What is a public service short message advertisement?

Introduction of advertisements related to "anti-counterfeiting 1 10" public service short message-is it one of them?

Realizing public welfare communication marketing through public welfare short message advertisement

Voucher+SMS = public welfare promotion+precision marketing.

Public welfare related marketing+public welfare SMS related advertisements

Compared with spam messages, public service messages are different forms and concepts.

What is public welfare? -Any project or behavior that conforms to and realizes public interests and social values is public welfare.

What is public service short message? -All short messages based on public welfare projects/behaviors, which are not aimed at obtaining benefits from users and can provide users with useful or valuable information, are public service short messages.

What is the advertisement related to public service short message? -Any information with advertising nature that can be combined with the basic content of public service short messages and sent to the target users by embedding the advertising content in public service short messages is a public service short message related advertisement.

Counterfeiting 1 10 How many public service SMS resources do you have? -About 300 billion articles in various industries can be obtained every year.

How to obtain the public service short message resources of anti-counterfeiting 1 10? -All products of all enterprises entering the anti-counterfeiting system 1 10 are being provided and transformed into public service short message resources.

How is the public service short message resource of 1 10 expressed and used? -After the products of the enterprise enter the anti-counterfeiting system of 1 10, they will be automatically formed when consumers use SMS to check the authenticity of the purchased products and get corresponding rewards or bonuses.

How did 1 10' s anti-counterfeiting public service short message advertisement produce effect? -Consumers will not only ask for text messages on their own initiative, but also bring benefits and additional benefits to consumers. Through the public welfare activities of "checking text messages once and donating ten cents more", consumers' desire and behavior of "doing good deeds has vested interests" will be realized.

Because anti-counterfeiting 1 10 needs to give extra rewards to genuine consumers through SMS query, relevant advertising information is rewarded to consumers in the form of implantation and vouchers, which skillfully realizes the purpose and effect of transforming advertising behavior into consumer interests. It is equivalent to advertisers supporting public welfare, providing sponsorship, and making advertising promotion activities justified.

(Counterfeiting 1 10 Honorary partner or strategic partner. Thank you. Sponsored by Youngor. Or the incentive sponsorship provided; Counterfeiting 1 10: Solve problems, create value, generate income and achieve a win-win situation; Youngor will provide 1 10 consumption incentives with a total value of 10 billion; Youngor will set up a public welfare image and spread brand value through the comprehensive bundling promotion of counterfeiting 1 10. )

Statistics of product-related advertisement short message resources in anti-counterfeiting system110;

Industry:

Liquor = 1 1 100 million bottles; Beer = 97 billion bottles and cans; Drugs: 50 billion boxes and bottles; Red wine = 1 100 million bottles; Drinks = 60 billion bottles; Milk = 50 billion bottles and bags; Cosmetics; Health products; Daily necessities; . . . . . . About 300 billion; (Speaking with data: How many products there are, how many advertising resources related to public service short messages will be generated)

Related information:

The special incentive fund for consumer protection was launched.

Source: CCTV.com, July 2, 2008.

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A few days ago, the consumer special incentive fund project jointly established by China Consumer Protection Foundation and China Association for Science and Technology (Beijing) Network Technology Research Institute was officially launched in Beijing. According to the organizer, the fund project will encourage consumers to check and verify the authenticity of products through the anti-counterfeiting system of 1 10, and put forward the slogan of "extra rewards for genuine products and bonuses for purchasing counterfeit products".

Wang Zhaomin, the project director, introduced that the purpose and purpose of the "Special Incentive Fund for Consumption" is to establish a brand image for enterprises and build consumer trust while achieving safe consumption. Since the establishment of the project, the project has been widely supported by relevant state departments and all walks of life. Relying on and combining with the national market supervision and 123 15 law enforcement system of the State Administration for Industry and Commerce, the integration of protecting well-known trademarks, purifying the market and investigating, cracking down on and preventing counterfeit and shoddy acts has been fully realized. At the same time, the promise of "buying fake goods and giving bonuses" advocated by the project organizers, using the assured brand logo, is a brand-new measure and proposition adopted by "Counterfeiting 1 10" to protect high-quality brands and control counterfeiting.

It is reported that the specific operation mode of the special incentive fund for consumers is that when consumers obtain and use enterprise products with the "assured brand" logo through the anti-counterfeiting system 1 10, consumers who buy famous and genuine products will receive additional rewards, and consumers who buy fake and shoddy products will receive rights protection funds, subsidies, genuine products or bonuses. For example, when the well-known domestic product "Maotai" uses the "Assured Brand" logo, consumers will get additional rewards for products such as Youngor and Yunnan Baiyao toothpaste if they buy genuine products through counterfeiting 1 10 verification; And if consumers buy counterfeit products of "Maotai" through anti-counterfeiting 1 10 verification, they will receive corresponding bonuses from "reward fund" or genuine "Maotai" from enterprises.

According to experts, the brand-new concept and mode of "Don't worry about normal consumption, but you can get a bonus when you buy fake goods" advocated and implemented by "Counterfeiting1/KLOC-0", focusing on consumers' interests, effectively solved the problems in the process of fake and shoddy sales, such as difficult identification, less participation, intentional purchase, and dare not fight. In the past, even if many enterprises found counterfeit products in the market, they were afraid of having a negative impact on genuine sales and did not dare to crack down on them in a big way, so counterfeiting was even more unscrupulous. Now, if the counterfeited enterprises adopt the anti-counterfeiting methods and means of "extra rewards for genuine products and extra rewards for fake products", it will achieve the effect of eliminating negative effects and establishing a positive brand image. The sales of consumers and genuine products will not decrease, but will greatly increase and improve. With the participation of the masses, the purpose of curbing counterfeiting will be fully realized. At the same time, the organizers of the consumer special incentive fund will also inform the local industry and commerce, technical supervision, public security and other departments of counterfeit and shoddy goods discovered by consumers in a timely manner, so that unscrupulous businesses can be quickly sanctioned and governed.

About anti-counterfeiting 1 10:

Adhere to the basic principle of "public welfare always comes first and income always comes second";

Adhere to the circular principle of "public welfare creates income, and income promotes public welfare";

Carry out the development policy of "public welfare is getting better and better, and income is increasing";

Carry forward the spiritual program of "public welfare promotes harmony and benefits society";