strive to achieve excellent results.

? (2) Increase marketing and publicity.

? 1, increase advertising.

? Focusing on marketing key products in the peak season, city banks promote personal banking products on evening papers, traffic stations, street signs, large screens in high-end communities and commercial downtown areas, and 4S shop display racks.

? 2. Give play to the role of business outlets as the main propaganda position.

? The city bank will purchase Chinese knots, couplets, window grilles, blessings and other items in a unified way for the decoration of outlets and gifts to customers. All outlets should strengthen the layout of outlets, enhance the festive atmosphere, and make full use of leaflets, leaflets and posters to create marketing momentum.

? 3. Carry out various marketing activities.

? Unified organization to carry out credit card marketing activities, organize gold investment reports and gold trade fairs; All outlets should carry out "going out" marketing activities, go deep into the communities, institutions, enterprises and institutions and commercial shops around outlets, publicize products and develop customers. Special attention should be paid to the in-depth marketing and development of income distribution market, wholesale market and education market. Strengthen the relationship marketing of small and medium-sized enterprises and do a good job in collecting wages and bonuses; Pay attention to the cash flow changes of middle and high-end customers doing business, and strive to return the year-end settlement funds to the bank; Strengthen the capture of information such as relocation and real estate sale, follow up marketing as soon as possible, and stimulate deposit growth.

? (3) Carry out customer feedback activities.

? 1. City Bank will purchase the Spring Festival gifts of AUM/kloc-0 million customers in a unified way to thank customers. All outlets shall put the gifts in place according to the customer list and shall not use them for other purposes. For customers below AUM1100,000, all outlets should also arrange some expenses to buy gifts, give back to customers and promote relationship maintenance.

? 2. In view of AUM's 3 million customers, the city bank will organize a financial management lecture.

? 3. Ensure the return visit rate of key customers. All outlets should play the role of individual account managers, expand the target customer groups outside the bank, and carry out various activities such as Spring Festival theme salons, annual meetings and symposiums. You can also take the initiative to visit, send new year cards, send flowers, telephone, email, text messages and other forms of New Year activities. The person in charge of each outlet should do a good job of customer maintenance during the holiday season according to the requirements of the Detailed Rules for the Implementation of Customer Classification Management, and ensure that the return visit rate of 100 customers in front of AUM outlets reaches 100%.

? 4, on behalf of the wage unit tour fee

? During the activity, focusing on the units that have opened settlement accounts in our bank or have loans but have not yet paid wages, we will organize public-private joint marketing teams to go deep into enterprises and carry out a series of service publicity activities in the form of financial salons, lectures and forums; We will carry out networking activities between banks and enterprises, tailor-made policies such as product group purchase preferential packages and special value-added services, realize batch card issuance and batch payment of wages and bonuses, and drive the growth of personal deposits.

? 5. Hold insurance product briefing sessions and carry out insurance preferential activities.

? During the activity, the bank will organize an insurance product briefing session, invite professional trainers of insurance companies to give lectures on financial management, introduce our best-selling insurance products to customers, and analyze and calculate the income of investment insurance products for customers. Through lectures and interactive sessions, customers can understand the product characteristics and risk-return situation, and carry out combined marketing of insurance and other wealth management products. Strengthen negotiations with insurance companies, mobilize the enthusiasm of company cooperation, conduct insurance sales competitions internally, and mobilize the enthusiasm of outlets to issue large orders.

? (four) continue to carry out in-depth "service excellence" activities.

? At present, the activity of "race service, create good results" is being carried out in an orderly manner, and marketing in peak season should be organically combined with this activity. Fully tap the potential customers in the bank, lock the target customers outside the bank, and establish a customer credit database by understanding customer information and needs, laying a solid foundation for the subsequent customer marketing service work. Promote the promotion of AUM through in-depth marketing and service to "contracted" customers. All outlets should pay attention to the preparation of marketing service cases and report them to the municipal bank in time. The city bank will form a compilation of cases to reward outstanding cases. When you enter the community, you should report the unit information in time, and the provinces and cities will select excellent cases.

? (five) to carry out employee care activities.

? Management should adhere to the people-oriented principle. In view of the characteristics of long working hours, intensive activities and heavy psychological pressure of front-line employees, leaders at all levels should strengthen multi-dimensional care for employees' work, life, study and family, and carry out praise activities at different levels. According to the requirements of the provincial bank, the municipal bank will formulate its implementation rules to improve employees' sense of belonging and ownership, thus promoting the better development of all work.