How to use HTML5 for game marketing?

Social media games are usually addictive, attractive and interesting. Enterprises are using social media games as a tool to build brands. At present, both traditional top 500 enterprises and Internet micro-e-commerce companies are trying to attract target audiences through social media games, and the results are considerable. In this article, we will show you how technology has developed in recent years, how social games have become easier to integrate with web browsers, and the significance of HTML5 games in promoting social media activities. We will also introduce several wonderful HTML5 cases of Webpower, a smart member marketing service provider.

The rise of HTML5 games

At one time, the tools used to develop rich and highly interactive online games that can run on web browsers were limited to proprietary solutions of third parties, such as Java Applet, Macromedia Shock Wave, Adobe Flash, Microsoft Silverlight and Unity 3D. On the other hand, if users want to use these applications, they must install browser plug-ins. In addition, developers must pay an expensive integrated development environment (ide) for development.

Web technologies such as HTML, CSS and JavaScript can't give users a good user experience, so they can only be done with tools like Adobe Flash. Browsers using JavaScript are also slow and lack support for local video, audio and local storage. These browsers can only be compatible with simple games.

Now things have changed. Mainstream web browsers support the latest versions of HTML5 and CSS3. These standards enable JavaScript applications to achieve better performance. Almost all the latest versions of modern browsers, such as Firefox, Safari, Chrome, Opera and Internet Explorer 9, as well as smart phone browsers on iPhone, Blackberry and android phones, have adapted to the latest technology needed to develop and run full-featured electronic games.

Sociality of HTML5 games

We have seen real-time social games develop from Happy Farm to popular candy crush saga and pet rescue. At Webpower, we provide our customers with mobile solutions for HTML5, and have developed some very interesting interactive posters and games for HTML5. According to statistics, in interpersonal interaction, these games have proved to be more effective than simple text-based posts, pictures and video sharing.

Innovative application of HTML5 brings mobile marketing bonus.

On the one hand, the novel and interesting interactive way of HTML5 pages helps enterprises get more mobile traffic; At the same time, combined with the use of WeChat official account and APP embedded online customer service, these traffic can be intercepted. On the other hand, the cultivation and transformation of clues can be realized by triggering emails or short messages of related content through subsequent user behaviors. Xie Jing, general manager of Webpower China, talked about the innovative marketing model of HTML5. The effect of HTML5 is not limited to social media. HTML5 pages can also help enterprises achieve "drainage", "interception" and "connecting multi-channel marketing" in mobile marketing such as social media, APP and mobile sites.

HTML5 games are an interesting way to attract fans on social media platforms. At present, brands of all sizes have listed HTML5 games as part of their digital strategy. Its advantage is that it can keep users' interaction longer, provide entertainment, stimulate users' competitiveness and give users a sense of accomplishment. Webpower can help brand creativity to customize and develop exclusive interactive HTML5 games. This game is specially tailored for your target users, which combines the unique imprint of your brand and the entertainment of the game, and is well integrated into your marketing activities, resulting in explosive effects.