Briefly describe the methods of network marketing.

Briefly describe the methods of network marketing.

With the development of new media, there are many marketing methods, such as integrated marketing, interactive marketing, event marketing and so on. This has captured a group of marketers who fought bloody battles, and online marketing has become everyone's darling. The following is a brief description of the methods of network marketing that I have compiled for you. Welcome to reading.

1, search engine marketing

In 2009, "Time Color Family" became an entry in Baidu Encyclopedia within a week, ranking fourth in the list search. No less than 10 media and 100 large and medium-sized websites actively report the "time color family", and the talents who play the "time color of the first video" with the help of the "time color family" are the real "time". When people were still arguing about the existence of the Chua family, the first video was quietly circulated.

This is only a part of search engine marketing (SEM), and it also includes seven promotion forms: search engine landing, fixed ranking, online real name, bidding ranking, keyword advertising, effective call charging and search engine optimization (SEO).

2. Email marketing

I remember at the end of 2009, many bloggers told Lu Songsong that they would collect blog comments (both wp and zblog can collect emails through the database). Although they repeatedly stressed that it was not spam but blessing emails, my mailbox was still full of all kinds of marketing emails that Spring Festival.

E-mail marketing is characterized by wide range, high efficiency, low cost, strong pertinence, high feedback rate, wide application range and simple operation, so e-mail marketing is an enduring marketing method. I have mentioned e-mail marketing more than once in my blog, such as explaining in detail how to promote e-mail and which e-mails are suitable for mass marketing.

3. Database marketing

When Mercedes-Benz launched the "M" class off-road vehicle, it collected the detailed information of the current owners of off-road vehicles and Mercedes-Benz cars and entered it into the database. Then they sent a series of letters according to the list in the database. The first letter was signed by the president of Mercedes-Benz America. Our Mercedes company is designing a brand-new off-road vehicle. I wonder if you would like to give us a hand. This letter received a positive response. Each interviewee received a series of feedback questionnaires. While receiving the feedback questionnaire, Mercedes-Benz keeps receiving the booking orders of the car, and customers feel that Mercedes-Benz is customizing off-road vehicles for them.

Many western developed countries are using database marketing, but now more and more domestic enterprises are paying attention to it, including small and medium-sized websites, which can help users cultivate their loyalty and establish good relations with users. Database marketing is a form of advertising, which can not only test as accurately as doing experiments, but also provide analysis results. For example, Lu Songsong Blog started collecting customer data in the middle of last year.

4. Information release

Because there are many websites that can publish information, many network promotion specialists in the company will use a batch publishing tool, such as logging in Indiana Jones software, which leads to most classified information networks being full of junk information. Information release is a basic function of network marketing, and it is also a practical operation means. B2B platform is a common promotion platform for small and medium-sized enterprises, such as Alibaba, HC, Zhongsou, Taobao and Paipai. Because it has little to do with small and medium-sized webmasters, I won't introduce it much.

5. Instant messaging marketing

I have to say QQ in China. "Rain Forest Wood Wind" is one of the classic cases promoted by QQ emoticons. We can often see some funny expressions with their websites on them. I think many friends have seen similar expressions, which is one of the promotion methods adopted by many websites. QQ promotion is simply to add a lot of funny expressions to your website.

Of course, in addition to the QQ emoticon promotion mentioned above, there is also online communication. When chatting with netizens, you can subtly promote your own products, not just websites. In fact, there are many ways to use QQ group to promote websites. I once wrote a special article about QQ group promotion, and these QQ group promotion methods are all used by me. I'm not just talking about QQ group here, but also some other QQ-related network promotion methods.

6. Wireless marketing

In 2007, Pepsi and 3G portal's "Pepsi I Create" activity, in just 2 1 day, more than 7,000 people uploaded more than 35,000 photos through mobile phones,15,000 netizens replied, and10 million people clicked. This accurate interactive communication effect has greatly enhanced the popularity of Pepsi-Cola and 3G portals.

The mobile commerce service launched by China Mobile, the wireless commerce initiated by Alibaba and Intel, the wireless LAN experiment in Japanese bookstores, and the wireless Internet service provided by Starbucks Coffee all belong to the category of wireless marketing. Wireless marketing, also known as mobile interactive marketing or mobile marketing, is a way involving both wireless communication and marketing. Is a mobile phone as the main communication platform of the media.

7. Integrated marketing

Simply put, integrated marketing is to integrate various online marketing methods and provide the best online marketing scheme for enterprises. For example, many studio websites have various through-train services such as website construction, search engine optimization, bidding advertising, blog promotion and BBS promotion.

The purpose of integrated marketing is to establish, maintain and spread brands, strengthen the relationship between enterprises and customers, and plan, implement and supervise brands.

8. Question and answer marketing

Question and answer marketing has become knowledge marketing, such as Baidu knows, Yahoo knows, Sina loves to ask, Tianya asks, Tencent asks and so on. This method is commonly used in website promotion, among which Tianya Ask and Yahoo know that it is the easiest way to pass, and almost no audit is needed.

The commonly used methods of Q&A promotion are: changing ID vest frequently, asking yourself and answering yourself (there need to be a large number of accounts here), paying attention to related questions and answering them voluntarily, and finally asking others to answer them themselves, because you can also bring links to your own questions.

9. Viral marketing

Kaixin.com took the most traditional viral marketing of SNS website to the extreme: MSN users are mainly white-collar workers. Through the cooperation with MSN, Kaixin.com obtained the user data of MSN. After users register in Kaixin.com, MSN will automatically send an invitation link to their MSN friends. Sometimes, MSN users will receive dozens of links in one day, inviting them to enter Kaixin.com until MSN users finally register. Once registered, it will automatically become the next propagation node. Relying on this explosive viral marketing model, the number of users in Kaixin.com has increased geometrically in just a few months.

Talking about this marketing and that marketing is always inseparable from the viral marketing method, which is also mentioned in many textbooks, but why is this method difficult to implement? Perhaps, many network marketing experts have been handy, just keeping it secret. Just like SEO, it has made achievements, but it is afraid to show people.

10, personalized marketing

You can download the video of actress Millie Cyrus from the Disney website, or you can play a role in Disney World, or even make a robot like the movie Kawara Tsutomu the Robot. You will experience many things, and you will have a different ending from others. In the process of interacting with many characters, it is even more incredible that you can "experience Disney World for yourself" as long as you send text messages on your mobile phone. This is a personalized marketing strategy that Walter Disney has been using for many years.

Personalized marketing is to make personalized products according to the differentiated requirements of different users and put people's attention at the center.

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