Summary report on personal work of marketing post

Time flies and a piece of work is over. Looking back on my past work, I feel very fulfilled and gained a lot. It's time to sum up past achievements in the work summary. The following is my personal marketing job summary report, welcome to read!

Marketing post 1 personal work summary report

I started to work as a marketing information technology assistant in the Metrology Department of the Power Marketing and Trade Department of the company from 1 1 month _ _. With the care and help of department leaders and colleagues, I have made great progress in work, study and thinking for more than a year. My work, study and idea analysis are summarized as follows:

First, in-depth study of political theory and continuous improvement of political literacy.

Over the past year or so, I have carefully studied the master plan of China Southern Power Grid, the spirit of the working conference of China Southern Power Grid and China Southern Power Grid Corporation, the regulations of Yunnan Province and China Southern Power Grid Corporation on energy conservation and emission reduction, and the speech of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Through learning, we have further improved our understanding of the advanced nature and further understood the importance of the general plan of China Southern Power Grid. I deeply understand the spirit of "unity is strength, tenacious struggle and endless" and understand the spirit of "methods are always more than difficulties, perseverance and hard struggle", which will be a powerful driving force for my future work and a powerful weapon to overcome difficulties.

In addition, I also use the internet, television, newspapers and other media to understand and learn political current affairs, pay attention to social and political life, and greatly improve my consciousness and enthusiasm for political learning.

Second, study hard and improve professional knowledge.

In terms of business knowledge, I participated in the innovative training of marketing work organized by Internet companies and the training of marketing related skills organized by companies. In addition to participating in various trainings organized by the company, I also humbly ask the professional and technical personnel of Tongfang Company and various power supply bureaus for the knowledge of marketing informatization and automation, and learn the professional knowledge of informatization and automation independently according to the needs of work. In addition, I studied for a master's degree in control theory and control engineering at the School of Information and Automation, Kunming University of Science and Technology at the weekend. In this more than a year, I have basically completed the course of master of engineering, and my theoretical knowledge has been greatly improved. Pay attention to summing up the gains in the learning process and publish an article on Yunnan electric power industry.

Third, do your job well and improve your working ability.

In the past year or so, under the arrangement of department leaders, I mainly participated in the following work:

(A) the construction of marketing monitoring center

By integrating customer service system, 95598 system, negative control management system, demand side management system, dispatching mis, marketing field monitoring equipment and other resources, the marketing monitoring center establishes a new marketing workflow monitoring management system, truly realizes end-to-end management and comprehensively improves the level and level of marketing services. From the beginning of the construction, I participated in the compilation and improvement of the construction scheme of the marketing service center system of Yunnan Power Grid Corporation, and participated in the coordination of relevant contractors during the whole construction process, and undertook the daily management and maintenance of the software and hardware equipment of the monitoring center. After the trial operation of the system, the contents that need to be improved in the marketing service center system are compiled by soliciting the opinions of various departments, and the monitoring center is accepted at the end of the year, and the ideas for the later construction of the monitoring center of Yunnan Power Grid Corporation, the operation management system of the marketing monitoring center of Yunnan Power Grid Corporation, and the post responsibilities of the marketing monitoring center of Yunnan Power Grid Corporation are compiled and improved. Up to now, the Marketing Monitoring Center has completed 73 functions, including 63 business functions and 10 data filling functions. Among the business functions, there are 23 power generation and power supply modules, demand side management 15, marketing operation 13, quality service 10, and 2 others.

(B) County-level companies "integration" work

As the "Three Major Projects" of this year's marketing, I participated in the compilation and improvement of the Implementation Plan and Business of Integrated Customer Service System, the Integrated Business Process Specification for Marketing Information of County-level Power Supply Enterprises of Yunnan Power Grid Corporation (for Trial Implementation) and the Detailed Accounting Rules for Comprehensive Electricity Consumption of Marketing Information of County-level Power Supply Enterprises of Yunnan Power Grid Corporation (for Trial Implementation). In view of the network problems exposed in the implementation of "integration", I participated in the compilation and improvement of the Project Book of Yunnan Power Grid Marketing Integration Network System Construction, and participated in the organization and implementation. Participate in the exchange meeting of "integrated" customer service system with on-site technicians, collect and sort out the opinions of all units on the system and the problems in the use process, and complete the "FAQ of integrated customer service system". At present, "integration" has completed the implementation of three core modules of copying, checking and receiving in 689 power supply stations of 66 county companies.

(3) Wuhua Branch of Kunming Bureau will pilot the construction of a 7_24-hour digital business hall.

Participate in the compilation and improvement of the 7_24-hour digital business hall construction scheme, and coordinate the problems in the construction process of Kunming Bureau, Yundian Tongfang and other related units. At present, the civil engineering part of the 7_24-hour digital business hall has been completed, the software development is over half, and it will be put into use soon. At that time, users can pay the electricity bill in cash or other ways, and handle the inquiry and installation business 24 hours a day in a full self-help way, which will enable users to complete their business faster, save time and flexibility, and also save the power supply cost.

(D) Construction of mobile marketing operation system

Participate in the preparation and improvement of Yunnan Power Grid Corporation's marketing mobile operation subsystem scheme and Yunnan Power Grid Corporation's marketing mobile operation subsystem technical agreement. To organize and coordinate Kunming Bureau and Yundian Tongfang to take the lead in developing mobile pilot applications in the inspection brigade of Kunming Power Supply Bureau in combination with the actual situation of Yunnan Power Grid. At present, it mainly realizes the common inspection functions such as comprehensive inquiry, power supply notice inquiry, user file information, review and rectification notice, filling in on-site treatment sheet, problem notebook and so on.

(five) to participate in the preparation of various specifications.

Participated in the compilation and completion of Code for the Construction of Distribution Team of Yunnan Power Grid Corporation (16 volumes), Management Measures for Predicting and Pre-controlling Marketing Safety Dangers of Yunnan Power Grid Corporation (Trial), Marketing Standard System of Municipal Power Supply Enterprises of Yunnan Power Grid Corporation and Marketing Standard System of County Power Supply Enterprises of Yunnan Power Grid Corporation.

(six) to complete the daily work of the measurement department.

Complete the settlement of power transmission from the west to the east, review the configuration of electric energy metering devices in online power plants, prepare marketing metering and marketing project plans, and track the completion of projects.

By participating in the construction of marketing monitoring center, I have a comprehensive understanding of marketing workflow; Through the county-level "integration" construction, we have a certain understanding of the marketing business, process and existing problems of county companies; Through the construction of digital business hall and mobile marketing operation system, I realized the importance of informatization and automation to the development of an enterprise. By participating in the compilation of various specifications, my writing level has been improved to some extent; Through the daily work in the metering room, I have a comprehensive understanding of the electric energy metering device and my working ability has been comprehensively improved.

Fourth, its own shortcomings.

(a) in the face of new positions, the business scope has expanded a lot, and higher requirements have been put forward for professional technical knowledge and business ability; Although after a period of hard study, I have basically mastered the relevant professional knowledge and business knowledge, which can ensure the development of the work; However, the depth and breadth of these professional knowledge are far from enough, and we need to study hard in the future work.

(2) There is still a gap in communication and coordination ability, which needs to be further improved.

Verb (abbreviation of verb) future work plan

In the marketing department for more than a year, with the care of leaders and the support and help of colleagues, I have made some achievements and learned a lot of marketing management knowledge through my own continuous efforts, and I have a new understanding of the company for the electric power employees who were originally in the front line. After returning to power transmission and transformation, facing the new post, I will strengthen theoretical study, apply what I have learned, constantly improve myself, especially the study of new technologies and theories, work hard, exercise and grow in practical work, constantly accumulate work experience, improve my business ability and work level, and make new and greater contributions to the construction and development of electric power!

Summary report on the work of two people in marketing position

1. Personal performance completion this month.

In June, it was actually completed 5438+ 10: 3 accounts were opened, and 2 were actually valid, with a market value of 390,000. The appraised assets were increased by 490,000 yuan, and the handling fee was increased by 500 yuan.

Second, the shortcomings and suggestions in this month's work:

1: Compared with Wei Lan, my overall professional quality in bank outlet marketing is not very high, and I need to strengthen training and practice urgently. Seriously study and train in the company, listen to the guidance and education of the leaders, and also learn from other good colleagues, learn some good methods they have made, summarize and classify them, and make good use of them.

2. The overall work and products of Hubei Branch are not connected enough, and many businesses cannot be fully developed, which is closely related to the marketing of stocks, funds, wealth management, Li Jintian, Jinniu Eye, Golden Sunshine Jin Zhihui and financial integration. There are still many businesses that have not been followed up. For example, several products of Golden Sunshine are different, as well as Hong Kong stocks, B shares, third board, agreement repurchase, futures, stock index futures, and listing of the New Third Board.

3. Self-management is chaotic, long-term follow-up to customers is not enough, and the continuity of telephone messages is poor. When it is really impossible, they can take some appropriate measures to carry out customer development work, and finally ensure the accuracy of customer information telephone number, home address and funds, and improve efficiency.

Three. Learning and training

1. Attend the meeting and training in Jiangbei District of Marketing Center.

2. Participation in regional meetings.

Iv. Work plan and objectives for next month

This month's performance is not very satisfactory. I didn't achieve the goal I set at that time. I have to reflect on whether my method is correct. When the work is not going well, I have to ask myself where I can change it. I will go to Wei Lan to study next month. He can open so many accounts in a month because of his company and bank. I also want to make good use of my own resources and make my own achievements. Performance speaks for itself. Wei Lan's success is reflected in his performance, which shows that if an account manager does well, his performance will be good, which means his method must be right. He found such a method and shared it with us. We just need to copy it. There is nothing to think about and nothing to doubt.

Verb (the abbreviation of verb) is the main task of next month.

1, strengthen the study of new business knowledge and professional knowledge.

2. Continue to do a good job in regional personal marketing competition.

Summary report of three people's work in marketing position

Unconsciously, I have been working for more than a semester. In this month, the workload is not big, but I have a lot to learn. Although I used to be engaged in real estate marketing, marketing knowledge is always a bottomless abyss. This is why I like this job more and more. I often hear and encounter that in order to compete for performance and commission, marketers often do whatever it takes. Fortunately, there is a harmonious marketing atmosphere at present. Colleagues compete with each other and help each other. Every disagreement can always be eliminated in communication, and every problem is often solved by brainstorming (even if there are only four of us). It is precisely because of such a strong corporate atmosphere and team spirit that it gave me the nutrients I needed to grow up.

However, through my work, I still find that there are still many shortcomings that need to be solved urgently. First of all, I have just entered the business, but I haven't learned about the corporate culture of real estate and the relevant situation of this project, and I haven't shown a good reputation and image when introducing enterprises and projects to customers, which leads customers to have a little knowledge of our corporate brands and projects. I think as a real estate consultant of a large enterprise, we should not only be proficient in selling houses, but also make customers feel that they have advantages over other real estates in terms of corporate brand, community environment, property quality and employee quality, and strengthen their confidence in buying. In view of this problem, my colleague Xiao Shen and I had a profound discussion, learning more and asking for advice more, and building up our absolute confidence and superiority in the brand of this enterprise from ourselves, thus infecting every customer.

Secondly, because all the houses were basically sold out when we went in, only two sets of 170 flat large-sized houses and shops were on sale, so we can basically say that we have no experience in shop marketing. I think, compared with high-income investment groups such as houses and shops, the purchasing mentality and personal temperament are definitely different, so the marketing methods for these two types of customers must also be changed accordingly. For example, store customers are more concerned about the rate of return, so we should focus on introducing the surrounding development trends and prospects, strengthen customers' purchasing confidence, and let them buy happily and safely. I used to think that a good marketer must have his own personality, and a marketer without personality is just a waiter. But through practical work, I found that a truly successful salesperson should not only have the personality that can infect customers, but also have the ability to adapt to different consumer mentality at any time. At the same time, keep in mind that he is professional, polite, active in serving customers, giving customers more than he expected, and adhering to the professional ethics of putting the company's interests first. Therefore, in order to do a good job in the marketing of shops, I urgently need to improve my self-cultivation. I must make myself a real estate consultant suitable for the real estate atmosphere, regardless of personal temperament or professional ability.

In addition, because I haven't been in the company for a long time, I haven't had a chance to fully understand some rules, regulations and processes of the company, and occasionally I make some low-level mistakes. Although a lot of progress has been made with the help of the supervisor, there are definitely many places that are not clear enough. This aspect also needs to be improved in future work and life. On the one hand, I study more and ask more questions. On the other hand, I hope my leaders will spur me and my colleagues will give me some advice.

I know that personal development is inseparable from the development of enterprises, and doing every job well is inseparable from love. Therefore, in this promising enterprise, I will fully serve the company, love my post, work hard, be strict with myself, study hard and keep learning, face customers with mission-like passion, face the cause with a serious and rigorous attitude, create feelings for customers and create profits for the company!

Summary report on the work of four people in marketing position

I have been in the company for nearly 1 year. With the strong leadership and care and support of the company's leaders, I made great progress in 20__, and initially reached the company's annual online marketing goal in 20__. Personal work for 20__ years is summarized as follows:

I. Annual Work:

1, familiar with the company

20__, joined the company in September. In order to integrate into the company team faster and better and lay a good foundation for future work, I stepped up my understanding of the company's workflow and became familiar with the company's corporate culture. Through understanding and familiarity, I am proud to join the company's team, but I also feel my own pressure. In the future work, I will be strict with myself, dare to innovate while adhering to the principle, and complete the task faster and better.

2, familiar with market work

As a marketing specialist, it is necessary to be familiar with and understand the market. In order to carry out my work better in the future, I often inquire about information in every activity, learn the planning safety of advertising companies, deepen my understanding of various market activities and have a deeper understanding of promotional activities. By participating in various activities, I have mastered various market organizations, operational processes and details that can be involved in activities, and improved my professional knowledge and effective experience in market activities. During the spring auto show, I learned about the management of various market expenses and participated in the compilation and revision of the expense management system and expense report of the market network department. The standardization of systems and reports is conducive to clarifying the rational distribution of marketing expenses and providing guarantee for marketing activities. However, in my expense reimbursement work in May, I almost suffered huge losses because I didn't pay attention to the details, and I learned a profound lesson from not grasping the details. Through this lesson, I will actively sort out and grasp the details in my future work, so that I can be more clear about my future work direction.

3. Participate in online marketing

In the past 20__ years, with the strong support and help of company leaders, the online marketing work has been continuously explored and promoted. In June, the trial operation of Cheyitong platform was started to promote the current "Promotion of 4980" promotion activities. In the current period, the effective hits of a single advertising news reached more than 2000 times, and the company's member pages were the first. In August, we cooperated with Chengdu full search website to carry out group buying activities, and * * * merged 69 vehicles; On June 5438+ 10, the manufacturer received it and used it. At present, the promotion message has been clicked more than 1000 times, and the online order conversion was realized for the first time, and three cars were delivered; In 65438+February, the company formally assembled1/cheyitong backstage, and the company 12 division also carried out online marketing. By the end of 65438+ February, 3 1, Market Network Department and 12 Division * * released the news 65438+. The news was pushed 3 times145 times, the number of views12374/kloc-0 times, the number of searches was 445868 times, and the number of calls1/kloc-0 times/6 times. The order was 7 times/kloc-0 times, and the transaction was/kloc.

In the work of network marketing, with the encouragement and help of the leaders, I studied and understood the market environment hard, focused on the advertising of network marketing, and achieved initial results in the actual feedback data. More people have learned to observe, transform and tell their own work with actual data.

Second, the existing shortcomings and improvement measures

I will be in blowing in the wind soon in 20__. Looking back on my work in the company in recent 1 year, although the workload is relatively large, there are not many bright spots, and many jobs are still unsatisfactory. To sum up, the shortcomings mainly include the following points:

1, lack of active learning and communication, unable to make full use of resources.

In the course of work, because I am unfamiliar with the automobile major, I don't understand and digest the marketing policy in time, which leads to the reduction of publicity efficiency or even mistakes, and I can't make full use of the superior resources. As the saying goes, "Three people must have a teacher". In the future work, I will actively strengthen communication with colleagues in the marketing department and business department, and realize resource sharing through the company's platform, so as to improve my business level.

2. Lack of planning and summary.

In the process of daily work, due to the lack of planning and summary, the purpose of work is not clear enough, the contradiction between primary and secondary is unclear, and concrete materials cannot be formed after the end of daily work, which often achieves twice the result with half the effort. The leader is dissatisfied or full of grievances. In the future work process, I will make a work plan carefully, complete all kinds of information recovery after work, strengthen the understanding of purpose, distinguish between primary and secondary contradictions, and strive to get twice the result with half the effort.

3. The major is narrow.

As a member of the marketing department, you should be versatile, so that talents can meet the needs of the company. My major is relatively narrow, and I don't know enough about other majors in the automobile industry, especially event planning and publicity innovation, which limits my development. In the future work process, I will strengthen the study of other majors, make full use of the company's resources, improve subjective initiative, and strive to become a multi-functional and compound talent.

Three. Measures and suggestions for completing the 20-year target plan

For the smooth development and sustainable development of network marketing, I make the following suggestions in this and other aspects.

1, network marketing specialist

Marketing activities are the basis of company marketing and play an important role in company marketing.

In the docking marketing activities and network marketing work of business units, most network marketing specialists do multiple tasks by themselves, and often the relevant data can't be put in place in time in an emergency, which leads to the confusion of the whole system of network publicity and network marketing and the extremely slow promotion speed.

Network marketing, a marketing model, is one of the key investments of the company for 20 years, a brand-new marketing model developed by the company and another marketing channel opened up. It is suggested that the company can appoint special marketing specialists in each business unit within 20__ years to connect marketing work with network marketing work in a directional way, so as to make the network marketing work develop steadily and rapidly.

2. News and image pages

Internet marketing has brought convenience to the marketing and publicity of the company, but due to the complexity of users of the network platform and the complexity of network communication methods, it is easy to produce bad information on the network.

In 20__, we will continue to strengthen news supervision and firmly grasp the publicity focus of deepening the concept of consumers buying cars. In terms of news, besides promotion, news will still be sent after being audited by the Market Network Department, and in every corporate news and promotion news, the amount of corporate news will be gradually increased, and the publicity of the brand, corporate culture and business philosophy of Wan You Yu Xiang Company will be strengthened.

In terms of page specification, we will continue to standardize polite language and establish a good corporate image for the company. In addition, we will invest new funds in the promotion and after-sales service of riders' activities, and present a three-dimensional "4s" on the Internet. For customers who participate in activities and enjoy services, we will guide the network marketing specialists of all business divisions and guide customers to publish information such as online car pick-up operation and after-sales maintenance operation on the auto forum. Combine traditional media advertisements, create three-dimensional online marketing propaganda, expand the influence of relevant customer groups, and then promote marketing to create better benefits and good reputation for the company.

3. Telemarketing

After 1 month of centralized purchase and use, 400 telephone customers are much more than those who directly present orders online. In the past 20 years, network marketing has achieved marketing volume, so it is imperative to carry out telemarketing. While strengthening the polite language of each unit, we will pay a return visit to 400 telephone customers on a regular basis to form a reporting system and reduce the turnover rate of 400 telephone customers.

Step 4 promote sales

At present, there is a weak phenomenon in online marketing. In the model stage of network marketing, we have not yet formed an effective means of rewards and punishments. Customers who buy cars online can't enjoy other surprises brought by online shopping, and online marketing specialists can't enjoy a certain degree of reward for selling cars online. All these have reduced our marketing volume and power consumption in online marketing. In 20__, I suggest that leaders can implement it in the first two quarters, and online car purchase will be rewarded. The online sales policy and prizes for online sales of cars by online marketing specialists not only stimulated consumers, but also improved the marketing enthusiasm of online marketing specialists, laying a solid foundation for the company to occupy a favorable terrain on the Internet.

Network marketing is quite complicated. It integrates all the contents of entity 4s, not as simple as promotion and marketing. Therefore, as a practitioner engaged in network marketing, we should firmly establish the consciousness of full-time operation, have a strong sense of crisis, and devote ourselves to the work with the spirit of being the master.

Summary report on the work of five people in marketing position

Time still follows the same law, and another month has passed. To sum up the marketing work in August, the national adjustment of liquor consumption tax caused a sensation in the industry, followed by cracking down on drunk driving and local alcohol prohibition. Joy and sadness along the way, confusion and emotion, excitement and helplessness. ...

I. Personal growth and shortcomings

Marketing needs the support of company leaders and the mutual help of colleagues. This month, I have made great progress in organization and coordination, business development and management:

1, the ability to deal with unexpected problems and grasp the psychological state of others has been enhanced;

2. Self-adjustment ability of mentality is enhanced;

3. The management experience of the team and the operation ability of the overall regional market need to be improved;

4. The overall market awareness needs to be improved;

5. The ability to learn, predict and control the market has been enhanced.

Second, the marketing performance review and analysis

This month's performance is still very small:

1, which laid the operating foundation of the company's key regional markets in southwest Shandong centered on Jining;

2. Successfully develop four new customers;

3. The total cash payment is 165438+ 10,000, exceeding the tasks specified by the company.

My analysis of my achievements is as follows:

1. Our company has been operating in Shandong for three years, so I have learned the experience and lessons from previous years. This year, I personally focused on finding key markets and operating Jining market with Jinxiang as the core. After two months of market operation, we have also explored some experiences, laying the foundation for next year's operation.

2. New customers are open to the outside world, and four new customers have been implemented. As the saying goes, "choice is more important than hard work", and the dealer's "strength, network, distribution ability, cooperation and investment consciousness" directly determines the quality of market operation;

Although I have completed the cash distribution task stipulated by the company, I am still far from the goal of 2 million set by myself.

The main reasons are:

A, the company's service lags behind, especially the delivery date, which seriously affects the marketing confidence of the market and dealers;

B, the speed of new customers is too slow and the quality of customers is poor;

C, key market positioning is not clear, not firm.

Third, shortcomings in the work.

Among the new customers I visited, there were more than 10 with strong intentions, but because I didn't follow up later, I didn't have enough confidence, but I rarely implemented them in the end, wasting excellent resources!

For Tengzhou market, the foundation is still very good, but the investment awareness and company management of dealers are too poor. There are several market mistakes:

1. Did not find other potential high-quality customers to supplement at the right time;

There is no way to guide dealers to operate the market by themselves according to our ideas.

For Pingyi market, although the local protection is serious, through the coordination of relations, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer.

Finally, I summarize my marketing work in August. As a liquor marketer, I would like to give some suggestions to the company:

1, focusing on brand image;

2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;

3. Strengthen the hardware investment of products. The first impression of a product should give people a feeling of "value for money, value for money".