What's the difference between mobile card and Unicom card in business? What is the monthly card information of M-Zone?

China Mobile holds the right to speak at the entrance of the mobile Internet. In the past two years, China Mobile has made frequent bets on the mobile Internet. From the cooperation with Google, to the attempt to expand mobile search applications, to the eagerness of enterprise mobile information management software, and to the vigorous development of Fetion, China Mobile has made in-depth progress in the field of mobile Internet.

It is reported that as of the first quarter of 2008, the number of active users in the instant messaging market in China increased by 65,438+0.5% month-on-month to 396 million, up by 5.4% year-on-year, maintaining a steady growth momentum. From the perspective of market structure, Tencent QQ, Microsoft MSN and Fetion rank among the top three in the industry.

Obviously, China Mobile's Web2.0 platform is closely related to 3G network construction. At present, China Mobile is planning to start the second phase of TD network construction. It is generally believed that 3G will give wings to the development of mobile Internet. Therefore, when the application of mobile Internet services is constantly flashing, China Mobile will inevitably sow the seeds before 3G starts.

Some experts said that China Mobile has now extended its reach to the mobile Internet. In the future, whether it is the entertainment application of mobile Internet, or the business application level of mobile commerce, mobile marketing and mobile informatization. There is no doubt about the control and position of China Mobile in the industrial chain.

On the eve of 3G, both China Mobile and downstream manufacturers aim to occupy the bridgehead of mobile Internet in advance. Moreover, from an international perspective, well-known multinational operators have increased their investment in mobile information services. These are the "imitation" objects of China Mobile, as an operator, setting up mobile information in advance and laying out the mobile Internet.

Mobile Internet is the direction of innovation.

Undoubtedly, the mobile Internet will be the main innovation direction of operators.

First of all, from the operator's point of view, traditional voice services show a continuous downward trend, while the proportion of new services is on the rise. According to the data of China Internet Network Information Center, 50 million users have tried to surf the Internet with their mobile phones, and the demand for mobile Internet terminals has shown an explosive growth trend.

China Mobile's financial report shows that in the first half of 2008, the number of registered users of China Mobile Fetion reached118100000, ranking third in the instant messaging market in China and third in the IM market in the Mainland.

Secondly, in terms of netizens, as of June 2008, the total number of netizens in China increased by 56% year-on-year to 253 million, surpassing the United States (223 million) for the first time, ranking first in the world. Internet users' consumption habits can be transplanted to the mobile Internet, thus becoming the target users of operators.

Thirdly, from the perspective of 3G applications, with the improvement of 3G networks in the future, the improvement of data transmission speed will stimulate the explosive development of mobile Internet services. In addition, the Internet browser for mobile terminals is very mature, and it can be predicted that 3G users will browse a lot of Internet content through their mobile phones.

Finally, from the perspective of competition, several operators are gearing up at present. China Telecom's huge acquisition of C-network is precisely because of the advantages of CDMA in the 3G era, and China Unicom has also revealed that the new company will strive to occupy the market share of 3G service users13 in the future, and it is estimated that it will invest10 billion yuan in 3G-based mobile services in 2009 and 20 10.

The business model is still a difficult problem.

The innate advantages of China Unicom WCDMA;

There are many models to choose from, and you can directly use parallel 3G mobile phones.

WCDMA 3G mobile phones, whether supported by manufacturers or popular models currently on the market, occupy an absolute number of positions in 3G mobile phones. By then, China Unicom can directly customize the latest and most popular overseas 3G mobile phones, and at the same time, domestic users who buy parallel 3G mobile phones can directly enjoy 3G services without changing their mobile phones, which is obviously an external objective condition that China Mobile and China Telecom cannot envy.

At present, the most stable and widely used 3G standard.

The competitive advantage of Unicom lies in its mature industrial chain, high-speed network speed and perfect network. It is reported that Unicom's 3G network is fully compatible with the "parallel" WCDMA circulating in the market, and users only need to replace a new Unicom card. By then, the new Unicom will build the highest stage of WCDMA-HSDPA and HSUPA 3.5G networks in big cities such as Shanghai, Beijing, Nanjing and Guangzhou. By then, the download rate will reach 14.4Mbps, the upload rate will reach 5.76Mbps, and others will generally be below 4 m.

TD, a country with175,000 users.

WCDMA has more than 200 countries and 253 million users.

CDMA2000, more than 20 countries, 30 million users.

China Unicom WCDMA will be released soon, and it is estimated that it will not restrict the access of revised mobile phones to the network. You may wish to pay attention to the following models, which can give full play to the advantages of WCDMA, and some models can also support advanced technologies such as HSDPA and Wi-Fi to adapt to future network upgrades.

May 100% compatible with domestic parallel WCDMA mobile phones.

Although judging from various indications, whether China Unicom can officially release its number in May this year depends on its network construction speed, at least for more people, there will be no long wait to experience the real WCDMA network.

China 3G licensing is just around the corner, and WCDMA mobile phone products are collected.

We believe that the opening of the new Unicom WCDMA is not far off. Today, we will continue to launch 3G mobile phones that can support WCDMA networks. Look at the product first, and don't talk nonsense.

"M-Zone" adopts a novel monthly short message form, and also provides a variety of fashionable and fun customized services. With STK card as the carrier, it can accommodate more fashionable entertainment functions and create an instant, convenient and happy lifestyle for young people. There is also a special STK card to join the M-Zone, which can not only store more phone books and short messages, but also accommodate many entertainment functions. If you want something, just click the menu. You arrived first while others were still sending service information. The horoscope and entertainment news will aim at fashionable and avant-garde boys and girls, and send the latest trends of idols and the headlines of entertainment circles to mobile phones at any time. It's hard to think of fashion! Still struggling to find your favorite standby pictures and ringtones on the Internet? M-zone built-in picture ringtone download ranking, so that you can keep abreast of the trend. Not to mention mobile QQ, netizens regard it as precious as life, and often forget to "move" because they are busy with QQ. The powerful chat tool in the M-Zone is perfectly transplanted to the mobile phone, and you can also Q when walking on the road! Netizens teased and twisted. Location query service is also very cool to use. If you want to find the location of a nearby entertainment and dining place or post office bank, just enter the name and the mobile phone will tell you its location and distance. In addition, it can provide the best bus or self-driving route. Since then, no one dares to say that you are a "road idiot".

The colorful data service is undoubtedly one of the brand characteristics of M-Zone. As the most convenient data service, MMS can fully show the personality and creativity of the people in the "M-Zone" in the era of picture reading, and is also widely welcomed by the people in the "M-Zone". This year, in order to give back to customers, Huizhou Mobile M-Zone launched a MMS tariff preferential activity that is closer to customers' needs and interests. From August of 17, the multimedia message communication fee will be adjusted to 0. 15 yuan/article.

Tariff policy close to young people

In view of the consumption characteristics of young users who love to send short messages, Huizhou Mobile has carefully designed the tariff policy for users in "M-Zone": First, it inherits the brand advantages of Shenzhouxing, and adopts the prepayment method for "M-Zone", with real-time deduction and real-time recharge, so that young users who pursue openness, democracy and freedom have a clear sense of consumption. Secondly, aiming at the characteristics that customers mainly use short message service, we will launch short message service packages. For example, 20 yuan can send 300 short messages in the network and 30 yuan can send 500 short messages in the network, thus making "M-Zone" more favorable, more cost-effective and more competitive than other brands. In this way, young users can freely express their feelings and communicate with each other through mobile QQ.

Wave after wave of preferential measures

From July 13, customers in M-Zone roamed in China, and the outbound and inbound charges were all-inclusive 0.39 yuan/minute, which was 70% higher than the original charges. For another example, the activation package of 16 yuan was launched from August 17, and the services and functions of the first activated M-Zone Card Set 10 yuan SMS package, caller ID (free in the first month of activation) and 6 yuan CRBT package were launched.

What's more worth mentioning is that in September this year 15, the automatic roaming function between Hong Kong and Macao was launched in the M-Zone, and the call charges were very cheap when roaming. For local callers in Hong Kong 1. 19 yuan/min, all calls between the mainland, Taiwan Province Province and Macau were 3.99 yuan/min, and international calls were 7.99 yuan/min, and all calls by the called party were 2.99 yuan/min. When roaming in Macau, call Macau at 3.49 yuan/minute, call all telephones in Taiwan Province Province and Hong Kong at 6.29 yuan/minute, make international calls at 6.29 yuan/minute, call all called parties at 5.99 yuan/minute, and receive calls at 2.69 yuan/line in the network for free.