What are the precision delivery technologies?

Accurate delivery refers to placing advertisements in the target audience to improve the effectiveness and conversion rate of advertisements. The following are the skills and contents of accurate delivery:

Find the target audience

First of all, we need to locate the target audience and determine the target audience of the advertisement. By analyzing the age, gender, geographical location, hobbies and other information of the audience, the target audience can be determined. On the social media platform, you can select the geographic location, gender, age and other information of the target audience through the positioning function of the advertising management interface.

Set release time

When advertising, we should set the advertising time reasonably according to the behavior habits and time rules of the target audience. For example, on the social media platform, the advertising time can be determined by analyzing the online time and active time of the target audience. On different platforms, the setting of release time may be different.

Use keywords

When advertising in search engines, keywords can be used for accurate advertising. By analyzing the search keywords of the target audience, we can choose the appropriate keywords to deliver, and improve the click-through rate and conversion rate of advertisements. When selecting keywords, we need to pay attention to selecting high-quality and highly relevant keywords.

Set delivery region and language

When placing regional advertisements, it is necessary to reasonably set the advertising area according to the geographical location of the target audience. At the same time, when placing multilingual advertisements, it is also necessary to choose the appropriate language according to the language habits of the target audience. On the social media platform, accurate delivery can be achieved by setting the delivery area and language.

Develop a launch strategy

When advertising, it is necessary to formulate appropriate advertising strategies and choose appropriate advertising types and methods according to the behavior habits and purchase intentions of the target audience. For example, in brand promotion, brand image advertisements or video advertisements can be used for delivery; In sales promotion, you can choose search engine advertisements or shopping advertisements for delivery.

To sum up, the skills and contents of accurate delivery include: positioning the target audience, setting the delivery time, using keywords, setting the delivery area and language, and formulating the delivery strategy. Through accurate delivery, the effect and conversion rate of advertising can be improved, so as to achieve marketing purposes.