What are the common big data applications?

Big data has long been a buzzword, but what is big data is not clear to everyone. In short, big data is an information asset that needs professional processing tools for analysis, which is conducive to making more scientific and reasonable decisions. The application of big data has penetrated into our daily life, affecting all aspects of our lives. This article will list several aspects to make people have a more intuitive understanding of big data.

I. Shopping Marketing When we open shopping apps such as Taobao and JD.COM, we will always find that these apps know themselves better than ourselves and can know what they need recently.

When the Lakers win the game, basketball fans will see James' jersey on the front page.

A pregnant mother opened JD.COM and found that imported milk powder was calling her to buy it;

An aunt who often listens to Divine Comedy, the recommendation of square dance voice has always been in front of her.

This is the data analysis of merchants browsing through mobile phones, knowing our recent needs, and then selling them to us accurately.

Nowadays, people's online shopping behavior is more and more frequent, and the online shopping experience is getting better and better. The most important aspect that affects the online shopping experience is the speed of logistics.

Shuang 1 1 was popular in China as early as ten years ago, but what people still remember is that it takes a long time to get the goods purchased by Shuang 1 1, ranging from one week to half a month, which seriously affects the experience of shoppers. Now the volume of Double Eleven has increased by several hundred times, but the delivery speed has increased a lot. Many items can be placed in the evening and delivered the next day, even raisins from Xinjiang can be delivered within 24 hours.

Behind the speed increase, it is inseparable from the empowerment of big data. The logistics warehouse cooperates with the shopping platform to predict the purchase amount in a certain area by analyzing the user's browsing data, shopping cart, deposit, etc., and prepare the goods in advance. When the user pays, the goods are delivered from the storage center within 0/00km from the user/kloc-instead of from Xinjiang thousands of miles away.

Through the regulation of big data center, the logistics sorting system is loaded in the most scientific and reasonable way. Under the guidance of the intelligent system, the courier can also deliver efficiently according to the optimal route.

Second, traffic travel Now Baidu map and Gaode map have become indispensable tools for our travel. Without a map, many times we will be unable to move. With the map, even on the tortuous and complicated road, we can successfully reach the online celebrity food store we want to go to.

Mobile maps can achieve accurate navigation and real-time road condition prediction, thanks to the analysis of big data.

First, the map company has its own data acquisition vehicle, which collected a large amount of data in the early stage and stored it in the database.

Second, every user who uses the map enjoys his own position and contributes his own data. By sharing the usage of users on the same road at the same time, the map can easily know where the traffic jam is and where it is clear, and inform users in advance.

Third, government handling big data also plays an important role in helping the government handle government affairs. In recent years, accurate poverty alleviation is the primary project of governments at all levels. How to achieve accurate poverty alleviation tests the government's ruling ability.

The first thing to do in precision poverty alleviation is precision. Whether poor households are real poor households was a difficult problem in the past. The superior government only relies on the statistical data reported by the lower government to allocate funds, so the related households become poor households, but it is difficult for the real poor to get substantive help.

Nowadays, with the blessing of big data, the government has verified every poor household by establishing a file and analyzing network data. The medical records of the elderly at home, the salary level of their children, the income from sideline businesses such as farming, etc. An assessment will be conducted to ensure that accurate poverty alleviation is in place.

Telecom fraud is pervasive, but when telecom fraud encounters big data, fraudsters will also escape. Nowadays, using big data analysis, fraudulent SMS and fraudulent websites are easily identified and intercepted. By analyzing the "pseudo base station" address, login website and other information of fraudsters, the hiding place of fraudsters can also be quickly locked.

Fourth, the credit system as the saying goes, the people do not stand without trust, and the country is not strong without trust. It can be seen that credit is of great significance to individuals and countries. But how to identify whether a person has credit is not an easy task.

In an acquaintance society, we can judge a person's credit by his past performance, words and deeds. But in a stranger society, it is very difficult to judge whether a person has credit. This also affects the operation of the whole society, for example, the credit system is not perfect, it is difficult for individuals to borrow money from banks, and online shopping is also difficult to develop.

But now with big data, these problems have been solved. For example, Alipay's sesame score is to give users corresponding scores by analyzing users' educational background, deposits, shopping behavior, dating characteristics, performance history and other data. , indicating the user's credit rating, while opening specific permissions to users of the corresponding level.

Now Alipay, WeChat and other credit data have been incorporated into the national credit system led by the central bank and become the national team. China also formally established its own credit system, which truly realized that credit is not afraid to travel all over the world, and it is difficult to move without credit.

The most important resource in the 20th century is oil. Whoever has mastered oil can rule the world. The most important asset in 2 1 century is data. Whoever can dig out gold in the gold mine of data can master the right to speak, benefit the society and create wealth.