5 Valentine’s Day Couple Theme Event Planning 2022

Valentine’s Day is a typical Western-style Valentine’s Day, but in recent years it has become a festival that young people in our country look forward to every year. Are you looking forward to various activities on Valentine’s Day? Let me share with you below 5 Valentine’s Day Couple Theme Event Planning 2022, I hope it can help everyone, welcome to read!

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Valentine’s Day Couple Theme Event Planning 1

Marketing theme: True love is priceless, roses are sentimental

In Valentine’s Day, the main consumer groups They are lovers in love, married couples, and elderly couples in golden and silver weddings. Among these groups, they have a good relationship with each other. In this festival between two people, sending roses to each other is a good way to express love. Way.

Main product: Rose

Rose symbolizes love and sincere and pure love. People often use it as a token of love, and it is the first choice flower among lovers.

1. The value and meaning of the product itself

Red roses represent passionate and true love; yellow roses represent cherished blessings and jealous lovelorn; purple roses represent romantic true feelings and precious uniqueness; white roses represent purity and innocence Black roses represent tenderness and sincerity; orange roses represent friendship and youthful beauty; blue roses represent honesty and kindness. The flower language of a single blue enchantress: staying together is a promise. The flower language of a double blue enchantress: meeting is a kind of fate. The intersection of souls gives us endless romantic feelings. The flower language of a three-branched blue enchantress: you are My deepest love, I hope our beautiful love story will always be remembered.

1 rose represents - you are the only one in my heart; 2 roses represent - there are only two of me in this world; 3 roses represent - I love you; 4 roses represent - until death. Chongqing; 5 roses represent - sincere appreciation; 6 roses represent - mutual respect, love and understanding; 7 roses represent - first love; 8 roses represent - thank you for your care, support and encouragement; 9 roses represent - - Want to be with you forever; 10 roses represent - perfect and impeccable; 11 roses represent - I only love you for the rest of my life; 12 roses represent - my love for you grows day by day; 13 roses represent - you are me The person you have a crush on; 14 roses represent - pride; 15 roses represent - full moon night; 16 roses represent - fall under your pomegranate skirt; 17 roses represent - you are my wife; 18 roses represent Representative - I wish you eternal youth and beauty; 19 roses represent - patience and expectation; 20 roses represent - I have a sincere heart; 21 roses represent - sincere love; 22 roses represent - wishes Good luck to you; 25 roses represent - please love me too; 27 roses represent - wife ~ I love you; 30 roses represent - falling in love with you is my glory; 37 roses represent - I am I say I love you in my heart; 40 roses represent - undying love; 47 roses represent - you are mine; 50 roses represent - an unexpected encounter; 99 roses represent - forever; 100 One rose represents - 100% love; 101 roses represent - favorite; 108 roses represent - proposal; 144 roses represent - love you forever; 365 roses represent - I miss you every day; 999 roses represent - I miss you every day. The meaning of roses is forever; the meaning of 1001 roses is forever; the meaning of 1314 roses is that I will love you forever.

2. Product packaging

There are many ways to package a bouquet of roses, but if it is for Valentine's Day, you can use special packaging to create a surprise.

(1) Traditional paper packaging requires matching colors and flowers, which is more traditional, but there is no contrast in the overall effect and it is difficult to create a huge surprise.

(2) Transparent plastic paper looks natural, but the color is relatively monotonous. 3. Wrap it in a spiral shape with colorful ribbons, and decorate the prickly part below with dots of paper.

(3) Use large-leaf plants for packaging, put them up one by one, and wrap them outside the flowers. It is so healthy. Although it does not have too many colors, it is a natural color that reflects peace and professionalism. one.

Price strategy:

There are many factors that affect the pricing of goods, which can be divided into:

1. The pricing goal is mainly to maximize current profits and market share. occupancy rate.

2. Product costs Reduce product costs as much as possible to achieve profitability.

3. Market demand In the plan, market demand is the most important, because in an important festival such as Valentine’s Day, roses are the common needs of lovers, and they should be based on the common needs in the market. The price depends on the price, and roses with different colors, different meanings and different quantities are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a bottle of "Blue Enchantress" can be sold for 100 yuan or even 150 yuan, and the number of buyers is not a minority.

4. Competitors’ products and prices.

5. Government policies and regulations.

Publicity strategy:

Publicity method:

1. Set up billboards, set up billboards in places with a lot of traffic, the city’s main transportation, and squares. , the billboard should be eye-catching, and the content should be romantic, inspiring and arousing, so that people can feel the atmosphere of Valentine's Day and have the urge to buy flowers as soon as they see the advertisement.

2. Print flyers and distribute them in places where there are many young people, such as university towns, office buildings, etc., to promote sending roses on Valentine's Day. True love has a price and roses have feelings.

3. Promote through the Internet. Today's young people are very familiar with the Internet. Basically, more than 90% of people access the Internet through computers or mobile phones every day. All through the Internet is a good way. Promoting through QQ groups, Weibo, these popular things that young people like, can achieve very good results.

Sales strategy:

The main sales can be divided into three sales methods: online pre-booked sales, offline physical store sales, and street mobile sales.

1. Online pre-sales in advance: mainly conduct pre-sales in advance on major forums, social networking sites, and other high-traffic websites. Take photos of the types of flowers in the store and attach flower language to highlight the lover. In the warm atmosphere of the festival, Jin strives to discuss the topic of love so that people can place orders immediately and conduct pre-sales.

2. Offline physical store sales: In the few days before and after Valentine's Day, do enough advertising in and outside the store to create an atmosphere. You can do some promotional activities and give gifts. Store sales are the main sales method. You can carry out some promotional activities, buy flowers and give small gifts to couples, and also hold interactive activities for couples to participate together. After completing the activities, you will receive special gifts from the store.

3. Street mobile sales: Through the analysis of people’s purchasing psychology, herd mentality, show off mentality, comparison psychology, and face psychology, we can find the market, obtain premiums, and achieve sales. Mobile sales based on these psychology can stimulate consumers' purchasing behavior and thereby increase sales.

Expense budget:

In-store decoration: replace some old accessories, have a red carpet from the store entrance to the inside, and the store decoration is more prominent compared with the nearby store. Attracting the desire of passers-by to enter the store, it costs about 2,000 yuan.

Advertising costs: 300 yuan for a banner, about 800 yuan for 10,000 leaflets, about 5 nearby display boards for about 500 yuan, a total of 3,600 yuan.

Summary:

Various services should be provided according to the needs of buyers, such as home delivery, flowers and surprises, and in terms of circulation, timely delivery and accurate location should be ensured. Excellent service. Find and fill gaps in the sales process, correct errors in a timely manner, and add feasible strategies to promote roses.

Valentine’s Day Couple Theme Activity Planning 2

1. Clothing Store Activity Theme

Let’s help each other, love 2.14

2. Clothing Store Event time

Registration time: February 1st - February 5th

Event time: February 6th - February 14th

3. Clothing store planning theme

1. Section 2.14 should distinguish Valentine’s Day, from the caliber of communication to the organization of activities, based on the love between husband and wife.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and clothing marketing activities.

4. Activity content

1. Help each other and love each other most 2.14 - "My Love and I" large-scale collection event (February 6th - February 17th) Do you remember your first group photo? Do you still remember the promises you made when you faced your relatives and friends? Wedding promise... After the event, the wedding time will be scheduled sooner or later according to the photo shooting date.

The earliest 5 wedding photos, the owner of each photo will be rewarded with x exquisite gifts worth 200 yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded with x value A beautiful gift worth 200 yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the Zhongxing Plaza event site for display.

Person in charge: x

2. We support each other and love 2.14 the most - x large-scale theatrical performances and wonderful live events.

February 6th - 7th, x square wedding show;

February 9th - 14th, x square wedding show;

Responsible Person: x

4. We support each other and love 2.14 the most - Thousands of paper cranes express our sincerity

x pedestrian street has thousands of paper cranes to welcome the 2.14 Festival. In the early stage, x employees can fold their own , the materials used will be reimbursed by the company. On 2.14, paper and pens for paper cranes can be prepared on site. Customers can fold the paper cranes by themselves under the guidance of the staff to express their love and happy life. The prayers were finally hung in the pedestrian street - Zhongxing Square.

Notices will be issued on the afternoon of February 9, requiring pedestrian street employees to fold paper cranes first.

Person in charge: x

First stage: registration stage From February 3rd to February 10th

Interested persons can register at the x general service desk, general service desk, and city service desk;

Second stage: blind date stage< /p>

On February 11th, a large-scale folks meeting was held in x, and company personnel made a list of applicants.

Person in charge: On this day, if you spend RMB 100 or more at x, you will receive a special discount card from Weifang Flower Shop - Zhilan Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

Person in charge: Love Competition, 2.14 party, held at Zhongxing Plaza: announced through the media in advance, inviting 10 pairs of customers to participate in the Love Competition between Couples to compare tacit understanding, talent, and craftsmanship.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as event gifts, backgrounds, performances, and 40% off jewelry items

Valentine's Day Couple Theme Event Planning 3

Purpose of the event:

Use the opportunity of "Valentine's Day" to increase brand awareness, establish corporate image, and promote jewelry sales by launching special offers for different groups of people and on-site theme shows and other activities.

Activity theme:

Destined to be "golden", x will accompany you

Activity time: February 14, 2020

Activity Location: x mall trade store x gold store counter

Activity content:

1. Promotional activities

Time: February 13th - February 14th< /p>

1. Special offer for brides

Cooperate with x wedding photography store to launch preferential packages for women who are about to hold weddings. If you buy "three gold" jewelry at x gold store, you can get x as a gift A coupon for wedding photos (the lowest discount guaranteed). If the wedding photos are taken in x, x will give you a coupon for the lowest discount of x gold store. In this way, you can attract customers and achieve maximum customer resource enjoyment.

2. Free roses or sterling silver jewelry

If you purchase gold for NT$1,999 during the event, you will receive a pair of sterling silver jewelry or a number of roses.

Note: x clerk is required to register. To purchase roses, you must contact the florist in advance.

3. Apply for a card for free

Customers who visit the x gold store on Valentine’s Day can apply for a membership card for free and enjoy corresponding discounts. (You can get a 40-30% discount on diamond purchases on the same day)

4. Parent-child plan

Place a number of plush toys that your child likes in the children’s silver jewelry section, and you will get a free gift when you purchase gold for 999 yuan One, or purchase children's silver jewelry for 200 yuan and add 1 yuan to get it.

2. On-site activities

Time: February 13th - February 14th

1. Golden Underwear Show

By 3 -4 models wear gold underwear from x gold store and display it in the mall. (The T stage location awaits approval from the mall)

2. Body painting

The body painting shape will be designed by the advertising company, and the overall theme must fit the Valentine's Day theme and the image of the gold store.

3. Interactive program

The emcee of the advertising company will host the live interactive program. Fresh mini games can be designed to attract customers. The winner will receive a small Valentine's Day gift from the x gold store. At the same time, the emcee organized on-site lottery activities.

4. "Love Language" Wall

Prepare a blackboard and some stickers, and arrange a beautiful Valentine's Day background on the blackboard. Passers-by can write their love on small notes. Lover's confession is pasted on the blackboard.

Event layout:

1. The showcase is decorated with romantic colorful yarn, and high-end romantic balls and ribbons are hung.

2. Place a heart-shaped happiness door at the small cross in front of the booth to let the guests feel the warm atmosphere as soon as they enter.

3. Small speaker with high sound quality, does not take up space, and the sound is shocking.

Budget:

Happy Gate: 100 yuan/piece /p>

Romantic balls: 35 yuan/piece (based on the actual quantity)

Ribbons: 15 yuan/piece (based on the actual quantity)

Promotion of the event:

p>

1. SMS platform. Starting from February 5, text messages will be sent, with a frequency of one per day, with different contents. The event preview will be sent to the target customer group through intensive text messages.

2. Distribute leaflets. Contents included on the flyer include: Valentine's Day promotions at the X Gold Store, gold underwear display on the day, and on-site prize-winning interactions, etc. Starting from February 5, flyers will be distributed in major shopping malls and places with high flow of people.

3. Online publicity. Publish relevant information on free websites such as x.

4. Media participation. On the day of the event, journalists from media outlets with large subscriptions such as x were invited to write press releases to expand the visibility and influence of the event.

Preliminary preparation:

1. Gold underwear show. After approval from the mall, contact the headquarters to apply for props and the advertising agency to reserve models.

2. Determine preferential items. After updating the products, formulate the specific contents of Valentine’s Day discounts, the specific contents of cooperative merchant discounts, etc.

3. The advertising company submits the interactive program and hosting process. Negotiate with the advertising agency to determine program flow and timing on the day of the event.

(It is required to include the promotion of brand x in the interactive program, such as the host introducing the history of x and asking the audience to answer. Those who answer correctly will receive a small gift)

4. Small gifts. When printing envelopes or gift boxes, it is recommended to include coupons from cooperative merchants, x coupons or membership cards, small gifts, etc. (Small gifts need to be ordered online)

5. Write the copy of the leaflet and submit it to the printing factory. After the event content and preferential measures are determined, write the advertising copy and submit it for production.

6. Prepare the necessary props. In addition to the audio and other equipment provided by the advertising company, what the company needs to prepare is: blackboard, stickers, colorful pens, gift boxes, roses, cameras, registration books, etc.

7. The tickets required for the on-site draw should be printed in advance.

8. Security issues. The clerks selected by x gold stores are mainly responsible for the safety of gold jewelry and require the assistance of mall security.

Estimated activity effects:

1. Enhance brand awareness. Through programs such as the Golden Underwear Show, we will expand the popularity and reputation of "X Gold Store" in X, let the public fully understand the long history and exquisite skills of X Gold Store, and lay a solid foundation for future promotions.

2. Establish alliances with cooperative merchants. Wedding photography related to jewelry gold will establish a good cooperative relationship with x gold stores through this event and create a win-win situation of long-term sharing of customer resources.

3. Promote sales. Through preferential activities and free card application, we can attract a group of customers, and we can also establish a membership recommendation system. For example, if you introduce a friend to buy jewelry, both the friend and you can receive certain rewards. Promote the overall sales of gold jewelry through various marketing models.

Valentine’s Day Couple Theme Activity Planning 4

1. Activity theme background: The theme of this activity is to highlight: Lan Mo Xuan Literary Society is not just a literary and art group, More importantly, it is to show that Lan Mo Xuan Literary Society is, to a certain extent, the common home for all those who love literature and art. Here, love is in Lan Mo Xuan, love makes us grow, love brings our mutual dreams together, pours hope, lets dreams fly, and sails together.

2. Purpose of the activity: Internally: to contact club members, social affairs, and readers, enhance emotional exchanges, and promote the development of literature, art, etc.; Externally: to promote Lan Moxuan Literary Society and create Brand, establish image, expand influence and increase visibility.

3. Event time: February 14, 20x

4. Event theme: Love in Lanmoxuan.

5. Theme elements: song party, guest singing, love poetry recitation, true confession, games and entertainment, etc.

6. Activity location: Lan Moxuan Literary Society YY Channel: Social affairs, as well as emotional exchanges between readers; enhance the enthusiasm of literary lovers in all aspects such as creation and work.

Goal 2: Through activities, establish an excellent image of Lan Mo Xuan Literary Society and develop the literary status of Lan Mo Xuan Literary Society.

Goal 3: Through activities, expand the positive influence of Lan Moxuan Literary Society and enhance the popularity of Lan Moxuan Literary Society.

8. Work arrangement:

(1) Host: Clivia, Lanxin

(2) On-site control: before drinking flowers

(3) Subtitles: Qian Nian

(4) Reception: Sumo, etc.

(5) Participants: special guests, ordinary tourists, members, social affairs, readers wait.

9. Specific arrangements for the evening of the event:

(1) 19:30: Warming up, the host is in place, and the venue controller is responsible for the music (the music should be as soft as possible) < /p>

(2) 19:55: The host announces that the event has entered a countdown, and the field controller is responsible for the music (the music is mainly intense and urgent) and the subtitles begin to be written.

(3) 20:00: The host announced the official start of the event, read the opening remarks, and the president of Lan Moxuan Literary Society gave a welcome speech.

(4) 20:10; Play the recording of the guest who cannot be present, (the venue control will play the recording audio after the host announces the name of the guest and cannot be present) and the subtitles will be played at the same time as the guest information.

(5)20:15: The event officially begins with a singing performance by the social affairs department.

(6) If a special singer arrives during the re-singing of the social service, the reception and venue control will handle the emergency. In principle, they will politely cut off the social performance and welcome the special singer. Invite them to sing in time.

(7) 21:00: Conduct on-site true confession activities (the host should use random sensationalism, and play songs such as "Wedding March" or "Today You Will Marry Me" under field control. Pay attention to adjusting the volume to It is better not to affect the host and advertiser's speech)

(8) 21:20: Love poem recitation with music.

(9) The host and field controller should play a good role in inciting the atmosphere on the scene, and can play appropriate games to activate the atmosphere on the scene.

(10) All event staff and singing staff are required to rehearse in the afternoon of the event. YY must remain online during the event to communicate and adjust in a timely manner and adjust the order of event columns.

(11)22:00: The climax and continuation of the event.

10. Person in charge of event planning: Clivia, Lanxin, Yinhuaqian and others.

11. In addition, Lan Mo Xuan Literary Society is specifically recruiting YY staff such as receptionists, subtitle groups, field controllers, and resident singers. If you are interested, please sign up to join; Lan Mo Xuan Literary Society YY working group , group number:

13. The final interpretation right of this event belongs to Lan Mo Xuan Literary Society.

Valentine’s Day Couple Theme Event Planning 5

Event Theme: Holding Hands x Good Luck for a Lifetime

Event Time: February 8-February 14

Activity content:

Yellow platinum:

Get 77 yuan of diamonds when you spend more than 1,500 yuan on yellow platinum;

Get 177 yuan when you spend more than 3,000 yuan on yellow platinum. Yuan diamonds;

Get 277 yuan diamonds when you spend 4,500 yuan or more on yellow and platinum.

And so on.

Silver jewelry:

x 10% off on all silver jewelry.

Diamond Jewelry:

Select a range of products, name it "Hand in hand for eternity" and prepare wedding souvenirs.

1. Make an appointment with

2. Make an appointment with One serving.

3. If you buy diamond jewelry, I will give you gold

For purchasing diamond products:

If you pay NT$2,000, you will receive a red string pure gold transfer bead bracelet. . The weaving fee is extra;

Those who pay 5,000 yuan will receive two red string pure gold transfer bead bracelets. The weaving fee is extra;

Those who pay 8,000 yuan or more will receive three red string pure gold transit bead bracelets. Weaving fee is extra.

4. x Diamond Special Price

On Valentine’s Day on February 14, select two diamond jewelry items and sell them at a special price of 23% off.

Activity preparation:

1. Store layout, place a pink heart-shaped arch at the store door.

2. Customized gifts, in line with the theme of wedding anniversary and eternity.

3. Event promotion: SMS can be sent out in the early stage of the event. (The number of each store is about 20,000, and the two stores in Lixian County are combined into one)

4. Online publicity: x network and other publicity.

5. DM single promotion.

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