Marketing plan

In order to ensure the high quality and level of work, it is often necessary to prepare a specific, detailed and targeted plan in advance. Good planning will definitely pay attention to the participation and interaction of the audience. Then the question is coming, how should the plan be written? The following are six marketing plans I have carefully arranged for reference only. Welcome to reading.

Marketing planning article 1 introduction of internet marketing strategy;

Internet Marketing Strategy (Internet Marketing Strategy) refers to the overall vision and planning for the development of online marketing in a certain period of time for enterprises to achieve their business objectives under the modern concept of online marketing. It is a new marketing method based on the Internet, which uses the interactivity of digital information and online media to help achieve marketing goals. To put it simply, network marketing is a marketing activity with the Internet as the main means to achieve certain marketing purposes.

Scheme:

1. Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting. Want to know more about Internet marketing strategy, you can click on the bus body advertisement to view it.

2. Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.

Third, communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment copy planning, product word-of-mouth copy planning, news information content planning, and various advertising copy planning.

Four. Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, public relations activities and other virus communication modes.

Verb (abbreviation of verb) data monitoring operation: website ranking monitoring, communication data analysis, website visit statistics analysis, visiting crowd analysis, consulting statistics analysis, webpage browsing depth statistics analysis, and popular keyword visit statistics analysis.

Steps:

The first step is to quickly and comprehensively transfer your business to the Internet. When making their own network marketing plan, enterprises should first consider that their websites belong to marketing websites.

The second step is to promote and maintain your own corporate website through various online marketing tools and methods. Any publicity and promotion activities we do on the Internet must take the corporate website as the core.

The third step is website traffic monitoring and management. Usually we use traffic monitoring and analysis system and online customer service system to realize it. The marketing website needs a multi-functional online customer service system to help us negotiate actively from time to time and convert effective traffic (potential customers or intended customers) into online sales in time.

Marketing planning Part 2 Hotel Spring Festival promotion method: During the Spring Festival, the "rich and auspicious" package was grandly launched, and the rooms were offered preferential rooms. In catering, the banquet hall launched the Spring Festival package, coupled with supporting entertainment activities, and the cigarette counter gathered hundreds of popular cigarettes at home and abroad, with complete varieties and moderate prices, making it the first choice for holiday gifts.

First, the Spring Festival package: many benefits and many surprises.

During the Spring Festival, the "Rich and Auspicious" package was grandly launched: 888 yuan/piece, including:

(1) Catering: 600 yuan/table, (including service charge, only for restaurants on floors 1, 2, 17).

(2) Guest Room: 160 yuan/room. Days (including double breakfast and service charge)

(3) Entertainment: 12:30- 17:30 give a private room for 5 hours; 17:30-02:00, give away the private room for 3 hours, and the goods with consumable value 128 yuan. (Goods are not discounted, including service charge)

Second, the guest room:

1.From February 8th (30th) to 23rd (15th of the first month), 20 special rooms will be launched every day at the price of 180 yuan/room. Days (including breakfast and service)

2. From February 2nd to 8th, everyone who stays in Ronghua Room will get a beautiful gift.

Third, catering:

1, the "Good Luck" New Year's Eve dinner was specially launched during the Spring Festival:

577 yuan/table, 677 yuan/table, 877 yuan/table

Book a New Year's Eve dinner in advance, and present a "rich and auspicious jiaozi" and a "family photo".

Reservation hotline: * * * *

2. The banquet hall on the second floor launched the Spring Festival package:

Friends party banquet: 699 yuan/table

Happy time after dinner: 799 yuan/table.

Rich and auspicious banquet: 899 yuan/table

Four: enthusiastic service, sunshine entertainment:

(1)* * The ballroom on the third floor of the hotel is equipped with first-class audio equipment and professional DJ technicians, which can accommodate 50- 100 people. It is the best place for class reunion, birthday party and small dance. Book a 50% discount during the Spring Festival.

(2) There are hundreds of popular cigarettes at home and abroad gathered at the cigarette counter, with complete varieties and moderate prices, which are the first choice for holiday gifts.

(3) The tea shop offers a 30% discount on gift tea and can provide tea storage service.

Verb (abbreviation for verb) Valentine's Day: Sweet Valentine's Day candlelight package

"Valentine's Day Candlelight Package" 360 yuan (including catering: 200 yuan, room 160 yuan) has no service charge, and the room includes two breakfasts.

If you book a week in advance, you can order a song on the radio for free.

If you book three days in advance, you will get a beautiful box of chocolates.

Marketing Plan 3 I. Planning Purpose

With the development of society, the clothing economy is booming under the ever-changing market demand. Ladies have higher and higher requirements for clothes, more and more varieties, and more and more care about the quality of clothes. XX women's clothing mainly promotes "cotton and linen", which is easy to be unique in the clothing market and get attention. The main purpose of planning is to further promote the concept of "cotton and linen" and gain wide recognition from customers.

Second, the current market situation

1. Market situation: The clothing market is mixed. Due to different economic levels and different purchasing power of customers, consumers' needs, concepts and buying behaviors are also different.

2, product situation: product sales are often ranked in the forefront of Taobao women's clothing brands, high prices, high profits.

3. Competitive situation: mainly a series of emerging cotton and linen clothing brands began to seize the market. XX women's clothing market share is relatively high.

4. Macro-environment: consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and the purchasing power of consumers is also very strong.

Third, SWOT analysis

Marketing plan is based on the combination analysis of products and markets and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.

1, product advantage analysis (relative competitive brand): the product has good quality and good handle; Product styles are diversified to meet the different needs of consumers.

2, product disadvantage analysis

The quality of cotton and linen market is mixed, some consumers can't tell good from bad, XX brand is easily confused by some consumers, and the brand publicity is not high.

3. Market opportunity analysis

In the clothing market, the concept of "cotton and linen" is a brand-new concept. Modern people begin to pay attention to environmental protection and health preservation, and it is easier to accept clothes made of "cotton and linen" products, which has great market potential.

4. Environmental threat analysis

Because the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, clothing styles are easy to be copied, and there is no certain law to regulate them.

Fourth, the marketing objectives

During the implementation of the marketing plan, the comprehensive sales volume reached 6,543,800,000 pieces, with an estimated gross profit of 200 million yuan and a market share of 30%.

Verb (abbreviation of verb) market strategy

1, target market strategy

(1) market segmentation: according to population, region, consumer psychology and behavior. (2) Market choice: A series of clothing designs were made with female white-collar workers aged 25-29 with relatively strong economic strength as the main consumers. (3) Market positioning: For middle and high-end people, clothing prices are on the high side.

2. Sales mix

(1) product strategy: independent research and development, joint operation and contract development; (2) Price strategy: adopting activities such as giving profits on holidays; (3) Channel planning: adopting vertical channel marketing; (4) Promotion strategy: put advertisements on Taobao's homepage to make profits through promotion. Complete the transaction online and offline, and adjust the promotion content according to the season.

3. Total cost of marketing budget: 200,000 yuan, stage cost: 65,438+10,000 yuan, and project cost: 65,438+10,000 yuan.

Step 4 promote

(1) advertisement: national day Taobao homepage advertisement (2) promotion:

A. "199 yuan minus 10 yuan, 299 yuan minus 20 yuan, 499 yuan minus 50 yuan" will benefit consumers; B. lucky draw: the top ten consumers have the opportunity to draw a lottery for free every day. C. membership system: you can send a membership card if you spend more than once.

Intransitive Verb Customer Management

1. Establish sales information: indicate the product type, name and price, and sign it by the customer to facilitate after-sales service.

2. Establish a member information book: record member information. On the birthday, members can get a free gift with their membership card and ID card.

Seven. abstract

Through promotional activities, we can spread corporate culture, establish corporate image, publicize new ideas, gather popularity, attract people and increase sales, thus increasing market share and countering market pressure brought by competitors. A successful promotion planning activity can improve the reputation of enterprises, make product brands get higher attention, and thus expand product sales.

There are four basic elements to build a good business team: core, quality, management and communication, which cannot be neglected.

First, an excellent marketing team should have a core.

Whether the combat effectiveness of the marketing team can be exerted depends on the team's spiritual cohesion, which requires the team to have a core. This core is an idea, or a leader. Leaders with common beliefs and trust can bring you a sense of stability and self-confidence, thus forming cohesion and exerting the strength of the team. Otherwise, the people in the team are not harmonious, and it is impossible to establish coordinated action steps and give full play to the team strength, so the sales work will be very passive.

Second, excellent teams come from excellent sales staff.

The sales effect of trained professional salespeople is different from that of salespeople without any sales skills. We must realize that excellent business teams come from excellent salespeople, and excellent salespeople come from careful recruitment and selection, serious skill training and strict practical exercise. Recruitment is the first step. We should select those young people who are diligent, flexible, self-motivated, well-behaved and have a social foundation. Second, there must be serious skills training, including basic knowledge such as enterprise concept, industry knowledge and marketing skills, so that an outsider can become a professional salesperson through skills training; Thirdly, through strict practical training, we should turn a recruit into a veteran and become the backbone of the sales team.

Third, strict and scientific management is the guarantee of excellent business team.

Most enterprises realize the importance of management in business team building, but in actual work, management is often not in place, the system is not comprehensive, and the assessment is not strict, which leads to loose business teams. The management of the sales team mainly includes the following aspects:

1. Establish a marketing organization structure, clarify the subordinate relationship and respective functions of various departments in the organization, strengthen the sense of responsibility, and ensure the smooth implementation of government decrees;

2. Establish an administrative management system to standardize everyone's behavior;

3. Establish a business management system to standardize business processes and everyone's business behavior;

4. Establish an action management system, standardize everyone's actions in the market with systems and various forms, and ensure effective working hours;

5. Establish performance appraisal and salary policies to motivate business personnel and ensure the realization of sales targets.

These five parts can establish a standardized marketing management system, so as to realize the rigor and scientificity of business team management.

Fourth, establish a regular meeting communication system.

Regular sales meetings are very important in sales management. Regular sales meetings can be used to convey information to superiors and report information to subordinates, discuss market issues together, praise the advanced and spur the backward, thus giving business people a sense of belonging and honor, which is also a good opportunity to embody team spirit.

The regular sales meeting is mainly presided over by the leaders of the marketing department, who inform and comment on the business work, arrange and decompose the sales plan for next month, and the business personnel report the market work, discuss difficult problems and conduct targeted training. Through these contents, the regular meeting will become an opportunity to recharge and improve. Regular meetings should be a two-way communication mode in form. Time, it is best to once a month, or once a week, and the special period should be decided according to the actual situation. The participants in the regular meeting can be all employees or all business personnel, as well as business executives and relevant personnel of other departments.

Marketing plan 5 1. What is forum marketing?

Forum marketing is a series of behaviors carefully and complicatedly planned in order to achieve a certain marketing purpose. Forum marketing often needs teamwork to complete. Also need the support of soft text.

Forum marketing is also one of the mainstream online marketing methods. Whether it is a professional network marketing company or a major enterprise broadcast, they are very keen on forum marketing.

2. The characteristics of forum marketing

(1) Forum marketing is highly targeted.

Forum marketing can not only be used as a means of general publicity activities, but also be used to organize key publicity activities aimed at specific goals and special groups.

(2) The marketing atmosphere of the forum is good.

The biggest feature of the community is interaction. In a good community, the communication atmosphere will be strong, and the communication depth and feelings between users will be deep. Publicity in such a community with strong atmosphere can achieve good results. Moreover, due to the strong trust among users in the forum, our information is more easily accepted by everyone, which is easy to cause users' recognition and psychologically creates a sense of * * *.

(3) The proportion of word-of-mouth publicity is high.

All the content in the forum is generated by users' comments. If the information and products we deliver can successfully arouse the discussion of users, then there will be a very good word-of-mouth effect under the word-of-mouth of users.

(4) Less investment and quick results.

The low investment in the forum is obvious to all. Because the forum has the characteristics of instant information release, its periodicity is very short, and it can even achieve the realm of immediate implementation and immediate effect.

(5) Grasp the user feedback information.

When posting information in the forum, users will respond quickly, and we can immediately grasp the feedback information of users and understand their needs and psychology at the first time.

3. Elements of Forum Marketing

(1) person

The first element of forum marketing is that "people" should try their best to impress community users, guide real people to participate in our posts, and focus on the leaders in the community and people who like to interact.

(2) explosion

After people have it, then we have to drive users' emotions. Usually, the topic is the main topic in the forum. We should stimulate the enthusiasm of users by planning one or more points, so that users can naturally help us spread information.

(3) channels

It is necessary to occupy all relevant content source forums, establish a forum promotion team and spread them widely. If funds permit, you can also do some public relations appropriately, such as making some top posts, recommending on the home page and refining them in major forums.

4. Forum marketing operation

(1) Understanding user needs

What forums users gather in, what they do in the forums, and what topics, resources and contents they like; What is the most * * * problem among users? What needs to be solved? What problems can we solve?

(2) Find the best selling point

There are only three selling points of the forum community: "people", "topics" and "events"

(3) Themes in different stages of manufacturing

If the effect of forum marketing wants to be lasting, it is necessary to create different topics at different times, just like planning TV dramas. Let users have fun like watching TV series.

(4) Interactive design

In the specific design, the theme should be as close as possible to the social hotspots, and it should hit the user's heart, which is enough to attract the user's attention.

(5) Phased means and schemes

It mainly includes different stages of communication points, different stages of communication platforms, different stages of communication means, and the manpower and material resources needed.

(6) Data monitoring

In addition to monitoring routine data such as total consulting volume or sales volume. We also need to monitor several more targeted data: click volume, reply volume, participation ID number and dissemination volume.

Article 6 of the marketing plan 1. Activity background

March 14 Valentine's Day is coming. Every hotel is trying to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.

Second, the theme of the event

Valentine's Day in xxx Hotel (A God-given marriage, love decides lucky chance)

Third, the activity time

20xx March 14

Fourth, the activity point.

Key points: Champs Elysé es Western Restaurant (sixth floor of the hotel)

Secondary opinion: guest room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Place a "Valentine's Day information card" on which couples can write their love vows.

3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.

Sixth, create an atmosphere.

1, truss is set outside for advertising.

2. The electronic screen and LED screen in the lobby scroll the active content.

3. Put a small display stand on the first floor and the sixth floor respectively.

There is a candlestick and a rose on every table in the dining room on the sixth floor.

The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.

6. Put a bunch of flowers (lily, calla lily) at the bar.

7. Set up an arch in front of the western restaurant.

8. Decorate colored lights and sand with pink balloons at the scene.

9. Take photos on the spot (20 yuan/Zhang)

10, champagne tower on the dining table.

1 1. Set the table and put a big cake on the table.

Seven, advertising methods

1, leaflet: 1000 copies (rooms, business outlets)

2. SMS release: 1.300 yuan (20,000 messages)

3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)

4. Advertising text:

A, God-given marriage, love lucky chance. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)

Eight. Activity arrangement

1. Marketing Department: Launch the campaign advertisement before February 10.

2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before February 10.

3. The dining room should create a Valentine's Day atmosphere before February 13.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.