Sales methods and techniques

Sales methods and skills 1:

I. Sales Plan

Making a sales plan and selling according to the plan is the first and most critical step to complete the sales task. The content of sales plan includes not only how to make a feasible sales target, but also how to accomplish this goal in practical work. Everyone has his own sales characteristics and skills, and the key is to find a set of methods that suit him best. My monthly sales plan is like this: on the first morning of each month, I will break down the planning tasks of this month into every day, and then I will plan a higher goal for myself. While completing the task of the day, I will strive to achieve high goals and do a good job in daily sales. . . . . . . . .

Second, maintain old customers and develop new customers.

Customer relationship management is to maintain a good relationship with customers, which is conducive to communication with new and old customers at any time. If there is no effective follow-up maintenance for powerful customers, customers will forget you and the products you sell at the same time. Therefore, we must try our best to maintain good customer relations, pay attention to and care about every detail of customers, become friends with them, and build trust. In the field of sales, it is impossible to achieve any sales without mutual trust. Be honest with others and impress customers with your best and most unique service. I do this in my practical work; When a customer trades at the counter, I will leave his customer information. I will send them warm messages and wishes as soon as the weather changes, shopping mall activities or new products arrive. For those customers who often go shopping, I will carefully write down their names and characteristics, so as to say hello at the first time and make him feel that you miss him like a friend. . . . .

Third, use active emotional contagion customers.

In practical work, salespeople must not give customers a bad feeling. Because the result of doing so will only be: first, sales abortion; Second, leave a bad impression on customers. So you should keep a good cheerful mood when you go to work every day, remember to smile and put on makeup. Leave a beautiful and deep impression on every customer who comes to the store.

Fourth, find potential customers.

Everyone on the street may become our customers, but a large part will not become your customers in the end. Customers always exist. The problem is how to find these customers. The method is to seek quality first and then quantity.

Fifth, understand the needs of customers. .

As long as customers come to the mall, most of them are in demand. We should know what customers really think by observing their faces, colors and language communication. Then use the unique characteristics of your product and meticulous service to make customers want to buy, so as to clinch a deal. Second-rate salesmen meet customers' needs. A first-class salesman creates customer needs. What is this called? Better be aggressive? .

6. Diligent and thick-skinned.

The first element is diligence. This is what we often say: be careful, often call to contact feelings, and increase customers' impression of you. (of course, you can't go straight to the point. You should say hello to him first. When talking about products slowly, remember to master the skills of returning visits. )

The second is to be thick-skinned. Rejection by customers is normal and may happen every day. Therefore, if you want customers to recognize you and the products you sell, you must have thick skin and strong endurance. Don't be discouraged and depressed even if you are rejected by customers. Tell yourself: my product is the best, no one can compare. Secondly, be diligent in heart, mouth and legs. But don't pester and beat blindly, pay attention to strategies and skills.

Sales methods and skills 2:

Sales skill is the embodiment of sales ability and also a kind of work skill. Doing sales is a process of communication between people, with the purpose of moving with emotion, understanding with reason, benefiting with attraction.

Including the control and application of customer psychology, product professional knowledge, social common sense, expression ability and communication ability.

The commonly used sales techniques are guided closing method, hypothetical closing method, key closing method, Franklin comparison method, door handle closing method and introduction method of both hard and soft. In short, sales is a process of communication between people, and its purpose is to move people with emotion, convince them with reason and lure them to benefit. Communication ability is the most important and core skill of a salesperson. How to face customers with different preferences, personalities and even moods?

Sales skills: Reception skills are very important. Counter reception skills 1: Is there a difference between men and women?

Counter reception skill 2:? Look at the face?

Sales are very common in daily life, and everyone has a clear sales picture in his mind. Sales is the process of introducing the benefits provided by goods to meet the specific needs of customers. Of course, commodities include tangible goods and services. Meeting the specific needs of customers means meeting the specific desires of customers or solving the specific problems of customers. Only the special benefits provided by commodities can meet the specific needs of customers.

Edit this sales skill

1. At the same time of successful promotion, make this customer your friend.

Any potential customer has a weakness, that is, he will collapse in the first attack.

Nothing is impossible for those who strive actively.

The more difficult the prospective customer is, the stronger his purchasing power is.

When you can't find a way, why not open one?

6. It should be a great honor for prospective customers to know you. 7. Making new friends constantly is the cornerstone of success.

8. When you speak, your tone should be gentle, but your attitude must be firm.

For a salesperson, being good at listening is more important than being good at arguing.

10. Winners not only have hope, but also have clear goals.

1 1. Only those who keep looking for opportunities will seize them in time.

12. Don't avoid people you hate.

13. Forget the failure, but remember the lessons learned from it.

14. Too much caution can't achieve great things.

15. Things are changing, and so are potential customers.

16. The success or failure of promotion is directly proportional to the efforts made in advance.

17. A bright future begins now.

18. Failure is actually the tuition fee that success should pay.

19. Get to know the customer's consumption psychology slowly, and don't rush for success.

20. You should know that there is no failure in life, only the temporary suspension of success.

2 1. Sales are random and there is no fixed pattern to follow.

22. Time is precious to each other, and if you are honest, you will have a chance.

23. The overall image makes customers feel comfortable and pleasing to the eye, and it is not a bright formal dress that can win trust.

24. After the customer is poor, find out the weakness of the customer before attacking.

25. humanize the sales method and don't pay too much attention to skills.

26. Sometimes silence is golden.

27. Skills can only be referenced, not completely copied. They should have their own characteristics.

28. It is not difficult to create a relaxed and good negotiation atmosphere, as long as the enthusiasm and passion are moderate.

Put yourself in the customer's shoes properly and let him know how to choose your major from his perspective.

The best selling skill to win customers is not to sell.

Counter reception skills 1:? Is there a difference between men and women?

Due to the differences in physical and psychological development between men and women, as well as the differences in responsibilities and obligations in the family, there are great differences in purchasing and consumption psychology. Male consumers generally have clear goals before buying goods, so in the process of buying, their motives form quickly and they have strong confidence in their choices. When several purchase motives conflict, they can also deal with them decisively and make decisions quickly. Especially many male consumers don't want to? I don't like to spend a lot of time choosing and comparing. Even if there is something wrong with the goods I bought, I won't pursue it as long as it has nothing to do with the overall situation. The emotional changes of male consumers are not as strong as those of women. They generally emphasize the utility and physical attributes of goods, and their feelings are relatively weak. There are few impulse purchases and few returns. In view of these characteristics of male consumers, sales staff should actively and enthusiastically receive and actively recommend products, and introduce the performance, characteristics, use methods and effects of products in detail to promote the rapid completion of transactions and meet the psychological requirements of male consumers. Female consumers are easily influenced by emotional factors and environmental atmosphere during the purchase process. An advertisement or a group of people snapping up may trigger impulse purchases by female consumers, especially young female consumers, so it is common for female consumers to regret returning the goods after purchasing. At the same time, female consumers pay more attention to the appearance and beauty of goods, and pay attention to the practicality and concrete interest of goods. When buying goods, we should demand that the goods are perfect, modern and in line with the social trend, and measure the value and self-interest of the goods from their practicality. This is the reason why female consumers can't make up their minds to buy from the east store to the west store. Therefore, salespeople need more enthusiasm and patience when receiving female customers and provide more thoughtful and meticulous services; Don't rush to clinch a deal, give them enough time to choose and compare, and satisfy their truth-seeking psychology.

Counter reception skill 2:? Look at the face?

The particularity of salespeople's occupation requires them to have keen observation, be good at trying to figure out the psychology of various consumers from appearance, manners and manners, correctly judge the purpose and hobbies of consumers, and carry out targeted reception. 1. From the age, gender, clothing, professional characteristics. Different consumers have different needs for goods. Generally speaking, the elderly pay attention to convenience and practicality, middle-aged people pay attention to beauty and generosity, and young people pay attention to fashion and beauty; Workers like affordable goods, farmers like solid and durable goods, intellectuals like elegant and generous goods, and literary and art people like unique goods. When the consumer approaches the counter, the salesman can infer his occupation and hobbies from his age, gender and clothes, and recommend and introduce the goods in a targeted manner. Judging from appearance, speech and manners. Eyes are the windows of the soul, language is the expression of psychology, and behavior is the reaction of thinking. From the consumer's behavior and expression, we can further understand the consumer's demand and purchase motivation, and we can also see the consumer's temper and personality. Consumers who act quickly and speak simply are generally bold and lively. For such consumers, salespeople should promote their products quickly and reach a deal quickly. When choosing goods, consumers who are slow, picky and hesitant are generally more obedient and less independent. For this kind of consumers, sales staff should be patient and considerate, help them choose, and give appropriate explanations to urge them to make a purchase decision. 3. From the relationship between consumers. When consumers go to the store to buy things, especially when they buy a large number of high-priced goods, most of them come together. Because of their different personality characteristics and hobbies, their opinions are often inconsistent. To receive such consumers, the sales staff should make clear the following points: ① Who is the payer? Sometimes, it is important to comply with the wishes of the payer. (2) Who is the user of the commodity? Sometimes users have a decisive role in the choice of goods. (3) Who are the peers? Expert? . Because? Expert? Familiar with goods, so although he is neither a user nor a payer, he plays an important role in the choice of goods. After understanding the above situation, the sales staff should carefully observe, prioritize and find out what is affecting the business. The gatekeeper? , and then arrive? The gatekeeper? As the center, help them unify their opinions and choose goods.

Clothing sales skills

1, familiar with the goods in your store, can clearly know which clothes are suitable for what kind of customers, and it is estimated that every dress can be kept in mind. It is the most difficult to master the psychology of customers. We can judge what kind of clothes customers want by the clothes they wear when they enter the store and the browsing after they enter the store. 3. Professional support; Do professional advice and collocation, so that customers can choose clothes that are not only satisfactory to themselves, but also to their friends. 4, increase knowledge, master more knowledge related to your work or relative care for the group, and find the same topic when chatting with customers. 5, customer files, leaving customer information, so as to better serve customers.

Edit the five golden rules of sales skills in this paragraph.

At present, many salespeople are particularly worried about customers' questioning opinions when selling products. They think that if customers ask too many questions, they will not be able to complete the sale, and some salespeople will not be able to handle the customer's questions well, which will lead to the failure to reach a deal. Here are the five golden rules of sales skills training that I have summarized, hoping to help you. First: When you can't understand the real problems of customers, try to let customers talk and ask more questions. With a curious attitude, give full play to the spirit of asking questions, and let customers complain more and ask more questions to understand their real needs. Second: identify with customers' feelings. When the customer has finished speaking, don't answer the question directly, but avoid it emotionally, for example, I feel you. . . . . This can reduce the customer's alertness and make the customer feel that you are standing on the same starting line with him. Third: grasp the key issues and let the customers elaborate? Repeat? Look at the customer's specific objections, understand the customer's needs in detail, and try to let the customer explain the reasons in detail on key issues. Fourth: Confirm the customer's questions and answer them repeatedly. What you have to do is to repeat what you have heard. This is called following, understanding, and following the mutual recognition between customers and themselves. This is the channel of the final transaction, because it can know whether your customers know the benefits of your products, and lay the foundation for you to guide your customers to the ultimate success. Fifth, let customers know the real motive behind their opposition. When customers see the motivation behind it, sales can start from here, think of and say the value that customers need, and then the gap between them will be eliminated. Only in this way can we establish a real relationship of mutual trust with our customers.

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