Market analysis of short message platform

The short message platform is based on the short message interfaces directly provided by China Mobile, China Unicom, China Telecom and China Netcom, and realizes the purpose of sending short messages in batches and customizing the number specified by customers. Therefore, the backbone of the domestic short message platform market consists of China Mobile, China Unicom and China Netcom. At present, the largest domestic market share is China Mobile, with a market share of 65%-70%, occupying the mainstream of the domestic wireless business market.

With the continuous popularization and application of SMS mass marketing, more and more SMS software platform companies have surfaced, and their products are various, which has had a fierce impact on the SMS market. "Spam SMS" and "fraudulent SMS" began to flood, causing immeasurable losses to enterprises and individuals. The three major domestic operators have successively launched self-blocking services for spam messages. Users can set the number to be filtered as a blacklist or set the time for filtering spam messages to block spam messages. At the same time, it also appeals to corporate customers to buy a professional short message group sending platform to eliminate the breeding of spam and fraudulent short messages from the root.