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Questions about Sohu Zhang Chaoyang ...

Zhang Chaoyang's resume

Zhang Chaoyang-Sohu blog), from a single portal to a portal matrix. At the beginning of August, 2004, Sohu launched the professional search website "sogou (sogou.com)" with an independent domain name, hoping to get a slice of the search engine market. Last year, Sohu's sales amounted to 660 million yuan (2002: 240 million yuan) and its employees were 1 100. "

Hurun simply commented on Sohu. Perhaps he thinks that Sohu's performance is Zhang Chaoyang's performance and the best parameter of Zhang's personal wealth. We can look at the introduction of the leaderboard, "Zhang Chaoyang's personal profile: age: 40, birthplace: Xi 'an, Shaanxi Province, education: Ph.D., Massachusetts Institute of Technology, main company: Sohu Company (www.sohu.com), company headquarters: Beijing, listing place: NASDAQ -—S0HU Sohu Company (June 2000), main industry: SMS, online games and portals, wealth: 60.

1986 is a watershed in Zhang Chaoyang's growing experience. He was admitted by Li Zhengdao Scholarship to study at MIT. Zhang Chaoyang was active since childhood, fond of fantasy, unwilling to lag behind, and interested in many things. He learns to draw pictures, make model planes and play erhu, especially enjoying watching the outlaws of the marsh. He likes reading self-taught stories and Goldbach's conjecture, and secretly decides to study hard and get ahead in the future. In middle school, Zhang's ideal was to become a physicist. He thought that only by winning the Nobel Prize could he make a difference. This is the direct motive force for him to be admitted to Tsinghua University, and it is also the direct motive force for him to win the Li Zhengdao Scholarship.

From Xi 'an, Shaanxi to Beijing, from Beijing to the United States, the hometown is drifting away and the ideal is getting closer and closer. The turning point and change of life become a symbol. Today's Zhang Chaoyang is the result of ideal change. 1993 After working as a postdoctoral fellow in physics at MIT for several months, Zhang Chaoyang suddenly felt that studying physics for many years was not suitable for him. "In physics experiments, I found that I am an operational person, paying special attention to results, and I can't tolerate a set of theories, which will not be verified until 100 years later." At the same time, Zhang Chaoyang took a fancy to the business activities related to China. He was lucky enough to get the post of China Liaison Officer in the Asia-Pacific region of MIT, which gave Zhang the opportunity to return to China frequently.

1July, 1995, Zhang Chaoyang suddenly had a strong idea of returning to China to start a business, and the "Silicon Valley" entrepreneurship that can be seen everywhere in the United States aroused his enthusiasm. He clearly realized the amazing commercial and social value of the Internet economy, so he made up his mind to start a business. When he saw the opportunity of the Internet, he felt it was time to start a business. Zhang contacted ISI, and wanted to make ChinaOnline (China Online) collect and publish China's economic information through the Internet, so as to serve China people in the United States or those who are interested in China. At that time, the president of ISI had the same idea as Zhang Chaoyang and hit it off immediately, so he raised 1 10,000 USD. 1At the end of 1995, Zhang 65,438+0995, as the chief representative of ISI in China, began to collect and publish China's economic information through the Internet to serve Wall Street.

After his experience in ISI, Zhang Chaoyang felt that the market potential of Internet in China was huge. At the beginning of 1997, the ITC website was officially opened, but by the end of the year, the first financing185,000 was left, so fast that even the salary could not be opened. As a last resort, Zhang Chaoyang sent an emergency call to his investors, and three investors once again provided Zhang with a "bridge-crossing" loan of $654.38 million. 1February, 998, Zhang Chaoyang officially launched China's first web search engine-s0hu. 1In March, 1998, Zhang Chaoyang received an investment of 265,438+million dollars from two companies, including Intel, and his career began to flourish. 1September 1998, Sohu Shanghai branch was established;1June 1999, Sohu Guangzhou branch was established. In 2000, Sohu successfully listed on NASDAQ and acquired Chinaren, the largest youth community website in China. The large-scale development of online community has added new connotation to the portal website, making it the largest portal website in China and laying the foundation for its rapid business scale.

Zhang Chaoyang made a series of big moves at an inappropriate time, which made Sohu appear in more places. He quickly judged the great benefits of short messages to the Internet and tried to operate it as an industry that can be closely integrated with the Internet. 200 1, spent millions to achieve "Sohu Mobile Fashion Tour", and Zhang Chaoyang personally appeared as the chief image spokesperson, which really received unprecedented effects in the stormy Internet world and established the confidence of Sohu people. At the turn of spring and summer in 2003, Sohu once again brought a surprise to the online world: Sohu mountaineering team reached the top of Mount Everest. When the Internet is fully recovered and SARS is ravaging mankind, he will prove Sohu's courage and declare his ideals.

On July 17, 2002, Sohu took the lead in breaking the Internet deadlock in China and making a profit. Facing the competition between Sina and Netease, when choosing Sohu's profit model, Zhang Chaoyang worked eight or nine hours a day and rested on weekends. Sometimes there are various activities on weekends, which are also related to the company. In 2003, Sohu's good news spread frequently. On February 25th, Sohu launched the Korean game Knight to enter online games. In 2003, China, a listed company, ranked second only to Ding Lei in the wealth list of scientific and technological figures. Among the top 50 IT tycoons in China in 2003 announced by Hurun, Zhang Chaoyang also ranked in the top three. ...

"Netease has basically lost the advertising market in the past two years. In advertising, one is the competition of media content processing, and the other is the competition of advertising sales team's ability. There is basically no competition with Sina in non-advertising, because Sina is no longer an opponent in these aspects. " Subconsciously, Zhang's strategy is to destroy Netease first and then fight against Sina.

Behind the new Zhang Chaoyang

In March and April of 200 1, Sohu's share price took the lead in falling below one dollar. At that time, no one was optimistic about Sohu, and the media and individual websites questioned Sohu and Zhang Chaoyang just like a bullet in Sohu's face, because a dollar of Sohu was in danger of being delisted by Nasdaq. Zhang Chaoyang said: "I can also buy back shares with the company's cash, or two shares can be merged into one share and three shares can be merged into one share."

No matter what brilliant plan Zhang Chaoyang had to solve the problem, the predicament at that time was really serious. Zhang Chaoyang himself tempered himself in this dilemma. Zhang Chaoyang now admits that for a while, Sohu's products actually let the public down. From 1999 to 200 1, when the Internet market in China reached its climax, the old Sohu actually stood still. In Zhang Chaoyang's own words, it was a long March. There is no team, only Zhang Chaoyang is in charge. There's something wrong with the board. Zhang Chaoyang described his situation at that time: 30% invested in the board of directors, 40% invested in the media, and only 30% invested in products. Under extremely difficult circumstances, Zhang Chaoyang engaged in brand management, maintained the superficial scenery of Sohu, and enabled Sohu to make a continuous sound. 200 1 By 2004, Zhang Chaoyang claimed to have adjusted the serious problems of Sohu by "the way of Chinese medicine" and developed to the best state at present.

Zhang Chaoyang attributed the reason why he got out of the predicament and continued to develop rapidly to his and Sohu's strong reflective ability. It was this ability that was reflected in the initial failure, and I soon found that my team had problems from the board of directors to the management. In the case of brand marketing, they review their shortcomings that they are good at marketing and their products are not good enough. This painful reflection, in Zhang Chaoyang's words, is to "jump out of your own growth experience and become a generalist." Everyone has his own special growth experience, which will inevitably lead to cognitive deviation. Only by constantly adjusting ourselves, constantly examining ourselves with the third eye, and remaining in awe of everything, can we overcome our personality obstacles, endure humiliation and reduce the burden. Zhang Chaoyang told reporters that under the superficial propaganda, he is actually very cautious and pragmatic. He doesn't believe any mainstream statement in the market. He just stared at his feet and tried to cross the grass. Practitioners are analyzing.

Once upon a time, the media also played up the grand occasion of the CEO of five famous websites gathering in the West Lake. They eat hairy crabs and talk about Jin Yong's martial arts. Among the five CEOs, Wang changed his tune and bid farewell to Sina. The scenery in Ding Lei is no longer there, and Ma Yun wandered around the rivers and lakes, which makes people feel sorry and sad all their lives. For the first time, no one would have thought that two years later, one of the five CEOs would be Zhang Chaoyang, the president of Sohu who was bombarded by the media. Now it seems that there is some inevitability.

Contrary to the image of vigorous and resolute business activities, the real Zhang Chaoyang is naturally silent. Zhang himself explained: "The reason why I talk less is because I pursue the truth. I think it's hypocritical to say something useless. I am a quiet person and very introverted. If you have to talk for entertainment, you will often tell yourself: this is just entertainment. The biggest feature of my personality is that the pursuit of truth has reached a cruel level. Whether for yourself or for others. Can't stand the slightest bit of unreality. I ask myself to be honest with others and not to lie. What some people say may not be a lie, but there is a kind of psychology behind his words. When his mental state is at work, I can't stand it and will strip him naked. The pursuit of truth stems from the concern for people and their inner world, and is also related to learning physics. When studying physics, we should always explore the root of things and get to the bottom of everything that happens in the world. "

No matter how Zhang interprets his personality and the reasons for his success, and objectively analyzes his experience, we can see that the traditional culture of his birthplace, the campus culture of Tsinghua University and the modern western culture of the United States have basically cast Zhang's spiritual core. His silence, pragmatism, slowness and persistence, as well as profound accumulation, all come from Xi 'an's traditional culture. His cutting-edge, avantgarde and fashion come from Tsinghua and the United States. In fact, many people have had similar experiences, but they can combine two contradictory cultures well and use them freely, and control their rationality as instinct. In this respect, Zhang Chaoyang does have something extraordinary. It is by fully applying these cultural advantages to Sohu's career that Zhang Chaoyang has created a miracle, at least for the generation he represents.

The greatest contribution to the network: spreading new concepts

Internet is a high-risk industry. Even when Sohu was in a good state, the media said that Zhang Chaoyang was standing on the "hot wheels", and it was difficult to calm down. What is rare is that Zhang Chaoyang has a very firm confidence in his career. In the most critical time, Zhang Chaoyang never lost confidence. He firmly believes that the network he is engaged in is not a bubble.

Zhang Chaoyang's confidence comes from his deep understanding of the network. In the long run, as an excellent young returnee, Zhang Chaoyang brought not wealth itself, but thought and culture to the country. When most people in China didn't know about the Internet, Zhang Chaoyang introduced the Internet culture and the advanced operation mode of the Internet to Chinese people in an extremely cutting-edge way.

Speaking of contribution, Zhang Chaoyang thought a little and listed several aspects that he thought were valuable. First of all, tell people that the Internet can't be charged. There was no website at that time, and the last database was charged. Now all websites are free. The second is to promote the concept of venture capital, which is illustrated by Sohu, an actual successful example. Previously, some venture capital was introduced in China, but Sohu's practice was more formal and successful, which made the concept of venture capital deeply rooted in people's hearts. In addition, in the way of making a website, Sohu took the website as a brand from the beginning; In addition, it also brought the concept of "attention economy" to China's network development theoretically and philosophically. At the same time, it also provides valuable experience for China Internet in how to build the emerging corporate culture and establish the management methods of emerging companies. Moreover, the successful entrepreneurs, represented by Zhang Chaoyang, set up the image of a new and new human being who started a business and became rich for the young people in China, which had a great influence in a certain period of time. In this sense, Zhang Chaoyang is a model and a hero of a generation of young people.