52 feedback activity plan

52 feedback activity plan (selected 5 articles)

In order to ensure the smooth development of the activity, it is often necessary to make the activity plan in advance, and the activity plan is actually a planning document for the relevant factors of the activity. How to make the activity plan? The following is the 52 feedback activity plan (selected 5 articles) that I have compiled for you, for reference only. Let's take a look.

52 feedback activity scheme 1

1. The purpose of Taobao Tmall 52 activity

1. Grasp the business opportunity of 52 promotion Taobao store to make customers feel fresh and stimulate their consumption desire;

2. Increase the number of visits to Taobao shops and attract new customers;

3. Build the credibility of Taobao stores and enhance customer loyalty;

Second, the activity time of Taobao Tmall 52

2xx May 1th (preferably ten days in advance) 2xx May 2th (ending on May 2th)

Third, the theme of Taobao Tmall 52

Example: I love your heart, and * * * enjoy the sweetness.

Fourth, the object of Taobao Tmall 52.

V. Activities of Taobao Tmall 52

I love your heart and enjoy the sweet and special exchange activities.

buyer's reality show, sharing beauty and winning gifts!

1. Share and get a prize: upload a real picture of the baby trying on, write down your inner feelings and show off your beautiful legs.

(Everyone has a prize)

2. Lucky Arrival Award (one per month)

3. Loyal customer award (one at the end of the year)

6. Promotion of Taobao Tmall 52

1. Promotion time: 2 days before the event; 1 day after 52;

2. means of publicity: once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want news, signature files, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, WeChat and so on.

VII. Pre-promotion work of Taobao Tmall 52

1. Supply problem: determine the products to be promoted and prepare sufficient goods. Different products should be promoted in different ways. In addition, for discounted items, for example, large products should be selected as promotional items. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is the guarantee.

2. Do a good job in after-sales service: the increase in order volume will bring a lot of after-sales service problems, and fully communicate and coordinate with customers to ensure that each customer is satisfied

3. Determine customer groups: find the right consumer groups and make targeted promotion plans. 52 feedback activity scheme 2

1. Purpose of the activity scheme:

Enhance the popularity and brand image of catering hotels

2. Theme of the activity scheme:

Theme 1: "You are the most beautiful in my heart" as the theme

The theme concept of this activity is based on "breaking traditional life and creating romantic surprises". It caters to the white-collar workers' yearning for romance, surprise, humanity and making friends in ordinary life. Therefore, the theme of "Suddenly Meeting a More Beautiful You" is drawn up. First, the basic elements such as the background and time of the activity are literally pointed out. Second, the title that meets the psychological desire of the target group is used as a gimmick, so as to achieve the purpose of attracting consumers' attention, which is smooth, cultural and conducive to communication.

theme 2: "romantic aftertaste year" as the theme

iii. activity plan strategy:

according to the festival marketing background, we will target the middle and high-end people aged -4; When they eat in a restaurant, they not only hope that the food is delicious, but also pay attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there any discount? What spiritual benefits did it bring to them?

IV. Activity time:

xx, xx, xx, xx, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX

tonality: the style, culture and fashion are extensive

VII. Activity form

The consumption reaches XX amount, and the vouchers are refunded → the hot-selling cycle of this restaurant is extended by intuitive profit-making promotion.

Valentine's Day night theme activities → set off the audience, create news topics and expand popularity.

VIII. Activity Contents

A three-day theme marketing activity of "Suddenly Meeting You More Beautiful" was held with the theme activity of Tanabata Day as the main line, supplemented by the early coupon rebate promotion, and a single dating party of "Suddenly Meeting You" and a couple dating party of "Romantic Retrospection Year" were held on the day of xx, 2xx.

-4-year-old singles-"You are the most beautiful in my heart" large-scale singles dating party:

All singles can participate in the large-scale singles dating party held by the catering hotel on xx, xx, XX, 2xx, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level friends, humanistic and romantic restaurant atmosphere and creative and interesting activities.

anyone who makes friends successfully on the day of the event can enjoy a 5% discount on catering. (The specific discount depends on the restaurant.)

Couples and couples aged -4-"Crossing the Lover's Night". Lovers' theme party in the Year of Romance:

As long as you have a partner, you can participate in the lovers' theme party held by the restaurant on xx, xx, xx, xx, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX

IX. Creating the scene atmosphere

A, arranging the periphery of the restaurant

①. Designing the Queqiao style → adding the restaurant's cultural atmosphere

Creative design of the large-scale Queqiao gate at the entrance of the catering hotel will enhance the humanistic style and festival uniqueness of the catering hotel by taking advantage of the cultural customs of the traditional Qixi Xiangqiao Festival. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

② Creative layout of Cowherd and Weaver Girl → Create more publicity topics

Combining with the entrance of Queqiao on Qixi Festival, the layout of Cowherd and Weaver Girl's characteristic modeling figures not only intuitively increases the style and culture of the restaurant from the external environment, but also provides an opportunity for consumers to take photos as a souvenir, so as to pass on photos as an effective way for the restaurant's word-of-mouth publicity.

③ Antique propaganda column → point out the theme of the activity

Abandon the traditional Chinese column, creatively design antique propaganda column according to the marketing theme, and affix "Crossing Qixi Night; The theme slogan of "Meet a More Beautiful You" plays a role in promoting activities and creating an atmosphere.

B, layout of hall environment and atmosphere

①, layout of Chinese lanterns

Chinese lanterns are set in the lobby and main aisle of this restaurant hotel to add humanistic style in the hall.

② Layout of modeling and publicity flag

Design and publicize the banner screen and content in a unified way according to the marketing theme, and arrange it in an orderly way with creative modeling for event promotion and atmosphere creation.

(3) Modeling layout of the photo collection desk

According to the actual venue, the photo collection desk (initially designated as the front desk) is set up, and the activity theme modeling layout is carried out for it, such as sign-in board, modeling gauze curtain, X exhibition stand, etc.

(4) Stage modeling and layout in different zones

According to the actual restaurant site, the zoning planning and design, stage creative modeling and layout are carried out.

⑤, light and shadow art equipment layout

According to the actual restaurant venue, arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event.

X. Arrangement and process of activities on Valentine's Day

A. (Single area)

Beautiful photo taking on Valentine's Day night-invite famous local photography agencies to join us and take photos at the entrance of the restaurant. First, admission as a Qixi event can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant, which can be used as an effective carrier for word-of-mouth publicity among target consumers.

Enjoy a special literary feast-on the day of the Tanabata theme activity, arrange a cultural performance that blends with the restaurant culture, and quickly improve the enthusiasm of the participants.

the 7-minute romantic heartbeat is the main link of the singles dating party in this area. In the name of "7-minute romantic heartbeat", with the dim lighting style of the restaurant as a foil, all the customers present have 7 minutes of "time to find partners", which is full of surprises, challenges and fun.

perfect meeting on valentine's day night-xxxx minutes of melodious music performance in the event set off the atmosphere for the whole event.

B, lovers' area

Romantic photo taking on Valentine's Day night-invite well-known local photography agencies to join in and take photos of each couple who enter the restaurant at the entrance of the Queqiao modeling gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, the photos with the unique information of the restaurant can be used as an effective carrier for word-of-mouth publicity among target consumers.

Find five perfect lovers-find five couples who got married on Valentine's Day in the whole city, tell their romantic love stories on the day of the event, and enjoy the perfect couple package specially provided by the catering hotel for free, which is the main link of the couple's party.

romantic aftertaste of valentine's day-as long as you are a couple and you have a partner on the day of the event, you can get a 5% discount when you go to the restaurant. Any couple who get married on Valentine's day can enjoy the perfect couple package provided by the restaurant for free, the romantic wedding anniversary, the perfect love story and the sharing and blessing.

XI. Event planning:

xx Investment Consulting Co., Ltd.

XII. Event location:

52 feedback activity plan of XX Imperial Hotel 3

I. Event time

May 2th (Monday X)-21st (Monday X).

second, the theme of the event

predestined xx52 carnival purchase.

III. Contents of the activity

1. Shopping gives romantic feelings

During the activity, if the accumulated shopping amount is over xx yuan (gold and jewelry is over xx yuan) on the day of xx, a chocolate (worth X yuan) or a rose (worth X yuan) will be given

If the accumulated shopping amount is over xx yuan (gold and jewelry is over xx yuan), a cash coupon for Laoshu Coffee will be given. (Gifts are not allowed to be enjoyed repeatedly, and only one invoice is allowed)

2. Confession of true feelings, romantic hand in hand

During the activity, an on-demand hotline was opened in xx internal broadcast, and couples can express their feelings to him or her through confession of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it regularly for you. Xx studio is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, how romantic and emotional it is to broadcast your unspeakable confession and the love songs you sang or requested for your beloved on the internal broadcast.

3. Atmosphere creation

During the activity, all the music in the store will play some love songs and xx's Valentine's Day promotion activities, and from time to time, xx people's wishes for lovers in the world will be sent out to remind those who have entered xx that it is Valentine's Day to choose a souvenir for their beloved ones, thus promoting sales during the activity.

iv. event promotion

1. TV, radio, newspaper, publicity

2. SMS promotion

3. event stop sign

5. expense budget

1. gift fee: estimated at X million yuan (flowers/chocolates are estimated at X copies per day, Package is expected to be x copies/day)

2. SMS fee: x yuan

3. Other expenses: x yuan 52 feedback activity scheme 4

Activity purpose:

1. Strengthening corporate cultural atmosphere

2. Understanding the voice of beauticians

3. Broadening the theme of new customers

Activities: < p

Activity time:

2xx May 2th

Activity content:

On May 2th, the beauty shop can hold the "52 Hairdresser's Day" to select your favorite beautician, and give certain prizes and beauty shop discount cards to each customer who is invited into the shop.

link 1: excellent beautician's speech contest (beauticians can describe their love for the beauty industry, their life work, their outlook for the future and touching stories around them)

link 2: game link (this is a small game that beauticians and customers have to play, such as solitaire game, You draw a guess game)

Link 3: beautician canvassing session (beauticians stop canvassing for their friends and relatives to select the best beautician)

Link 4: awarding session (excellent beauticians announce their acceptance speech and get the title of 52 most beautiful angels, and the manager of the beauty shop issues certificates and prizes, etc. ) 52 feedback activity scheme 5

Activity purpose:

1. Welcome the online Valentine's Day peak season, brand promotion

2. Increase sales to give customers confidence and create conditions for pressing goods in May

3. Do a good job in customer relationship (I transferred to the market in April)

Activity theme: Welcome May Day, Rongsheng refrigerator offers

Activity time: 2. Extended to 4.27)

Pre-work:

1. Communicate with the store leaders about the specific operation details, mainly the support of price, venue, personnel and materials.

On the 2nd and 2th, we made publicity in Qinzhou market: putting up posters and packaging tricycles, and putting up posters in front of shopping malls on the 23rd.

check the inventory and on-site materials on the 3rd and 22nd

4. Refine the unified rhetoric of activities: Kelon manufacturers will do promotional activities in advance on May 1st, and offer special sales and exquisite gifts.

On-site operation:

1. An arch, two tents, two product gas molds, a "United Nations Gold Award for Energy Saving" roll-up and two poster boards.

2, 8 prototype outputs: 1 special price machine 163G, 2 measuring machines 18A, 138A, 2 new products 171D, 186SM, 1 computer performance 162AY, 29S (United Nations Energy Saving Gold Award), 1 image machine 226AY3

Activity expenses: tricycle packaging (5 vehicles).