What does LOGO mean?

A good LOGO should be representative, and a good LOGO should have colors that can express the characteristics of the enterprise, and the text should be reasonable and overall.

1, LOGO should be representative.

I don't need to talk too much nonsense about the classic LOGO of Bank of China. Let's take a look at its meaning:

(1) First of all, since it is China Bank, the middle of its graphic part is actually a Chinese character of China;

(2) Secondly, the shape of the Chinese side of the excircle represents the ancient coins of China and expresses the characteristics of the bank;

(3) Thirdly, the circular appearance means that the Bank of China faces the world and focuses on the world.

2. The color of the logo

A good LOGO should have colors that can express the characteristics of the enterprise, and emphasize colors. The information to be conveyed to users is calm/deep/professional and rigorous. Bright colors and positive and elegant fonts make the feeling of youth/vitality come to you.

3. In an era when the role of color is becoming more and more important, a large number of colorful high-quality LOGO have appeared. Proper collocation of various colors can give viewers stronger thinking memory and visual memory. However, unless they have certain color control ability, they will only make the picture look messy, irritable and dazzling.

4. Font selection and design is also a very important part of logo design and production. Whether it is a LOGO with characters as the main shape or a LOGO with fonts as the auxiliary graphics, the position of fonts in the whole LOGO is very important. Let's first look at the performance of fonts in plain text LOGO.

5, the integrity of the logo

The most basic integrity of a LOGO should be guaranteed, and it should not be too scattered visually. It should be related to each other and give the viewer a sense of unity as a whole, and it should not be easily interfered by other elements.