General formula of marketing copy

Why can American literature write good friends, but marketing copy can't stand it?

It took me half a year to disassemble 800 copies of marketing copy and 300 copies with goods, and summed up a set of simple and practical general formulas for marketing copy. It has been tested for more than two months since August this year, and the monthly income has tripled, making it much easier to write.

Structural mode: summary-decomposition-summary.

For each copy, first summarize the key points and pain points of this copy, and then bring in the keywords. The next step is to decompose, introduce topics, bring stories, implant ideas, and insert golden sentences. Finally, summarize the contents of this copy and join the user-guided implementation plan.

Copywriting formula: user pain point+evidence+case+result+solution

Read all the marketing copy, except that the people who use it are different, write their own or others'. However, the result is always the same, and the copy is constructed by this universal formula. Every time I write a marketing copy, I also list this core, and then I go to find everything I need. The ultimate solution is to guide yourself to the value service you can provide, let others take the initiative to add you as a friend after reading this article, and then make a deal through private education.

Thinking structure: fear+interest+curiosity

Man acts because at least one of interest, fear and curiosity can touch his pain point.

For example, a friend who asked me about my debts recently received some collection information and asked me, is this true? Let me see, what is the standard? Credit card, lawsuit, credit card center, lawyer's letter and so on. I looked at the contents, except the name of a friend who is in debt, what is the last contact number, or should I unsubscribe and reply to T.

When a person still has pain points, it will stimulate his inner desires. I explained to them, I replied to those friends, why are you afraid of these short messages, and why do these short messages make you believe? Because you are afraid, you are afraid of being collected, because you care too much about collecting and don't pay attention to yourself. When I saw the message, I didn't analyze the content and the authenticity of the information. I was frightened.

Marketing, life is everywhere. Whether it's texting, leaving messages, or talking, whether it's writing articles or making videos, it's all for marketing. If you can't master the basic logic, you can't capture users' hearts and inspire them to act. These collections, they really spent a lot of energy to study this kind of short message copy.

How to write marketing copy?

Friends who can't write can grab content through major e-commerce platforms, major search engines and professional copywriting. With this content, you can process it yourself, then process it yourself and bring it into the content structure, so that you can form a better marketing copy.

At the end of all the contents of the scheme, the user's action instructions should be implanted to make them act. For example, if you chase a girl, whether it is to solve the physical problem or to take off the bill, you always know the result. No matter how good the copy is, if there is no action instruction, it can't lure users directly into their own private fields.

Friends who share here today and find it useful, welcome to click forward and evolve with friends on the Internet.