Examples of entrepreneurs in Cai Wensheng.

"Southerners' entrepreneurship is relatively more powerful than that of northerners, because southerners don't have much choice. If they think it will make money, they will do it at once. Northerners think too much about the business model, and the result is not to do it. Don't look for the best business model, it's all nonsense ... "After Lenovo won the FM365 domain name, it found Cai Wensheng through an intermediary and proposed to spend millions of yuan to buy back. Cai also entered the center of the Internet-Beijing for the first time. "After negotiation, I was persuaded by a vice president of Lenovo to return the domain name for free." Therefore, Cai enjoyed the treatment of the central leader and visited Lenovo accompanied by a group of senior executives.

Since then, Cai Wensheng has become famous in the Internet circle, and has also made a bunch of friends such as Lei Jun. ..

After 2003, Cai has gradually realized that buying and selling domain names is only a personal business, although the profits are huge. However, domain name is the most basic application of the Internet. Through the domain name, he studied all the excellent websites in China. At this time, he found hao 123. The home page is full of various websites, but the traffic is extremely high. Alexa ranking 100.

Cai speaks Mandarin with a strong Minnan accent. He used three wordpads before he learned to use the input method. When he first saw hao 123 and listed all the useful websites on one page, he felt that this was the website he needed most, because as long as hao 123 was set as the home page, he wouldn't have to enter the URL himself painfully.

Cai Wensheng found several people to form a team and decided to have one of his own. At that time, he had three three-digit domain names, 870,716,265. First, he made it with 870. As a result, he did 1 week, and the flow reached 1 day. Cai firmly believes that "this seemingly stupid application is exactly what hundreds of millions of ordinary netizens in China need".

He resolutely changed the domain name to 265 and directed all his good domain names to 265. By the middle of 2004, the daily flow of 265 was close to 4 million. At this time, IDG's investment manager came to the door, hoping to invest in 265 domain names. In Beijing, he met Young Guo, a partner of IDG. After talking about domain name business for a long time, Xiong Xiaoge and Zhou Quan next door came to listen to his story. However, "they still only know half of the 265 domain name business", and finally, 265 got a million dollars investment.

This valuation is not very high, but Cai is the first grassroots stationmaster to get VC investment. This halo effect made Cai quickly become a webmaster, and more importantly, Cai entered the mainstream of the Internet. After obtaining the investment, 265 moved the company from Xiamen to Beijing, and Cai himself began to have direct contact with major Internet companies.

In 2005, Wang, CEO of Science and Technology Foundation, went there once and found the business card of a person in charge of investment affairs in Cai's business card, which surprised Wang, because 265 is such a grassroots website and has nothing to do with high-tech Google, and Google has not yet entered China. In fact, 265 is Google's second investment in China, and Baidu is the first time.

"In China, websites and search engines are closely integrated. High-end users know the website, can type, and can go directly to the search engine. But many low-end users don't know that they started surfing the Internet from the website. The first search engine they contact will decide what he will use in the future. This is why Baidu acquired hao 123 and Google acquired 265. So far, every day there is Baidu guidance from hao 123. Cai Wensheng said.

It is worth mentioning that IDG went to Xingning to find Li Xingping before looking for 265, but Li Rang IDG investment manager, who is not good at talking, was quite disappointed. He thinks that the traffic of hao 123 is very high, but the founder lacks the vision and ability to be big, so IDG sets its sights on the second place on the website, 265.

When accepting the investment, Cai Wensheng intends to acquire hao 123, and then merge with 265, which will definitely make it bigger and "control the Internet and search engines in China". IDG also recognizes the idea of acquiring hao 123.

However, Cai made a mistake. As a competitor, Cai was worried that it was difficult to communicate directly, so she expressed her willingness to buy through various relationships, but Li refused all of them. In August 2004, Cai suddenly found that the registration information of hao 123 domain name had changed. In September, I personally went to Xingning to find Li, only to know that hao 123 had been acquired by Baidu and lost the opportunity of merger.

However, their understanding of the Internet hit it off. At that time, Cai had already received investment, and realized that his ability to handle capital was his weakness. Being a personal website was too limited and he could cooperate in other directions.

The understanding of users and sensitivity to products make Cai quite "admired". "He is really talented. Although he is in a small town, how does he manage the situation and traffic of various websites and webmasters in China through the Internet? Obviously, there is no success in the world. " Cai Wensheng sighed, "not to mention hao 123. He made an IP 138 to query the IP address. It is not even a website, but a simple webpage, but it is very useful. 1 day has millions of traffic. I think he knows China Internet users very well, and I also know webmasters and products very well. " Cai Wensheng said.