How to promote the sales logic of parking spaces

Parking space sales must first distinguish the market, and the customer characteristics of different cities are very different. Like residential sales, the problem of parking space sales cannot be generalized. First of all, we should distinguish the different market types and customer characteristics of each market.

Let's talk about the symptoms first. At present, domestic parking space sales can be divided into three markets according to the difficulty of sales:

1. The first-tier market refers to strong second-tier cities such as China's first tier cities, Guangzhou and Shenzhen, where parking spaces are relatively easy to sell.

2. The second-tier market mainly refers to the low-end communities in weak second-tier cities and the high-end communities in some third-and fourth-tier cities. The sales of parking spaces in these places will be more difficult than those in first-tier cities, but the sales resistance is not great.

3. The third-tier market, mainly the middle and low-grade residential areas in the third and fourth lines, is the largest market at present and the most difficult market for parking spaces. It's hard to sell, even at a loss.

Misunderstanding of selling parking spaces

Some people mistakenly think that parking spaces can also be sold out through the opening activities of "big opening and big closing", which is unrealistic. In particular, real estate just needs a larger stock of parking spaces.

Because the apartment is small, the total number of households is large, and the corresponding number of parking spaces is large, but the customer strength is just average. After buying a house, personal savings are almost exhausted, and there is no economic strength to buy a car in the short term. Therefore, the sales cycle of just-needed project parking spaces is generally long, often spanning the marketing and sales period and the community management period.

In addition, some people sold the wrong parking space as a house. In fact, residential customers are gradually "accumulated" by external expansion, and parking customers are residential trading customers with limited economic strength.

These customers need us to slowly "cultivate" to become the closing customers of parking spaces, that is to say, residential customers rely on "accumulation" and parking space customers rely on "cultivation", which is the biggest difference from residential sales.