Summary of promotion activities of building materials

At the end of each activity, we need to write a summary. Next, I would like to recommend a summary of building materials promotion activities to you. Welcome to reading.

Summary of building materials promotion activities: I am glad to have the opportunity to join Beijing * * *, and have a good platform to show myself in such a big family full of energy, self-confidence and strong perceptual culture; Give play to one's own advantages and make up for one's own shortcomings; Constantly accumulate your own business experience and principles, and make contributions to Beijing * * *! At this time, my heart is full of infinite gratitude and expectation!

10,2010 It has been half a year since June. At the end of this year, my nephew summed up his work in the past six months as follows:

1. Knowledge accumulation of system products: As I just joined the building materials sales industry, I have a basic process to know and understand the company's products, from the development trend of pipe fittings, plumbing pendants and floor heating to the expansion of bathroom products in Warfield, which constantly explains a problem: the company's benign development and growth!

Second, the development and construction of business channels: the sales areas I am responsible for are Qian 'an, Guye and Kaiping. From the first visit to the second purchase channel, there are 27 effective customers, including 8 Class A stores and the rest are Class B customers. One of the Class A stores is a big customer, with a total purchase of more than 100,000 yuan in half a year, mainly based on temperature control valves. It is planned to make a water heating series at the end of the year or early next year. The customer situation of 27 customers is relatively stable, and next year's product sales will increase more products.

Third, brand building is particularly important: in the series of products of * * *, the product positioning of "We only do high quality" fully demonstrates the company's foresight and customers have also given high praise. Every floor drain, every hose, every angle valve and every meter of pipeline embodies the company's self-monitoring from production to sales to after-sales service. Of course, the brand cannot be achieved overnight. Relying on execution, relying on word of mouth, relying on the efforts and dedication of our team!

Fourth, the customer is always God! Under the premise of ensuring the interests of the company, every question raised by every customer is precious to us! Whether it is product improvement or marketing, customers will help us provide valuable advice. So when I encounter problems, I will try my best to think about solutions from the customer's point of view. Of course, customers will appreciate it, and at the same time, it will increase the customer relationship with customers. It is natural to purchase goods.

5. Statistics of sales data: As of February 25th, 20 10, the accumulated sales receipts in the area I am responsible for are more than RMB 10000, and the products sold locally have also gained a certain market share, which has been' satisfied' by the dealers.

To sum up, I have made a summary of my understanding of the company, market and customer development in the past six months. Admittedly, I have many shortcomings in my work.

However, under the positive influence of the company's corporate culture and with the help of my colleagues, I improved myself, better integrated into the big family of Beijing and became a qualified family member.

Summary of building materials promotion activities 2 Through half a month's preparation and three days' continuous efforts, this activity is among the best in both sales volume and orders. Whether it is the market, peers or consumers, they have won a good reputation, exceeded the expected sales, and achieved the role of enhancing team confidence and morale.

In view of the promotion and improvement of the next stage of work, and strive to make progress in every activity, I hereby sum up my experience for your discussion and study, and hope that you can learn from it.

This summary is divided into three stages according to the time span: preparation stage, promotion stage and closing stage.

Generally speaking, the preparation stage is a bit hasty, a little more detailed than other brands. At this stage, we will try to explain the achievements and shortcomings of this promotion from the aspects of (community, decoration city, storefront)-outer circle, (publicity, network)-online, (personnel, materials, price, products)-inner circle, offline and so on.

Community level:

At the beginning of the month, there will be a large-scale event at the end of the month. Continuous tracking was carried out in the middle. From the scene, it is difficult to define the effect. But this awareness of storing customers in advance should be established; The promotion of community activities is not obvious, the follow-up foundation needs to be improved, the network organization needs to keep up, the model house needs to be established, and the designer woodworking channel needs to store customers in advance.

Decorative city level:

Decorative city level is mainly aimed at the main venue of the event, and two kinds are prepared: one is wear-resistant winged beans, and the other is stylized antique Fraxinus mandshurica. Not only the paving effect of the atmosphere, the trampling experience on the spot, but also the introduction of this activity (accidentally bumped into it, originally the shop used inkjet printing. The decorative city was not allowed to be used, so it was put into the venue, forming a very atmospheric "tent" with the theme of activities. On the one hand, it also shows that the preparations for the decoration city are relatively lacking. On the other hand, some things have not been communicated well in advance, and there is no good communication about where to use and where not to use the decorative city. Those materials can be borrowed, and they must be self-provided and difficult to communicate with. Many chairs and tablecloths can be used, so there is no need to buy them yourself. In addition, easels, X-shaped frames, environmental protection bags, folding tables, orderly wood carvings, pens, etc. are properly arranged in the whole venue, and the atmosphere complements the surroundings. Communicate with the decoration city in advance to realize the goal of arranging the experience area next to the T-stage of the main venue.

(Disadvantages: there are no scattered samples after laying, and there are no certain series of colors and patterns; Special price stickers, price stickers, and later made up; The bottled water that the on-site personnel drank was later replenished; The chair is not fully prepared; There is no signature desk, and the formality is not enough; )

Store level:

The single-pressing activity plays a great role in promoting the climax of the activity. Especially two days before the event, all staff should be trained in the event first, and attention should be paid to details when interpreting the content of the event;

Secondly, the image of the store has changed a lot (the cleanliness has been greatly improved). The price labels are all unified, the special price labels are all unified, the X-frame layout is in place, and the easels, gifts (wood carvings, silk quilts, environmental protection bags), shop banners, floor stickers, outdoor small inkjet printing, DM single pages in the store, flag hanging, sample display and photo album display are all in place. (you can also strengthen the layout, such as adding banners to the balloon arch; Welcome guests, fruits and other foods, small gifts into the store; Also, prepare several big empty boxes and stick big "gifts" or "prizes" on the empty boxes, preferably calligraphy. If yellow characters are printed on a red background, the font size should be at least1m *1m. )

Publicity level:

The publicity level includes newspaper soft articles, short message platforms and the following network platforms (mentioned separately). Newspaper soft articles should be sent half a month in advance, only one week in advance; The SMS platform should be sent one week in advance, this time only one day in advance (content: now you can save up to * * * * Yuan m2 on buying a floor! The first-class longan is * * * yuan ... The annual price limit signed by the president is only three days * * * * Date * * * XXX Decoration City Store Tel 00000000); Other networks have no key support, and other media have no key support. In the outer circle of the whole decoration city, there are no arches, banners, colorful flags, knife flags and other forms and corresponding stickers, and the terminal interception outside the decoration city is insufficient.

The president signed a contract and related activities to win some resources in the market;

Personnel level:

The overall staff is relatively sufficient.

(XXX, XXX, XXX/in charge of the store), (XXX, XXX/in charge of the venue), and 2 temporary promoters (in charge of intercepting the people entering the venue). (participants don't have a thorough understanding of materials and prices; Pro-promotion has no formal training and lacks understanding of activities. The number of people can be increased to 5, with 1 person at the door responsible for image display, 2 people in charge of interception on the third floor, 2 people in the store responsible for reception, introduction and image display, and 5 people forming a road map; ) Be sure to enhance the interception ability of personnel, add 3 to 5 placards if possible, and March in the market. Some businesses use body painting to attract attention. )

Material preparation:

Material preparation, including the support of factory special price board (modified board), the support of gifts on the day of the event (half price), samples and so on. Factory, strengthen * *, strong support; Solid wood from * * * longan * * round beans, * * wings beans all reflect the full preparation of this material. In terms of color, there are light ash trees, light reinforcing plates, neutral peach trees and dark round beans. In terms of specifications, there are short-board plaid wood, DM plates made of other materials, flags, X exhibition stands, easels, floor stickers, ink paintings, wood carvings, umbrellas, cups, silk quilts and so on. , are relatively complete.

Price level:

The key to the success of this activity is the price. As a promotional activity, price is an important reason for buying. Pay attention to several points in price;

First of all, you can determine a special price board as the lowest price in the market, preferably the same material of other brands, and the price must be the lowest. Even if it's a stunt, we should make the best use of it. Although this purpose is not necessarily to attract people's attention, customers may be aiming at this price reduction.

Secondly, the strength of the same activity brand represents the strength of an enterprise. If it is not the first one, don't have the same materials as other brands, otherwise it will only have negative effects and provide consumers with a goal as a reference (* * * and * * have made our reference and played a great reference role in our activities);

Thirdly, referring to the basic consumption gradient of the whole decoration city, we can judge the consumption power of most consumer groups. We can customize unique products (special price board, modified board, etc.). ) According to this information. For example, the consumer group of * * * Decoration City is medium, so at the medium price, some materials can be specially studied.

(Price changes are often static, which is an important part of lagging market information, such as * * * * longan * * yuan, so-and-so * * * yuan, which is obviously used to set off so-and-so yuan. This example reminds us that market personnel must have certain flexible coping ability, be able to dynamically grasp the whole market trend and adjust the market and countermeasures at any time. This requires a flexible decision-making process during the special promotion period. )

Product level:

The placement and display of products, the selection of colors, the customization of specifications and the unification of packaging, some defective products should be prepared in advance (don't make customers dissatisfied with the original products because of the damage of models). On the special price board, we should consider different colors to meet consumers of different ages. When we don't care much about specifications, we can use more modified boards. First-class products on packaging are an important factor to convince consumers; The small A on the back is also a key step for our success in this promotion. Furthermore, product certification marks and authoritative certification marks are also a good hard indicator to win consumer recognition.

The following are the technical selling points of the product. At this time, many technical selling points can be enlarged. (There are not enough samples, and many of them are out of stock; There are many products that are not sampled at all, resulting in many products that can be produced and cannot be sold; To do this, you can make a sample presentation manual.