What is rural Taobao? Ask for a detailed answer

Rural Taobao is a strategic project of Alibaba Group. In order to serve farmers, innovate agriculture and make the countryside better, Alibaba plans to invest 654.38+000 billion yuan to build 6543.8+0000 county-level service centers and 6543.8+000 village-level service stations in three to five years. [ 1]

Alibaba Group will cooperate deeply with local governments, build a two-level service network at county and village levels based on the e-commerce platform, give full play to the advantages of e-commerce, break through the bottleneck of logistics and information flow, and realize the two-way circulation function of "online goods going to the countryside" and "agricultural products entering the city".

Taobao in rural areas can be summarized by "five ones": a village center, a dedicated network cable, a computer, a big screen and a group of well-trained technicians.

This is the internet plus era. If you want to play this era well and do a good job in rural Taobao, you must know what internet plus is.

What is internet plus?

"internet plus" is a new format of Internet development under Innovation 2.0 and a new form of economic and social development promoted by Innovation 2.0 in the knowledge society. "internet plus" is a further practical achievement of Internet thinking, representing advanced production relations, promoting the continuous evolution of economic forms, thus driving the vitality of social and economic subjects and providing a broad network platform for reform, innovation and development. [ 1]

Generally speaking, "internet plus" is "various traditional industries in internet plus", but this is not a simple combination of the two, but the use of information and communication technology and Internet platform to deeply integrate the Internet with traditional industries and create a new development ecology. It represents a new social form, that is, giving full play to the optimization and integration of the Internet in the allocation of social resources, deeply integrating the innovation achievements of the Internet into the economic and social fields, enhancing the innovation and productivity of the whole society, and forming a broader new form of economic development with the Internet as the infrastructure and implementation tool.

For decades, "internet plus" has transformed and influenced many industries. At present, the well-known industries such as e-commerce, ITFIN, online travel, online film and television, and online real estate are all masterpieces of internet plus.

Second, how can we play around internet plus?

Internet plus, what you think is important means something to you; If you don't think it's important, it means nothing to you! For traditional enterprises and entrepreneurs, what we have to do is not to watch tourists, not to watch the excitement here. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business seriously! Study if you don't understand; If you understand, just roll up your sleeves and do it. If you want to move your business online, you need a carrier to show your products, either build a website platform or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If we let the website get traffic, it is inseparable from SEO optimization technology. If online stores get traffic, it is inseparable from the technology of e-commerce. These are two mainstream Internet traffic promotion technologies, and they are also sharp tools for our traditional enterprises to explore Internet channels. Therefore, if you want to play the Internet, you must learn these two technologies.

There are many online tutorials on this topic, but many of them are out of date, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with awesome people on the Internet to form a group, and friends who want to learn the Internet and SEO can come here to study. The first digits of this set of numbers are: Sissy Six, the middle digits are: 485 and the last digits are: 064. You can find it by combining them in order. What I want to say is, unless you want to learn this knowledge and strive for an internet opportunity for yourself, don't come just to join in the fun.

Third, to be a internet plus, you need to understand Internet thinking.

In view of some misunderstandings about internet thinking recently, let me talk about my views.

1. It is not because of the Internet that Internet thinking appears. But because of the development of internet technology and the constant impact on traditional business forms, this kind of thinking has been centralized. The reason is very simple. Productivity determines the relations of production, and the changes in technology and commerce of the Internet will inevitably bring about changes in the upper thinking mode.

2. Internet thinking is not the patent of Internet people. It is not because you are in an internet company that you have this kind of internet thinking, nor because traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, which does not belong to any kind of people. There are also many people in internet companies who don't have this kind of thinking.

3. Internet thinking is not a panacea for all diseases, but it is not a virtual realm. Under the guidance of internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society often leads to our little knowledge. It is a bit sad that many people misappropriate Internet thinking without a deep understanding.

4. Most people are using Internet thinking to do marketing, but few people complete systematic thinking of Internet thinking. After the case of selling burdock and pancake fruit was vomited by most people, a large number of people used internet thinking to package, sell TV, sell buns, sell bathrooms, sell homes, etc., and some even wanted to transform a brothel with internet thinking! On the other hand, marketing with Internet thinking itself is to gain attention, attention and traffic, and traffic thinking itself is also an Internet thinking. So, how do you understand Internet thinking? It is also the nine thoughts of Nine Swords of Dugu that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, social thinking, big data thinking, platform thinking and cross-border thinking.

Here I will tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.

The real internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as all the value chain links of R&D, production and marketing. The "value chain" of traditional commerce has been transformed into the "value ring" of the Internet age.

The "value circle" is user-centered, the strategy formulation and business model design should be user-centered, and the business development should be user-centered.

Both organizational design and corporate culture construction should be user-centered. The strategic layer, business layer and organization layer are all designed around the needs of end users and user experience. This is the "value ring" mode in the Internet era.

Among them, at the business level, the connection between the client and the supply chain forms a closed loop, which will continuously realize the dynamic transfer of value. Users feed back the demand to R&D and production, and R&D and production form products or services and then deliver them to the sales end, and the sales end forms a secondary cycle by contacting users. This "value ring" mode transformed from Internet thinking will have a far-reaching impact on traditional business ecology and business theory. The "value circle" requires us to pay close attention to users' needs, listen to users' feedback and respond in real time, which is the basis for enterprises to establish business models in the future.

So, how is Internet thinking distributed in this "value circle"?

First, the strategic level.

Main proposition: How to define industrial orientation? How to make a strategy? How to design a business model?

Typical thinking: user thinking, platform thinking and cross-border thinking.

Second, the business layer.

(1) Back end: product development and supply chain.

Main proposition: how to do business planning? How to do brand positioning and product design?

Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking and socialized thinking.

Front-end: brand and product marketing

Main proposition: how to do brand communication and enterprise management? How to make business decisions?

User thinking, traffic thinking, social thinking, big data thinking

Third, the organizational layer.

Main proposition: How to design organizational structure and business process? How to build organizational culture? How to design the assessment mechanism?

Typical thinking: user thinking, social thinking, platform thinking and cross-border thinking.

Four for those who visit the industry.

Many things in the world can be done as long as you want, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skill or strategy. As long as one lives a simple and interesting life, you will eventually find that the creator's arrangement for the world is natural.

You may think that part-time job is to make money. In fact, work is the biggest and stupidest investment. What is the most precious thing in life? What is more precious than our youth? ! Many people complain that they are poor, have no money, want to do business and can't find funds. How ridiculous! In fact, you yourself.

It is a golden mountain (intangible asset), but you dare not admit it. I would rather bury it than use it. I would rather be wronged to help others and give your assets to your boss.

Think about it, who gave you a lot of money when you were born? Who is very well prepared and perfect before starting a business? After all, there are very few people born with golden spoons, but they are not rich for three generations, and many great achievements are created by ordinary people.

Plans can't keep up with changes, especially in today's era of highly rapid information dissemination! I once asked a friend of mine why he didn't go to work. His answer is: "To be offensive, going out to work is simply a stupid waste of youth!" " "Why have you always been a wage earner?

Because you are content with the status quo! Because you have no courage, you are born timid and dare not choose another road! Because you don't have the courage to go forward and the spirit of surpassing yourself!

Although you wanted to change your life and your poor fate, you didn't do it because you didn't dare! You are afraid of losing, afraid of losing to poverty! In the end, you can't even think about it. You feel that you have worked hard and struggled. You were ambitious, but you achieved your expected results and gave up. You can only be a wage earner

Why are you always wage earners? Because you go with the flow, those who are close to the ink are black, do not make progress, do not pay money, and die for face! Because I am afraid of my parents, listen to my relatives, have no opinion, and dare not make a decision alone. You have traditional ideas, you just want to work to earn some money, get married and have children,

And then go through life and death, just like your parents. Because you are naturally fragile and slow-witted, you just want to do your work step by step.

. Because you want to do business without capital, you want to sit at home and wait for the sky to fall! Because you complain that there is no chance, you can't catch the opportunity when it comes, because you can't catch it! Because of poverty, I feel inferior! You chickened out, you dare not do anything! You only work for others!

You have no special skills, you have to use brute force! You are just like your parents, a vicious circle! Therefore, you will always be a working wage earner!

Many people want to seize the opportunity, but when they want to do something, they often give themselves many reasons to keep themselves in contradiction! continuously

Waste of time, waste of time. For example:

1, I have no eloquence-Wrong: No one is born good at talking, and it is impossible for a master speaker on the stage to speak at once. That's the result of countless drills behind them! You are good at swearing and complaining, but this eloquence is worthless. When others argue, you are full of comments, but you don't know how to reflect on yourself. If you practice hard, do you still say that you have no eloquence today?

2. I have no money-wrong: it's not that I have no money, it's that I have no brains to make money. How many years have you worked, and you have no money? Yes, but it has been spent. Spend it on things that have no return on investment. Spending on eating, drinking and having fun, or the savings have depreciated, the value has not been maximized, and the money cannot make ends meet. Being a moonlight clan every month goes on and on, without foresight, and being a monk to ring the bell every day to muddle along.

3. I don't have the ability-Wrong: If you don't give yourself a chance to exercise, who is born with the ability? Become a social elite after graduation? Success as soon as you start a business? When others study hard, accumulate hard and try their best, you will feel bored if you only do a little every day. After learning something, I feel boring. After reading a few pages, I don't want to read it, telling myself and others that I am not interested in learning. Then I spent most of my life doing nothing and complaining that God didn't give me a chance. Ability is hard to come by. If you don't work hard to have the ability, a genius will become a fool. But as long as you work hard, you can become an elite no matter how stupid you are.

4, I don't have time-wrong: a lot of time, but a lot of waste! Others are full, you are watching TV, others are studying hard, and you are playing games to entertain yourself. In short, time means feeling a lot, and you are getting bored. When others make money, they envy others, don't learn from others, seize the time to create value, and be ignorant all day.

5. I'm not in the mood-wrong: play when I'm in a good mood, drink at home when I'm in a bad mood, go shopping when I'm in a good mood, play games when I'm in a bad mood, enjoy it when I'm in a good mood, and go to bed when I'm in a bad mood. Good mood is the same, but I just don't do business.

6. I'm not interested-Wrong: What is interest? Everyone is interested in eating, drinking and having fun. Without achievement, there is no fun! Enjoy a life without money! What are your interests? Are you interested in going out to travel and coming back to Moonlight, going out to karaoke and coming back with an empty wallet, and going out shopping and coming back miserable ... Are you interested in work? Are you interested in crowding the bus? Are you interested in signing in and punching in at work? I need a lot of money at home. Are you interested? Are you interested in borrowing money or not? People who sell rat poison are interested in rat poison ...?

7, I think-wrong: think about it, it may become, don't do it, I don't want to! I don't want to work all day, so let's start tomorrow! On second thought, forget it, it's not easy to earn this money! No, no, it's not easy to earn money by working. You can't give up the opportunity! Oh, it's getting dark, let's talk about it tomorrow! Then the next day, because of the above 12345 point, because I thought about it and continued the cycle, I finally couldn't decide. Hesitant, delayed a lot of time, still nothing.

There is a saying: "Poor people must have something hateful!" It's not that you don't have a chance in life, but that you don't strive for and grasp it! Too many excuses, too many reasons! Those who strive for it will try their best to fight for it, and they will try their best without spending a penny! Those who don't fight for it can't move, can't make a fortune, and may be defeated. This is the lack of mobility!